BtoB Media Business - September 2010 - (Page Cover1)

September 2010 ABM STUDY Marketers to boost social spending Page 4 REPRINTS RECOVERY New channels, new opportunities Page 10 BEHAVIORAL TARGETING Canon rolls out new ad platform Page 14 GOING MOBILE Production staffs adapt work flows Page 17 A supplement to BtoB 

Table of Contents for the Digital Edition of BtoB Media Business - September 2010

BtoB Media Business - September 2010
Contents
ABM/ANA Study Looks at Marketers’ Plans
Forecast Uncertain for B-to-B Media M&A Activity
New Delivery Channels Help Boost Revenue
Sales & Marketing
Audience Development
Events
Production
People
Benchmarks
Lessons to be Learned From General Patton

BtoB Media Business - September 2010

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