BtoB Media Business - July 2007 - (Page 3)

JULY 2007 Upfront CMP restructuring puts emphasis on online . . Page 6 our Sign up for Generation Lead of Light: at the Speed HD ARGI Focus July 19, 2007 webinar on T 2PM - 3PM ED om ww.callargi.c w Cover Story You can learn a lot from these 10 Great Web Sites . . . . Page 8 argi Focus Reader Service Special Report Publishers rush to expand events portfolios . . . . Page 14 Feature Choosing the right revenue mix key to budgeting Page 16 Better, Faster Reader Response. Better Advertiser Results. Bigger Ad Spend. Delivering high-quality, rapid and measurable results to advertisers is always a top priority for publishers. Advertisers today want to generate leads quickly and want to be able to measure the results of their ad spend. Knowing that advertisers are faced with an ever-increasing array of media choices, savvy print publishers recognize they must put the power of response and lead generation into their advertiser print or web-based space ads. Departments Sales & Marketing . . . Page 20 M&A . . . . . . . . . . . . . . Page 21 Circulation . . . . . . . . . Page 22 Production. . . . . . . . . . Page 23 People . . . . . . . . . . . . . Page 24 Benchmarks . . . . . . . . Page 26 EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ARGI Focus Can Help ARGI Focus provides publishers with new tools based on a proven lead generation format – business response cards – but it doesn’t stop there. ARGI offers two ways for publishers to help readers and advertisers – traditional paper-based and web-based. ADVERTISING SALES (212) 210-0782 VP-Publisher Robert Felsenthal (212) 210-0262 Editor Associate Publisher Ellis Booker David Bernstein Managing Editor Account Executives John Obrecht Lynne Bosnack Design Director Eric Gordon Martin Musker Peter Loibl Associate Editor Marketing Manager Tara Curran Tequia Burt Senior Reporters Marketing Assistant Carol Krol, Kate Maddox Megan A. Lee Reporter Production Manager Matthew Schwartz Nicole Dionne Copy Editor Regional Circulation Director Richard K. Skews Richard Price Intern Online Marketing Moira Lawler Development Manager Jeff Buddle Contributors Marie Griffin, Mark J. Miller, SUBSCRIPTION Mary E. Morrison, Mary Ellen HOTLINE (888) 288-5900 Podmolik, Charlotte Woolard THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Corporate Circulation Director, Patrick Sheposh Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. ARGI Focus RS — BRC & Web-Based • • • • • • Traditional BRC – based magazine insert Cards entered within 24 hours Fax BRC submission option Web-based lead capture with look and feel of your website Lead data sent via labels and/or email Leads sent in any ﬁle format ARGI Focus HD — Advertiser Showcase • • • • • • • • Web-based micro-site captures lead info Website adds valuable additional ad space Website is client-conﬁgurable or ARGI-assisted Instantaneous response for your advertisers and readers High conversion rate to purchase Website open to non-subscribers, searches Lead reports available online, or other formats Excellent advertising cross-sell for publishers Contact ARGI and start your new revenue channel today! Call Dave Hendricks at 201.391.1500 ext 501. 201.391.1500 • sales@callargi.com www.callargi.com mediabusinessonline.com | July 2007 | Media Business | 3 http://www.callargi.com http://www.callargi.com http://mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - July 2007

Cover
Contents
CMP Revamps Operations: Moves Emphasize Web Over Print
10 Great Media Web Sites
Face-To-Face: Events Play Bigger Revenue Role
Budgeting for 2008: Publishers Look for Right Mix
Sales & Marketing
M&A
Circulation
Pressure on Paper Prices: Mill Shutdowns Could Boost Costs
Production
People
Benchmarks

BtoB Media Business - July 2007