BtoB Media Business - September 2011 - (Page Cover1)

September 2011 UPBEAT FORECAST Outsell report predicts growth Page 5 M&A OUTLOOK Dealmaking picks up in second half Page 8 REPRINT REVOLUTION New formats, new revenue Page 11 DIGGING DEEPER Metrics enhance lead-gen efforts Page 15 A supplement to BtoB 

Table of Contents for the Digital Edition of BtoB Media Business - September 2011

BtoB Media Business - September 2011
Table of Contents
Outsell report bodes well for b-to-b media
Companies plan for growth amid economic uncertainty
Dealmaking picks up, raising hopes of a comeback
Sales & Marketing
Events
Audience Development
Production
People
Benchmarks
How SourceMedia transformed its operations

BtoB Media Business - September 2011

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