BtoB Media Business - October 2009 - (Page 22)

Benchmarks BENCHMARKS BIN CATEGORIES Trade publication ad pages and revenue, July 2009 Ad pages YTD ’09 YTD ’08 Category 8,443.16 9,448.92 Agriculture 8,665.19 12,471.93 Architecture, Design, Lighting 15,728.05 23,287.31 Automotive 6,369.47 8,256.09 Aviation, Aerospace & Military 15,067.44 22,202.50 Banking, Financial, Insurance 24,158.36 38,362.40 Building, Engineering, Construction 10,587.50 15,797.29 Business, Advertising & Marketing 8,963.59 15,089.38 Computing, Software, Telecom 7,435.69 11,935.76 Electronic Engineering 9,840.49 12,930.00 Government (Local, State, Federal) 78,829.10 113,734.85 Health Care (PERQ+IMS) 34,351.22 48,186.89 Mfg., Processing 3,727.75 5,185.37 Miscellaneous,* Classified 12,665.86 19,284.07 Movies, Radio, TV & Video 6,533.11 8,050.20 Pharmaceuticals 28,720.94 37,363.66 Professional Services 14,515.98 19,966.37 Resources, Environment, Utilities 5,550.25 7,533.44 Restaurants, Foodservice, Lodging, Gaming 32,346.20 47,173.86 Retail, Services 6,739.98 8,055.57 Science, Research & Development 2,974.39 6,584.36 Transportation, Logistics 10,069.53 13,947.93 Travel, Business Conventions & Meetings 352,283.25 504,848.15 Grand Total Chg -10.64% -30.52 -32.46 -22.85 -32.14 -37.03 -32.98 -40.60 -37.70 -23.89 -30.69 -28.71 -28.11 -34.32 -18.85 -23.13 -27.30 -26.33 -31.43 -16.33 -54.83 -27.81 -30.22 YTD ’09 $123,917,762 120,801,048 167,639,673 94,850,204 210,189,096 253,256,606 316,736,206 286,289,823 115,974,972 123,920,423 612,041,427 387,074,545 33,047,891 180,163,406 81,186,877 335,746,558 142,185,014 97,740,757 345,067,778 80,744,541 30,308,943 211,275,239 4,350,158,790 Ad revenue YTD ’08 $119,022,314 160,508,343 230,134,483 116,729,450 287,521,225 368,225,301 424,873,429 460,234,084 207,945,574 146,439,153 804,151,888 519,152,754 39,407,935 263,509,063 90,350,156 412,801,356 189,344,400 125,700,510 478,391,052 91,513,674 47,722,565 267,939,308 5,851,618,018 Chg 4.11% -24.74 -27.16 -18.74 -26.90 -31.22 -25.45 -37.79 -44.23 -15.38 -23.89 -25.44 -16.14 -31.63 -10.14 -18.67 -24.91 -22.24 -27.87 -11.77 -36.49 -21.15 -25.66 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, July 2009 22 | Media Business | October 2009 | mediabusinessonline.com http://www.btobonline.com/MBWebcast http://www.nxtbookmedia.com http://www.btobonline.com/MBWebcast http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - October 2009

BtoB Media Business - October 2009
Contents
Q&A with New Cygnus CEO John French
Marketers Want More Online, More Leads
Resilient Revenue
Paper Makers Face Serious Challenges
Sales & Marketing
UBM's Big M&A Push
M&A
Events Audience
Development
People
Benchmarks
Four Strategies to Reinvent Print Media

BtoB Media Business - October 2009