BtoB Media Business - October 2009 - (Page 20)

People On the Move Smith chosen as president of Forbes.com Forbes Media announced that Michael Smith has been named president of Forbes.com. Smith had been seSmith nior VP-general manager of the site. He joined as chief technology officer in 2000. “Mike has been one of the key architects of Forbes.com for the past nine years, and is significantly responsible for its leadership position today,” Steve Forbes, Forbes Media chairmanCEO, said in a statement. Smith succeeds Jim Spanfeller, who announced his resignation in July. Spanfeller, who is now president-CEO of the Spanfeller Group, an online publishing consultancy, has joined the board of advisers of FatTail, an online ad optimization software company. PROFILE Refining product, messaging at Canon Corrick becomes first VP-medical device brands PEOPLE S World Color Press names Angelson chairman-CEO World Color Press, formerly known as Quebecor World and which emerged from bankruptcy in August, announced that it has named Mark Angelson chairman-CEO. Angelson had been nonexecutive chairman of the World Color board. Jacques Mallette, who had been World Color’s CEO, is leaving the company. Angelson was the CEO of R.R. Donnelley from 2004 to 2007. “My first priority will be working with our sales force to further strengthen our customer base,” he said in a statement. “I will simultaneously lead an assessment of our operations and management, and make recommendations to the board with a view to optimizing our business in the current challenging economic environment.” serving in terms of job titles and geography— teve Corrick joined Canon Communica- put it together in terms of demographics.” tions in September as VP-medical device Untapped opportunities do exist in the brands, a position created as the compa- digital space, he said. ny prepares to increase activity in the digital A top priority will be the continued develspace and grow an integrated opment of online vertical Steve media portfolio that includes search engine Medical Device Corrick MD&DI and Medical Product Link, a registration-based Company: Manufacturing News. supplies directory that allows Canon Corrick will oversee both equipment manufacturers to Communications print and digital properties, Location: Los Angeles access products sold by more refining product offerings Title: VP-medical device than 5,000 vendors. and marketing messages to fit brands, publishing division “We will take a look at that the needs of a broad industry. Big move: Former Ziff Davis and see how we can build Enterprise exec moves to “Anything can be done,” Canon to oversee print and upon it pretty quickly in terms Corrick said. “The question is, digital properties in the med- of refining search capabilities, does it make sense for the au- ical device portfolio. including better reporting dience—and can we monetize Core responsibilities: A metrics for our suppliers and it? We have a very strong channel-agnostic Corrick will even getting into the idea of print base, and that will re- refine product offerings and being able to do requests for main the case. As a percentage work to ensure consistent quotation through that direcbrand positioning of revenue, the digital and ontory,” he said. “There are a lot line spaces are going to grow, both naturally of capabilities to be put into that.” and because we will steer them that way.” The revamped directory will be launched The company is prepared to invest in digital before the end of the year, he said. media, though that, he said, doesn’t mean it is exThe company also is looking at new geopressing a channel preference: “Our strategy is to graphic opportunities, Corrick said. The exdevelop informational channels, and [the audi- pansion will be eased by Canon’s ability to ence and suppliers] will determine the channel. grow its own database through market-specifContent is critical, but whether an editor writes ic, registration-based Web products and an article that appears in print first or online first, events, rather than through the purchase and that doesn’t affect the actual strategy.” cultivation of outside lists, he said. Following that philosophy, Corrick will The company will debut a print and online work to develop a consistent marketing mes- publication in Japan, where a strong market alsage that reflects brand over product and drives ready has been primed by the Canon trade show the expansion of the audience database. He will MEDTEC Japan. No dates for the launch have look at how elements like webinars and video been set. Also, the company is looking at potencontribute to the brand, as well as the needs of tial markets in South America, Corrick said. both audience and advertisers. “As we go forward, I want to ensure that “We are in most of the areas I would con- we remain the dominant player globally,” he sider appropriate,” he said. “We need to put said. “I’m looking at areas of international strategy around it and understand who we are growth that we can build upon. BY CHARLOTTE WOOLARD Bodkin joins IDG Strategic Marketing Services IDG Communications announced that Deidra Bodkin, who had been VP-group media director of ZenithOptimedia, has joined IDG Strategic Mar- keting Services, the company’s newly rebranded corporate sales unit. Bodkin will be responsible for social media programs for marketing clients. “The hiring of Deidra and her extensive agency ex- perience underscores the importance of both services and products for our technology clients,” Matt Yorke, president of IDG Strategic Marketing Services, said in a statement. 20 | Media Business | October 2009 | mediabusinessonline.com http://www.Forbes.com http://www.Forbes.com http://www.Forbes.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - October 2009

BtoB Media Business - October 2009
Contents
Q&A with New Cygnus CEO John French
Marketers Want More Online, More Leads
Resilient Revenue
Paper Makers Face Serious Challenges
Sales & Marketing
UBM's Big M&A Push
M&A
Events Audience
Development
People
Benchmarks
Four Strategies to Reinvent Print Media

BtoB Media Business - October 2009