BtoB Media Business - September 2012 - (Page 3)

SEPTEMBER 2012 Upfront Atlantic Media’s Quartz aims to shake things up . . . Page 6 Cover Story How marketers view marketing services . . . . . . . . . Page 8 Budgeting for 2013 Publishers expect to outpace sluggish economy . . . Page 10 Endnote Six steps to prepare for an uncertain future . . . . Page 22 Departments Sales & Marketing . . . Page 12 M&A . . . . . . . . . . . . . . Page 13 Production. . . . . . . . . . Page 14 People . . . . . . . . . . . . . Page 16 Benchmarks . . . . . . . . Page 19 EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ADVERTISING SALES (212) 210-0782 For subscription information and delivery concerns please email customerservice@btobonline.com or call (877) 320-1724 (in the U.S. or Canada) or (313) 446-0450 (all other locations) VP-Publisher: Robert Felsenthal, (212) 210-0262 Editor Business Development John Obrecht Manager Eric Gordon Executive Editor-BtoB Kate Maddox Account Executive Claudia Fern Design DirectorPrint and Digital Research Director Martin Musker John DiStefano News Editor Marketing and Events Tequia Burt Manager Michele Langer East Coast Bureau Chief Christopher Hosford Website Director Jeff Buddle Associate Editor Tanya Meyer Digital Marketing Specialist Marissa Pick Copy Editor Richard K. Skews Marketing Intern Caroline Osse Intern Kyle Clapham Production Manager Nicole Dionne Contributors Mark J. Miller, Marie Griffin, Senior Audience Charlotte Woolard, Matthew Development Manager Nicole Chantharaj Schwartz CRAIN’S MARKETING SOLUTIONS GROUP Director, Social Media Training & Strategy Tracy Schmidt THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. In just a few minutes each week, you can keep up on the ever-changing world of b-to-b publishing with our Media Business e-newsletter. It provides news briefs, feature stories and executive moves and changes in a quick, easy-to-read format. Go to BtoBonline.com/mybtob to register for this free weekly e-newsletter, or for our monthly Media Business Issue Alert highlighting stories from Media Business Magazine! For advertisers who want to reach the senior-level publishing executives receiving our Media Business e-newsletters, contact Bob Felsenthal at 212-210-0262 or bfelsenthal@crain.com. mediabusinessonline.com | September 2012 | Media Business | 3 http://www.BtoBonline.com/mybtob http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - September 2012

BtoB Media Business - September 2012
Table of Contents
Upfront
Cover Story
Budgeting for 2013
Sales & Marketing
M&A
Production
People
Benchmarks
Endnote

BtoB Media Business - September 2012