BtoB Media Business - October 2009 - (Page Cover1)

October 2009 CHANGE AT CYGNUS New CEO French has high hopes Page 6 RESILIENT REVENUE Webinars, virtual events still strong Page 10 PAPER TRENDS Producers face serious challenges Page 12 UBM’S BIG M&A PUSH Levin revamps firm’s portfolio Page 17 A supplement to BtoB

Table of Contents for the Digital Edition of BtoB Media Business - October 2009

BtoB Media Business - October 2009
Contents
Q&A with New Cygnus CEO John French
Marketers Want More Online, More Leads
Resilient Revenue
Paper Makers Face Serious Challenges
Sales & Marketing
UBM's Big M&A Push
M&A
Events Audience
Development
People
Benchmarks
Four Strategies to Reinvent Print Media

BtoB Media Business - October 2009

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