BtoB Media Business - November 2011 - (Page 30)

Benchmarks BENCHMARKS BIN CATEGORIES Trade publication ad pages and revenue, July 2011 Category Agriculture Architecture, Design, Lighting Automotive Aviation, Aerospace & Military Banking, Financial, Insurance Building, Engineering, Construction Business, Advertising & Marketing Computing, Software, Telecom Electronic Engineering Government (Local, State, Federal) Healthcare (PERQ+IMS) Manufacturing, Processing Miscellaneous,* Classified Movies, Radio, TV & Video Pharmaceuticals Professional Services Resources, Environment, Utilities Restaurants, Foodservice, Lodging, Gaming Retail, Services Science, Research & Development Transportation, Logistics Travel, Business Conventions & Meetings Grand Total Ad pages YTD ’11 YTD ’10 8,598.45 8,647.46 8,065.56 7,986.34 18,519.00 16,393.62 5,848.80 6,326.75 14,690.07 14,639.07 20,721.97 20,151.30 9,882.93 10,357.84 6,777.81 7,372.75 6,440.64 6,838.20 10,493.74 10,809.95 89,551.42 86,677.37 34,452.66 32,844.61 11,014.83 10,687.40 11,659.65 11,321.06 6,387.00 6,317.08 26,391.88 26,313.91 15,369.71 15,183.90 4,509.90 4,790.72 31,877.48 31,315.07 5,959.78 6,459.75 3,179.62 2,719.60 8,569.89 8,789.72 358,962.79 352,943.47 Chg -0.57% 0.99 12.96 -7.55 0.35 2.83 -4.59 -8.07 -5.81 -2.93 3.32 4.90 3.06 2.99 1.11 0.30 1.22 -5.86 1.80 -7.74 16.91 -2.50 1.71 YTD ’11 $133,181,816 107,781,057 186,226,677 85,417,394 228,844,351 244,300,179 380,817,387 207,635,641 103,693,221 121,460,929 727,619,380 361,410,044 124,032,839 186,117,784 81,002,358 319,506,096 149,901,548 70,520,506 334,669,439 74,108,708 37,584,572 177,579,012 4,443,410,937 Ad revenue YTD ’10 $120,032,137 104,307,265 172,186,663 93,741,852 220,239,616 226,522,351 301,853,235 216,552,816 107,397,890 131,810,942 688,747,427 347,410,917 104,729,746 168,275,153 80,214,512 311,183,881 148,992,380 78,345,858 326,225,798 79,525,434 32,242,116 183,072,965 4,243,610,956 Chg 10.96% 3.33 8.15 -8.88 3.91 7.85 26.16 -4.12 -3.45 -7.85 5.64 4.03 18.43 10.60 0.98 2.67 0.61 -9.99 2.59 -6.81 16.57 -3.00 4.71 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, July 2011 TURNING DATA INTO INSIGHT INTELLIGENCE CENTER Looking for actionable B2B research and data that you can immediately put to use to improve your marketing campaigns? BtoB’s new Intelligence Center is 100% dedicated to providing you with the insight you need to make important marketing decisions today. Currently in the Intelligence Center: Emerging Trends in B-to-B Social Media Marketing: Insights From the Field: 76 pages on how marketers are using the unique applications of LinkedIn, Facebook, Twitter, and other technologies to their best advantage across all marketing functions. B-to-B State of E-Mail Marketing: Best Practices: 59 pages of insights, key performance metrics, budgets, and industry trends. B2B Twitter Research Report: 41 pages of what you need to know to effectively manage your business Twitter accounts. Includes ﬁve detailed case studies. B2B Web Analytics Research Report: 139 pages of insight into measuring what matters most on your website. Includes 10 detailed case studies. Visit the intelligence center now at www.btobonline.com/intelligencecenter 30 | Media Business | November 2011 | mediabusinessonline.com http://www.btobonline.com/intelligencecenter http://www.btobonline.com/intelligencecenter http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - November 2011

BtoB Media Business - November 2011
Contents
Upfront
Cover Story
Resource Guide
Sales & Marketing
M&A
Audience Development
Events
Production
People
Benchmarks
Endnote

BtoB Media Business - November 2011