BtoB Media Business - November 2011 - (Page 29)

People On the Move Goodenough resigns as CEO of Summit Business Media Andrew L. Goodenough has resigned as CEO of Summit Business Media, which serves the insurance and financial services markets, to “pursue other interests.” Thomas Flynn, Summit Business Media’s CFO-COO, is serving as interim CEO while the company searches for a new chief executive. Goodenough guided the company through Chapter 11 bankruptcy earlier this year, reducing its debt by $140 million. Additionally, Goodenough presided over the company’s sale of Highline Data in September, which further strengthened its balance sheet. PROFILE Sukacheva settles into marketing role VP takes over Economist Group’s integrated communications, audience development products more than 200 markets, industry trends in The Economist Group tapped Elena six sectors, and current strategies and best Sukacheva in August to lead its integrated practices in management, marketing and marketing department as thought leadership. VP-strategy and client solu- Elena Sukacheva “Many refer to our intelliCompany: Econ- gence unit as our ‘best-kept tions. Sukacheva, previously omist Group senior director of strategysecret’ because it creates a Location: New beverages at Kraft Foods, is separate relationship with the York leveraging digital, data and company,” Sukacheva said. Title: VP-strateevents to better communiExtending its clientcentric gy and client cate with the Economist marketing focus, Economist solutions Group’s highly coveted— Big move: Building upon Group in October 2010 introintegrated marketing depart- duced its Ideas People Channel, and growing—audience. “I came to Economist ment’s digital, international a vertical ad network of more Group three months ago be- reach than 50 websites, such as those Core responsibilities: Stratecause I believe they’re in a re- gic planning, advertising, of the Christian Science Monitor ally good position right now,” audience development, digiand The Nation, which showshe said. “It’s an exciting time tal products, events case culture and innovation, [at the company and in the and globalization news. media industry]. I compare it to the [digital revThe ad network, which defines its audiolution] of the music industry. There are lots of ence not by demographics but by mindset, challenges, but also lots of opportunities.” drives advertiser brands, as well as provides For example, the extensive development direct access to 11 million unique monthly visand enhanced integration of digital products itors in the U.S. have allowed the media company to better“We have a very fine-tuned audience. No target its audience. one knows our audience better than us. That “The emergence of technology is signifi- presents a great opportunity to develop highly cant in [allowing us to] talk to our readership customized solutions based on customers’ curinteractively,” Sukacheva said. “We combine rently addressed issues,” Sukacheva said. our products and produce a lot of online conEconomist Group is also building up its tent that we try to make compelling and engag- events business, focusing on extending its ing for our unique audience.” C-suite execu- conferences, summits and webinars into Latin tives comprise one-third of the Economist’s America—particularly Brazil, Columbia and readership, while two-thirds are senior man- Mexico. agement at the director level or higher. The company seems to be succeeding in The Economist Group is also using data to growing its reach. boost its relationships with clients. The EconAccording to Audit Bureau of Circulations, omist Intelligence Unit, the company’s busi- The Economistboosted its circulation for the first ness research and consulting division, col- half of this year by 2.6%—its 60th consecutive lects a variety of data metrics for financial in- six-month period of growth. U.S. subscriptions stitutions, government agencies and global rose to 844,387 this year, the most in company companies, including country-specific history, while digital subscriptions quadrupled analyses of political-economic conditions in year-over-year. BY TANYA MEYER PEOPLE Dubow steps down as chairman-CEO of Gannett Gannett Co., publisher of USA Today, said Craig A. Dubow resigned from his post as chairman-CEO due to disability. The company said he took a leave of absence in September related to prior medical conditions. Marjorie Magner, an independent director since 2006, has been named nonexecutive chairman. Gracia C. Martore, previously the company’s president-COO, was named president-CEO. Federle named COO of Forbes Media Mike Federle has joined Forbes Media as COO, a new position. He was most recently presidentCOO of Techonomy Media, a company in which Forbes is an equity investor. Previously, Federle was the president of Fortune. Marchesano chosen as president-CEO of Aequor Media Michael Marchesano has been named president-CEO of Aequor Media, a new media outsourcing and consulting company from IT consultant Aequor Technologies. Marchesano, former CEO of Nielsen Business Media, was most recently a managing director at media investment bank Jordan, Edmiston Group. New York-based Aequor Media provides business process outsourcing and knowledge process outsourc- ing services for media companies. Its offerings include editorial, digital, print production and marketing. | November 2011 | Media Business | 29

Table of Contents for the Digital Edition of BtoB Media Business - November 2011

BtoB Media Business - November 2011
Cover Story
Resource Guide
Sales & Marketing
Audience Development

BtoB Media Business - November 2011