BtoB Media Business - November 2009 - (Page 28)

People ‘BusinessWeek’ announces more personnel moves Roger Neal, senior VP-general manager of Businessweek.com, is leaving and will not join Bloomberg LP, according to a memo sent by Bloomberg’s Norman Pearlstine and posted at TalkingBizNews.com. In the memo, Pearlstine made several other personnel annoucments: Jessica Sibley will serve as senior VP-worldwide publisher of BusinessWeek, overseeing print and digital ad sales. Carl Fischer will be VP-global marketing and communications, and Tania Secor will have an expanded finance role with Bloomberg News as VPfinance that will include Bloomberg Markets and BusinessWeek. Pearlstine added, “Ellen Pollock, John Byrne and Ciro Scotti will continue in their editorial leadership roles.” It was announced earlier that Stephen Adler, currently editor in chief, is leaving BusinessWeek and Keith Fox, president of BusinessWeek, will be leaving BusinessWeek but staying with McGraw-Hill Cos. Pearlstine said that most personnel decisions will be made by Nov. 20. “Bloomberg expects to retain a majority of Businessweek’s employees,” he wrote. PROFILE ALM taps Pierce to drive digital expansion W McKinsey’s Hasker joins Nielsen Nielsen Co. announced that Steve Hasker has joined the company in the newly created role of president-media product leadership and advertiser solutions. Hasker, currently a partner at McKinsey & Co., will start at Nielsen later this month. In his new position, Hasker “will direct strategy and development of Nielsen’s media products and services, including measurement of television, online and mobile media, as well as the company’s ongoing innovation around cross-media measurement,” according to a press release. Hasker will also oversee Adver- existing shows. “You’re extending current hen ALM hired Scott Pierce, the brand assets into a virtual footprint,” he said. company signaled that its planned “You can take content and repurpose it, which step this month into the world of is terrific because you don’t have to reinvent 365-day-a-year online trade shows will not be the brand or the audience. In the next three to a one-off. five years, you’ll see that most physical events Pierce, a former consultant who helped will have a virtual component.” ALM prepare the launch of The virtual auditorium the virtual companion to its will also provide a flexible Scott Pierce popular LegalTech event, has home for e-learning prodCompany: ALM Location: New York much bigger plans for the deucts that are broader in Title: VP-digital velopment of the company’s scope than the traditional product digital lineup. continuing legal educationdevelopment Big move: Consul“The markets are not fully al courses offered through mature; the products are not tant for ALM’s soon-to-launch the company’s CLE Center. Virtual LegalTech show joins a fully mature,” the new VP- media company preparing to dig “This opens more opportudigital product development into new digital revenue streams. nities for us to do custom said. “There are areas and op- Core responsibilities: Develop learning programs and cermarkets; portunities for growth almost new online products and business tificate programs,” Pierce oversee legal conference everywhere I look. That said. “To add a broader set doesn’t happen in a lot of companies.” of curriculum delivered in unique ways is one Virtual LegalTech marks Pierce’s first ex- of the opportunities I’ll be exploring.” pansion since he joined the company in OctoThe company also will work to diversify ber. The event goes live Nov. 19 at virtuallegal advertising revenue streams. “We’re looking techshow.com. It will create a year-round on- at new ways to monetize video,” Pierce said, line trade show and conference kept fresh ticking off plans to place video of sponsored through an expanding library of on-demand seminars on the Web, while also incorporating webcasts as well as one day of live content pro- video commercials and developing studio duced each quarter. shows of moderated panels. The launch unveils a new venue for ALM, Pierce will also be partnering with ALM one that will house multiple events and that al- publications, working to diversify and exlows more audience interaction than a tradi- tend the existing digital offerings of brands tional webcast, Pierce said. Attendees can net- such as the New York Law Journal. “We have work, exchange virtual business cards, terrific columnists, great subject matter—but browse booths, watch presentations and chat [content is] predominantly delivered right via Web cam. now in print,” he said. “There is great oppor“Basically we’re establishing an online en- tunity to take that brand and do some new vironment, a community and an exhibition things.” and conference center that we’re going to use He expects the company’s audience, vendors all of the time,” Pierce said. and advertisers to embrace digital products. Pierce, who also oversees ALM’s face-to“It’s accessible, and people are looking for face conference business, said the company new ways to communicate, new ways to learn, will create additional virtual complements to new ways to get information,” he said. BY CHARLOTTE WOOLARD PEOPLE tiser Solutions, a new-business unit designed to help advertisers improve marketing effectiveness. Elsevier chooses Borron as medical editor in chief of ToxED Elsevier named Stephen W. Borron medical editor in chief of ToxED, an online clinical toxicology reference that provides clinicians with access to drug, poison and chemical information. ToxED provides emergency medicine clinicians poisoning and drug overdose information specifically designed for use in patient-care settings. Borron is an attending physician in emergency medicine and medical toxicology at University Medical Center of El Paso, Texas. 28 | Media Business | November 2009 | mediabusinessonline.com http://www.Businessweek.com http://www.TalkingBizNews.com http://www.TalkingBizNews.com http://www.virtuallegaltechshow.com http://www.virtuallegaltechshow.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - November 2009

BtoB Media Business - November 2009
Contents
ABM Executive Forum looks to the Future
Who’s Who in Business Publishing
Custom Content Expertise Back in Style
Sales & Marketing
M&A
Events
Audience Development
People
Benchmarks
Tech Media’s Decade-Long Transformation

BtoB Media Business - November 2009