BtoB Media Business - June 2012 - (Page 3)

JUNE 2012 Upfront UBM, Randall-Reilly revamp to pursue growth . . . . Page 4 Great Media Websites Cutting-edge sites, apps reflect ongoing shift to digital . . . Page 6 Special Report Publishers accelerate content licensing operations . . . Page 11 Endnote Why one media company expanded its footprint. . Page 22 Departments Sales & Marketing . . . Page 13 M&A . . . . . . . . . . . . . . Page 14 People . . . . . . . . . . . . . . . . Page 15 Production. . . . . . . . . . Page 16 Benchmarks . . . . . . . . Page 19 EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ADVERTISING SALES (212) 210-0782 For subscription information and delivery concerns please email customerservice@btobonline.com or call (877) 320-1724 (in the U.S. or Canada) or (313) 446-0450 (all other locations) VP-Publisher: Robert Felsenthal, (212) 210-0262 Editor Senior Account Executive John Obrecht Eric Gordon Executive Editor Account Executive Sean Callahan Claudia Fern Executive Editor-BtoB Research Director Kate Maddox John DiStefano Design DirectorMarketing and Events Print and Digital Manager Martin Musker Michele Langer News Editor Website Director Tequia Burt Jeff Buddle East Coast Bureau Chief Digital Marketing Specialist Christopher Hosford Marissa Pick Associate Editor Marketing Intern Tanya Meyer Dianna DiSanto Copy Editor Production Manager Richard K. Skews Nicole Dionne Contributors Mark J. Miller, Marie Griffin, Senior Audience Charlotte Woolard, Matthew Development Manager Nicole Chantharaj Schwartz, James Podolny CRAIN’S MARKETING SOLUTIONS GROUP Director, Social Media Training & Strategy Tracy Schmidt THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. Keep up on the ever-changing world of b-to-b publishing with our Media Business e-newsletter. It provides news briefs, feature stories and executive moves and changes in a quick, easy-to-read format. Go to BtoBonline.com/mybtob to register for this free bi-weekly e-newsletter. For advertisers who want to reach the senior-level publishing executives receiving our Media Business e-newsletters, contact David Bernstein at 212-210-0782 or dbernstein@crain.com. mediabusinessonline.com | June 2012 | Media Business | 3 http://www.BtoBonline.com/mybtob http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - June 2012

BtoB Media Business - June 2012
Contents
UBM, Randall-Reilly revamp to pursue growth
Cutting-edge sites, apps reflect ongoing shift to digital
Publishers accelerate content licensing operations
Sales & Marketing
M&A
People
Production
Benchmarks
Why one media company expanded its footprint

BtoB Media Business - June 2012