BtoB Media Business - November 2012 - (Page 24)

People On the Move Hanley Wood taps Colford as chief revenue officer Hanley Wood, which covers the housing and construction industries, has named David Colford to the newly created position of chief revenue officer. Colford will oversee the publisher’s building product manufacturer sales and marketing strategy, including corporate sales, media sales and strategic marketing services. Prior to joining Hanley Wood, Colford was exec VP-global sales and operations at Geeknet Media. marketing, advertising sales. She will be responsible for client-focused marketing and business development efforts for the Journal’s global sales team across print, digital and events. She will also oversee upcoming expansion of the company’s creative and custom advertising capabilities. Lawrence joins the Journal from W magazine, where she served as VPpublisher since 2005. Previously, she was VP-publisher of Condé Nast Bridal Group. media companies on new-product strategy. Before that, he was CEO at Safari Books Online, a joint venture between Pearson Education and O’Reilly Media. Jeff Schottland, founder of Summit’s ProducersWeb leadgeneration business, is being promoted to director of leadgeneration businesses for the company, reporting to Patterson. In addition, Summit hired Stephen J. Grande as senior VPoperations and manufacturing. Grande was formerly VP-sales at Fry Communications. PEOPLE tal media, a new position at the company. Litvack was previously COO-general manager of iCircular, a mobile advertising platform for preprints, at the Associated Press. In his new position, he will oversee the development of ALM’s corporate strategy for digital products. Ferrara joins BPA as directordigital audit services BPA Worldwide named Stephanie Ferrara directordigital audit services, a new position. Ferrara will be responsible for expanding the BPA’s Interactive Audit services and exploring new revenue streams. Ferrara most recently served as online marketing manager and acting director-collegiate division at Campusfood.com/GrubHub. Summit Business Media makes executive changes Summit Business Media named Jeff Patterson senior VP of its new customer solutions group. Patterson was previously CEO at Mile 21, where he advised b-to-b ‘WSJ’ names Lawrence VPglobal marketing, ad sales The Wall Street Journal announced the appointment of Nina Lawrence as VP-global ALM appoints Litvack to oversee digital media ALM, which provides news and information to the legal and real estate industries, has named Jeffrey Litvack senior VP-digi- It is a historical fact of the new media economy that advertising that once sold for dollars in print now sells for pennies on the dollar in digital. As a result, media companies have expanded their portfolio into marketing services – but are we meeting marketers needs? BtoB’s latest research study – Marketing Services: What Marketers Want from their Media Partners – explores the fundamental issues confronting media executives, such as: • What is the #1 reason to switch from a traditional agency to a media company for marketing services? • What is the single biggest opportunity in a metric that media companies can use to appeal to marketers? • Do marketers consider media companies appropriate to providing marketing services? • What are the top three most requested marketing services from a media partner? • How do marketers evaluate the effectiveness of using a media partner for marketing services? Now Available for Free Online Based 280 interviews. Includes over 75 charts and graphs that explore how to open up new revenue streams based on marketing services. If you want to grow your marketing services business to the next level, learn more about this important new research at: www.btobonline.com/intelligencecenter 24 | Media Business | November 2012 | mediabusinessonline.com http://www.Campusfood.com/GrubHub http://www.btobonline.com/intelligencecenter http://www.btobonline.com/intelligencecenter http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - November 2012

BtoB Media Business - November 2012
Table of Contents
Upfront
ABM Executive Forum
Resource Guide
Sales & Marketing
M&A
Production
People
Benchmarks
Endnote

BtoB Media Business - November 2012

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