BtoB Media Business - November 2011 - (Page 3)

NOVEMBER 2011 Upfront ABM Executive Forum keys in on content . . . . . . . . . . . . . Page 6 Cover Story Marketers crave direct path to prospects . . . . . . . . . . . . . . . Page 7 Resource Guide Looking for a vendor? Check out our annual guide . . . . . . . . Page 13 Endnote Taking your media company global . . . . . . . . . . . . . . . . Page 34 Departments Sales & Marketing. . . . . . Page 24 M&A . . . . . . . . . . . . . . . . . Page 25 Audience Development . Page 26 Events. . . . . . . . . . . . . . . . Page 27 Production . . . . . . . . . . . . Page 28 People . . . . . . . . . . . . . . . . Page 29 Benchmarks . . . . . . . . . . . Page 30 Cover photo by John Boehm EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ADVERTISING SALES (212) 210-0782 For subscription information and delivery concerns please email customerservice@btobonline.com or call (877) 320-1724 (in the U.S. or Canada) or (313) 446-0450 (all other locations) VP-Publisher: Robert Felsenthal, (212) 210-0262 Editor John Obrecht Executive Editor Sean Callahan Executive Editor-BtoB Kate Maddox Design DirectorPrint and Digital Martin Musker News Editor Tequia Burt East Coast Bureau Chief Christopher Hosford Associate Editor Tanya Meyer Copy Editor Richard K. Skews Contributors Mark J. Miller, Charlotte Woolard, Matthew Schwartz Associate Publisher David Bernstein Senior Account Executive Eric Gordon Account Executive Claudia Fern Research Director John DiStefano Marketing and Events Manager Michele Langer Website Director Jeff Buddle Internet Marketing Manager Megan A. Lee Marketing Intern Dianna Disanto Production Manager Nicole Dionne Senior Audience Development Manager Nicole Chantharaj THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. mediabusinessonline.com | November 2011 | Media Business | 3 http://www.on24.com/vue http://www.on24.com/vue http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - November 2011

BtoB Media Business - November 2011
Contents
Upfront
Cover Story
Resource Guide
Sales & Marketing
M&A
Audience Development
Events
Production
People
Benchmarks
Endnote

BtoB Media Business - November 2011