BtoB Media Business - June 2011 - (Page 24)

Benchmarks BENCHMARKS PUBLISHING MARKETS April 2011 Ad pages No. of magazines 25 47 29 28 40 28 33 33 24 39 18 27 12 17 24 15 15 25 16 11 14 16 15 18 20 19 12 15 15 24 12 16 12 12 16 10 12 13 13 9 12 14 9 10 9 9 10 9 10 11 Ad revenue (in millions of $) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Market Motor Trucks, & Accessories Engineering & Construction Electronic Engineering Radio, TV & Video Financial Automotive Pharmaceutics & Pharmacology Travel, Business Conventions & Meetings Dental Computers Metal, Metalworking & Machinery Advertising & Marketing Multispecialty & Primary Care Food—Processing & Distribution Building AC/Heating/Plumbing/Refrigeration Grocery Banking Landscape, Garden Supplies Beauty & Hairdressing Product Design Engineering Architecture Petroleum & Oil Science, Research & Development Insurance Educational Security Water Supply & Sewage Disposal Business Aviation & Aerospace Motion, Talk, Sound, Commercial Pictures, etc. Healthcare Business Management Restaurants & Food Service Ophthalmology School Administration Transportation, Logistics & Distribution Electrical Military/Naval Police, Law Enforcement & Penology Veterinary Legal Government (Local, State & Federal) Hotels, Motels, Clubs & Resorts Printing & Printing Processes Physical, Occupational & Other Therapy Human Resources Building Management & Real Estate Sales Management Pediatric Medicine Nursing YTD ’11 6,647 5,394 3,777 3,505 3,484 3,408 3,371 3,333 3,321 3,165 2,918 2,787 2,629 2,626 2,595 2,516 2,398 2,383 2,237 2,206 2,125 2,042 2,040 1,927 1,924 1,863 1,828 1,783 1,770 1,705 1,591 1,476 1,422 1,385 1,340 1,316 1,216 1,138 1,090 1,053 992 966 941 906 826 719 688 644 576 536 YTD ’10 5,015 5,312 4,200 3,293 3,379 3,243 3,472 3,152 3,102 3,262 2,676 3,113 2,765 2,620 2,518 2,597 2,326 2,291 2,089 1,913 1,820 1,933 1,817 1,991 2,182 1,877 1,917 1,887 1,743 1,804 1,702 1,485 1,397 1,434 1,295 1,073 1,155 1,236 1,237 1,024 1,040 983 920 1,027 782 686 664 832 787 564 Chg 33% 2 -10 6 3 5 -3 6 7 -3 9 -10 -5 0 3 -3 3 4 7 15 17 6 12 -3 -12 -1 -5 -6 1 -5 -7 -1 2 -3 3 23 5 -8 -12 3 -5 -2 2 -12 6 5 4 -23 -27 -5 YTD ’11 $47.30 37.50 51.10 46.20 66.20 38.40 36.80 49.30 46.30 96.00 19.60 31.20 42.80 19.90 37.70 27.70 35.60 16.90 18.10 17.40 26.00 21.70 23.90 21.60 18.20 18.20 15.10 11.90 137.00 22.00 23.20 16.50 19.20 8.00 14.40 12.30 15.30 13.40 5.60 12.50 14.00 18.20 12.60 8.50 4.10 10.80 9.70 4.50 3.60 5.60 YTD ’10 $40.20 33.60 54.60 40.90 62.40 35.70 38.40 44.00 42.00 93.70 16.80 39.80 43.00 19.70 34.60 28.10 35.60 16.90 17.40 16.00 22.30 19.90 20.60 22.30 20.90 18.30 14.80 13.20 95.60 23.00 20.20 16.80 20.40 8.10 14.10 10.10 14.40 14.10 6.30 11.10 14.30 20.30 10.80 9.90 3.50 9.20 9.20 6.70 5.00 6.30 Chg 18% 11 -6 13 6 7 -4 12 10 3 16 -21 0 0 9 -1 0 1 4 9 17 9 16 -3 -13 -1 2 -9 44 -4 16 -1 -7 -2 2 22 6 -5 -11 13 -2 -11 17 -14 15 16 5 -33 -26 -10 Source: Inquiry Management Systems (IMS)—Magazine Health Watch, April 2011 Note: All data presented in the table above include revenue data 24 | Media Business | June 2011 | mediabusinessonline.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - June 2011

BtoB Media Business - June 2011
Contents
Upfront
ABM Annual Meeting
Sales & Marketing
M&A
Great Media Sites
Audience Development
Production
Events
People
Benchmarks
Endnote

BtoB Media Business - June 2011

BtoB Media Business - June 2011 - BtoB Media Business - June 2011 (Page Cover1)
BtoB Media Business - June 2011 - BtoB Media Business - June 2011 (Page Cover2)
BtoB Media Business - June 2011 - Contents (Page 3)
BtoB Media Business - June 2011 - Upfront (Page 4)
BtoB Media Business - June 2011 - ABM Annual Meeting (Page 5)
BtoB Media Business - June 2011 - ABM Annual Meeting (Page 6)
BtoB Media Business - June 2011 - ABM Annual Meeting (Page 7)
BtoB Media Business - June 2011 - ABM Annual Meeting (Page 8)
BtoB Media Business - June 2011 - ABM Annual Meeting (Page 9)
BtoB Media Business - June 2011 - ABM Annual Meeting (Page 10)
BtoB Media Business - June 2011 - ABM Annual Meeting (Page 11)
BtoB Media Business - June 2011 - ABM Annual Meeting (Page 12)
BtoB Media Business - June 2011 - ABM Annual Meeting (Page 13)
BtoB Media Business - June 2011 - ABM Annual Meeting (Page 14)
BtoB Media Business - June 2011 - Sales & Marketing (Page 15)
BtoB Media Business - June 2011 - M&A (Page 16)
BtoB Media Business - June 2011 - Audience Development (Page 17)
BtoB Media Business - June 2011 - Production (Page 18)
BtoB Media Business - June 2011 - Production (Page 19)
BtoB Media Business - June 2011 - Events (Page 20)
BtoB Media Business - June 2011 - People (Page 21)
BtoB Media Business - June 2011 - Benchmarks (Page 22)
BtoB Media Business - June 2011 - Benchmarks (Page 23)
BtoB Media Business - June 2011 - Benchmarks (Page 24)
BtoB Media Business - June 2011 - Benchmarks (Page 25)
BtoB Media Business - June 2011 - Endnote (Page 26)
BtoB Media Business - June 2011 - Endnote (Page Cover3)
BtoB Media Business - June 2011 - Endnote (Page Cover4)
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