BtoB Media Business - November 2009 - (Page 30)

Benchmarks BENCHMARKS BIN CATEGORIES Trade publication ad pages and revenue, August 2009 Ad pages YTD ’09 YTD ’08 Category 9,620.58 10,644.05 Agriculture 9,500.73 13,497.41 Architecture, Design, Lighting 17,891.57 26,706.07 Automotive 7,119.17 9,112.57 Aviation, Aerospace & Military 16,692.78 24,678.40 Banking, Financial, Insurance 27,066.34 42,943.50 Building, Engineering, Construction 11,628.24 17,305.86 Business, Advertising & Marketing 10,048.21 16,958.94 Computing, Software, Telecom 8,282.84 13,385.38 Electronic Engineering 11,187.26 14,794.33 Government (Local, State, Federal) 90,083.93 126,939.18 Health Care (PERQ+IMS) 38,448.09 54,234.97 Mfg., Processing 4,339.85 5,874.17 Miscellaneous,* Classified 14,016.32 21,364.41 Movies, Radio, TV & Video 7,232.73 8,836.76 Pharmaceuticals 31,829.54 41,656.66 Professional Services 16,313.02 22,517.17 Resources, Environment, Utilities 6,119.47 8,367.59 Restaurants, Foodservice, Lodging, Gaming 36,276.88 52,889.02 Retail, Services 7,444.77 8,932.01 Science, Research & Development 3,219.00 7,392.02 Transportation, Logistics 11,803.29 16,218.38 Travel, Business Conventions & Meetings 396,164.61 565,248.85 Grand Total Chg -9.62% -29.61 -33.01 -21.88 -32.36 -36.97 -32.81 -40.75 -38.12 -24.38 -29.03 -29.11 -26.12 -34.39 -18.15 -23.59 -27.55 -26.87 -31.41 -16.65 -56.45 -27.22 -29.91 YTD ’09 $140,882,118 131,070,287 194,574,767 105,661,616 231,232,195 285,005,739 346,947,926 323,560,406 129,032,999 143,447,111 699,426,217 436,046,805 38,461,782 201,131,247 92,349,914 375,124,279 161,232,048 109,047,132 390,515,786 89,233,868 34,650,780 250,586,127 4,909,221,150 Ad revenue YTD ’08 $136,176,864 174,685,110 270,228,263 127,970,146 318,014,234 415,215,070 466,169,787 542,823,896 229,198,226 172,485,171 900,769,251 589,609,807 46,486,279 294,867,526 101,568,440 466,204,653 215,587,890 140,432,346 552,370,831 102,092,903 57,863,674 314,664,948 6,635,485,316 Chg 3.46% -24.97 -28.00 -17.43 -27.29 -31.36 -25.57 -40.39 -43.70 -16.84 -22.35 -26.04 -17.26 -31.79 -9.08 -19.54 -25.21 -22.35 -29.30 -12.60 -40.12 -20.36 -26.02 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, August 2009 Time is precious. In just a few minutes each week, you can keep up on the ever-changing world of b-to-b publishing with our Media Business e-newsletter. It provides news briefs, feature stories and executive moves and changes in a quick, easy-to-read format. Go to BtoBonline.com/mybtob to register for this free weekly e-newsletter, or for our monthly Media Business Issue Alert highlighting stories from Media Business Magazine! For advertisers who want to reach the senior-level publishing executives receiving our Media Business e-newsletters, contact David Bernstein at 212-210-0782 or dbernstein@crain.com. 30 | Media Business | November 2009 | mediabusinessonline.com http://www.BtoBonline.com/mybtob http://www.BtoBonline.com/mybtob http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - November 2009

BtoB Media Business - November 2009
Contents
ABM Executive Forum looks to the Future
Who’s Who in Business Publishing
Custom Content Expertise Back in Style
Sales & Marketing
M&A
Events
Audience Development
People
Benchmarks
Tech Media’s Decade-Long Transformation

BtoB Media Business - November 2009