BtoB Media Business - July 2008 - (Page 4)

Upfront AABP presents awards for editorial excellence The Alliance of Area Business Publications last month presented 99 Editorial Excellence Awards at its annual Summer Conference in Charleston, S.C. Twin Cities Business was honored with a gold award as best magazine. Crain’s New York Business won the gold award as the best newspaper in the large tabloid category, and the Boulder County Business Report took the gold in the small tabloid category. Oregon Business was named the most improved publication. The AABP expanded the awards competition this year to include a Web site category, in which Crain’s Detroit Business took top honors. Crain’s Chicago Business won the most total awards—11, including 10 gold awards. Best Personality Profile: Indianapolis Business Journal Best Scoop: Small Tabloids: Ottawa Business Journal Best Scoop: Large Tabloids: Crain’s Chicago Business Best Coverage of Local Breaking News: Rochester Business Journal Best Body of Work, Single Reporter: Indianapolis Business Journal, Cory Schouten OPEN (magazine and newspapers combined): Best Bylined Commentary: Crain’s Chicago Business, Greg Hinz Best Editorial: Crain’s New York Business Best Recurring Feature: Crain’s Chicago Business Best Investigative Reporting: Crain’s Chicago Business Best Explanatory Journalism: Crain’s Chicago Business Best Local Coverage of a National Business/Economic Story: ColoradoBiz Best Headlines: Crain’s Detroit Business Best Special Section Design: Crain’s Chicago Business ONLINE: Best Scoop: Crain’s Chicago Business Best Staff-generated Blog: Indianapolis Business Journal Best Multimedia Story/Editorial Feature: Crain’s Chicago Business FROM THE PUBLISHER Bob Felsenthal Insights from top marketers L 2008 AABP EDITORIAL EXCELLENCE AWARDS BEST OF SHOW Best Magazine: Twin Cities Business Best Newspaper: Large tabloids: Crain’s New York Business Best Newspaper: Small tabloids: Boulder County Business Report Best Web Site: Crain’s Detroit Business Most Improved Publication: Oregon Business MAGAZINES: Best Cover: Hawaii Business Best Feature Layout: Florida Trend Best Use of Photography/Illustration: Florida Trend Best Overall Design: Florida Trend Best Feature: Washington CEO Best Personality Profile: Hawaii Business Best Body of Work, Single Writer: Business North Carolina, Edward Martin NEWSPAPERS: Best Front Page: Baton Rouge Business Report Best Feature Layout: Springfield Business Journal Best Use of Photography/Illustration: Crain’s New York Business Best Overall Design: Small Tabloids: Northwest Arkansas Business Journal Best Overall Design: Large Tabloids: Crain’s Chicago Business Best Feature: Crain’s Chicago Business JULY 29 AUG. 6 SEPT. 25 AGENDA Integrating Print and Online Publishing Teams Magazine Publishers of America MPA Conference Center, New York www.magazine.org B-to-B Meets Advertising in an Economic Downturn American Business Media Scholastic Headquarters, New York www.american businessmedia.com Digital Directions Day Media Business Hilton New York www.btobonline.com/ digitaldirections ast month, at BtoB’s NetMarketing Breakfast in Boston, our three marketer panelists—Drew Clarke of Cognos, Belinda Hudmon of Motorola and Phil Juliano of Novell—concurred on one thing: They no longer see Internet marketing as separate from traditional marketing. While they are constantly experimenting, measuring and spending money on various new techniques, it’s all just marketing. One statement that brought a murmur from the audience was when Juliano said, “Online is now 70% of our marketing budget.” He proceeded to emphasize that online is no longer viewed separately from other spending and said it is growing at the expense of both print and events. If you are at a technology media company, you probably don’t see this as news. However, it’s very clear that what the tech publishers experience first with online marketing trends filters back to nontech publishers to a large degree and in a relatively short time. What else did the marketers say? Hudmon said Motorola is focusing on social media but hasn’t yet figured out if it works because of the measurement challenges. Clarke said that for Cognos, paid search is more effective than search engine optimization because “buyers are ready to buy when they click on paid keywords.” Novell is sponsoring widgets and is ready, like most leading-edge companies, to spend on new marketing techniques. “We have to experiment as long as it’s aimed at our audience,” Juliano said. We can all provide marketers with more to spend and experiment on, and it’s imperative that we do. Bob Felsenthal can be reached at bfelsenthal@crain.com. 4 | Media Business | July 2008 | mediabusinessonline.com http://www.btobonline.com/digitaldirections http://www.americanbusinessmedia.com http://www.magazine.org http://mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - July 2008

BtoB Media Business - July 2008
Contents
AABP Hands Out Editorial Excellence Awards
Greening Events Can Help Grow Revenue
In a Word, Budgeting for '09 Will be Challenging
Sales and Marketing
M and A
Online
Circulation
Production
People
Benchmarks
Confident Enough to Charge for Content

BtoB Media Business - July 2008