BtoB Media Business - October 2009 - (Page 3)

OCTOBER 2009 Upfront Q&A with new Cygnus CEO John French . . . . . . . . Page 6 Surveys help your sales team sell more than just print ads… Cover Story Marketers want more online, more leads . . . . . . . . . Page 8 Paper Trends Paper makers face serious challenges . . . . . . . . . Page 12 Endnote Four strategies to reinvent print media . . . . . . . . Page 26 Departments Sales & Marketing . . . Page 16 M&A . . . . . . . . . . . . . . Page 17 Events . . . . . . . . . . . . . Page 18 Audience Development. . . . . . . Page 19 People . . . . . . . . . . . . . Page 20 Benchmarks . . . . . . . . Page 22 EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ADVERTISING SALES (212) 210-0782 SUBSCRIPTION HOTLINE (888) 288-5900 VP-Publisher Robert Felsenthal (212) 210-0262 Editor Associate Publisher Ellis Booker David Bernstein Managing Editor Senior Account Executive John Obrecht Eric Gordon Design Director Martin Musker Account Executives Lynne Bosnack Senior Editor Peter Loibl Tequia Burt Media Editor Marketing Manager Sean Callahan Amy Holtzman Senior Reporters Web Site Director Kate Maddox Jeff Buddle Christopher Hosford Copy Editor Internet Marketing Manager Richard K. Skews Megan A. Lee Research Associate Tanya Meyer Production Manager Nicole Dionne Intern Dillon White Group Circulation Director Contributors John LaMarca Marie Griffin, Mark J. Miller, Charlotte Woolard, Circulation Manager Matthew Schwartz Nicole Chantharaj THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Corporate Circulation/Audience Development Director, Kathy Henry Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. Your survey results from Readex Research illustrate the value of your integrated media portfolio. Prove that companies cannot afford to miss out on the exposure you provide, and you’ll sell more: • Print ads • Website ads • Emailed newsletter ads • Webinar, Webcast, and podcast sponsorships • Other online opportunities (video, blog, poll sponsorships, etc.) • Conference and event sponsorships • Custom publications For information on how Readex surveys can help you sell more, call 1-888-642-9250 or visit www.readexresearch.com Experienced. Trusted. Insightful. mediabusinessonline.com | October 2009 | Media Business | 3 http://www.readexresearch.com http://www.readexresearch.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - October 2009

BtoB Media Business - October 2009
Contents
Q&A with New Cygnus CEO John French
Marketers Want More Online, More Leads
Resilient Revenue
Paper Makers Face Serious Challenges
Sales & Marketing
UBM's Big M&A Push
M&A
Events Audience
Development
People
Benchmarks
Four Strategies to Reinvent Print Media

BtoB Media Business - October 2009