BtoB Media Business - October 2011 - (Page 22)

Benchmarks BIN CATEGORIES BENCHMARKS Trade publication ad pages and revenue, June 2011 Category Agriculture Architecture, Design, Lighting Automotive Aviation, Aerospace & Military Banking, Financial, Insurance Building, Engineering, Construction Business, Advertising & Marketing Computing, Software, Telecom Electronic Engineering Government (Local, State, Federal) Healthcare (PERQ+IMS) Mfg., Processing Miscellaneous,* Classified Movies, Radio, TV & Video Pharmaceuticals Professional Services Resources, Environment, Utilities Restaurants, Foodservice, Lodging, Gaming Retail, Services Science, Research & Development Transportation, Logistics Travel, Business Conventions & Meetings Grand Total Ad pages YTD ’11 YTD ’10 7,709.69 7,721.46 6,951.14 6,862.19 15,843.62 13,778.83 5,228.15 5,107.76 12,679.61 12,673.09 17,839.62 17,282.78 8,683.50 9,086.77 5,981.04 6,449.21 5,665.94 6,115.14 9,153.58 9,396.06 77,088.18 75,366.51 30,415.45 28,754.20 9,595.35 9,060.45 10,449.61 9,948.87 5,521.45 5,506.45 22,569.91 22,524.88 13,048.59 12,963.98 3,884.41 4,186.82 27,717.64 27,114.79 5,184.49 5,502.36 2,580.06 2,162.82 7,553.37 7,715.40 311,344.40 305,280.82 Chg -0.15% 1.30 14.99 2.36 0.05 3.22 -4.44 -7.26 -7.35 -2.58 2.28 5.78 5.90 5.03 0.27 0.20 0.65 -7.22 2.22 -5.78 19.29 -2.10 1.99 YTD ’11 $120,656,408 93,278,917 159,112,028 76,166,318 198,501,748 210,992,238 333,496,770 186,461,266 91,015,851 106,064,473 624,832,815 314,987,224 106,797,112 168,561,916 70,536,261 273,105,004 127,266,624 60,715,215 292,109,964 64,916,159 30,328,406 158,289,051 3,868,191,767 Ad revenue YTD ’10 $108,584,018 90,336,130 146,497,853 74,460,135 191,998,873 194,854,890 266,636,233 191,791,225 95,720,925 114,835,133 599,284,131 302,946,979 89,383,538 149,672,070 70,709,445 267,502,524 128,319,530 68,149,842 283,167,834 68,121,756 25,523,189 159,880,471 3,688,376,724 Chg 11.12% 3.26 8.61 2.29 3.39 8.28 25.08 -2.78 -4.92 -7.64 4.26 3.97 19.48 12.62 -0.24 2.09 -0.82 -10.91 3.16 -4.71 18.83 -1.00 4.88 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, June 2011 Cross-Platform Integration Powerful Tool for Publishers Let Texterity help build your brand, attract subscribers, grow communities, archive back issues, and open up new advertising opportunities. Texterity’s affordable “Total Mobility” package includes a digital edition, mobile web, iPhone, iPad, and Android apps. Find out more today! Call 508-804-3000 or 800-455-5450 Visit www.texterity.com/info-request 22 | Media Business | October 2011 | mediabusinessonline.com http://www.texterity.com/info-request http://www.texterity.com/info-request http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - October 2011

BtoB Media Business - October 2011
Contents
McGraw-Hill Split Raises a Number of Questions
Who's Who in Business Publishing
Virtual Events are Moving Beyond the Booth
Sales & Marketing
M&A
Audience Development
Production
Benchmarks
How to Keep Up as B-to-B Media Transforms

BtoB Media Business - October 2011