BtoB Media Business - October 2011 - (Page Cover1)
October 2011
IBM BUYS INTO MEDIA
Analytics for content creators Page 5
VIRTUAL EVENT SHIFT
Environments more interactive Page 15
GENERATING NEW LEADS
MeritDirect, Penton team up Page 17
PAPER CUTS
Mill shutterings don’t boost prices Page 20
A supplement to BtoB
W WH HO O ’S
P U BB UL S I IN I S NH E I PAGE 6 SN SG
Table of Contents for the Digital Edition of BtoB Media Business - October 2011