BtoB Media Business - October 2011 - (Page 6)

COVER STORY WHO’S WHO in Business Publishing By Sean Callahan and Matthew Schwartz Frank Anton What: CEO Where: Hanley Wood Why: Hanley Wood EyeTraffic Media earlier this year to bolster its marketing services group. Richard Beckman What: CEO Where: is considered one of the bestrun business media companies, but it currently operates in one of the hardest hit verticals: construction. Anton continues to push innovative programs, such as hyperlocal coverage of statistical trends written by a software program. Paul Bascobert What: President Where: Anup Bagaria What: Vice chairman-managing director Where: Wasserstein & Co. Why: Bagaria oversees Wasserstein’s investment in Penton Media, The Deal and Hanley Wood. Penton, which was hobbled by large debt, emerged from bankruptcy last year and has begun to make acquisitions once again. It bought Bloomberg Businessweek Why: Bascobert came to Bloomberg in 2009 from Dow Jones & Co., where he was CMO of the consumer media group. He has helped turn around Bloomberg Businessweek, which has taken advantage of Bloomberg’s more than 2,000 journalists worldwide to expand its global coverage. The magazine’s ad pages surged 15.8% in the first half of the year, compared with the year-earlier period, according to Publishers Information Bureau figures. Prometheus Global Media Why: Beckman joined Prometheus Global Media in 2010 from Fairchild Fashion Group, where he was president. Prior to that he became famous as “Mad Dog” at Fairchild’s sibling company, Condé Nast, where he held positions at GQ and Vogue. He’s now applying the lessons he learned in consumer publishing to The Hollywood Reporter. Joseph Berkery What: President-CEO Where: Berkery, Noyes & Co. Why: Berkery’s firm fo- cuses on the communications industry at large, and its b-to-b media transactions increasingly home in on the 6 | Media Business | October 2011 |

Table of Contents for the Digital Edition of BtoB Media Business - October 2011

BtoB Media Business - October 2011
McGraw-Hill Split Raises a Number of Questions
Who's Who in Business Publishing
Virtual Events are Moving Beyond the Booth
Sales & Marketing
Audience Development
How to Keep Up as B-to-B Media Transforms

BtoB Media Business - October 2011