BtoB Media Business - December 2006 - (Page 24)
Warning : session_start : The session id contains invalid characters,
valid characters are only a-z, A-Z and 0-9 in
/mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 9 Warning :
session_start : Cannot send session cache limiter - headers already sent
output started at /mnt/data/www.nxtbook.com/fx/config_1.3/global.php:9 in
/mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 9 Warning :
Cannot modify header information - headers already sent by output started
at /mnt/data/www.nxtbook.com/fx/config_1.3/global.php:9 in
/mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 10 MB _
12-11-06 A 24 B2DB 12/1/2006 12:18 PM Page 1 M&A eaching for the Summit
Wind Point Partners creates b-to-b media firm, but could face challenge
over its name M&A ANALYST INSIGHT Point, said: “It’s a different name.
People tend hat is in a b-to-b media name? to know business books by title,
and we’re Wind Point Partners’ simulta- going to market with our titles
and not as neous acquisitions of b-to-b me- Summit Business Media.” dia
companies Highline Media and Pfingsten TenBroek said Wind Point is
providing Publishing may provide a clue. Summit Business Media with a
“substantial Private equity firm WPP bought the two equity commitment to
grow the business.” trade publishers Nov. 9 and combined them to
Pfingsten Publishing, a subsidiary of priform Summit Business Media.
Financial terms vate equity firm Pfingsten Partners, covers were not
disclosed, but people familiar with the nine market segments through three
business moves pegged the combined value of the deals groups. Its magazines
include American Agent at between $190 million and $200 million. & Broker,
Art Business News, Contractor Tools The new company was formed in &
Supplies, DECOR, Framing partnership with Bill Reilly, former Monthly,
Life Insurance Selling, chairman-CEO of Primedia, who has Mortgage
Originator, MRO Today, been named Summit’s chairmanProgressive
Distributor and Volume. CEO. Andrew Goodenough remains It also has a
variety of online and president-CEO of Highline Media, event properties.
and Joe Bennett remains president of Highline Media owns National
UnPfingsten Publishing. derwriter Co., whose titles include While the new
company is up Claims, Life/Health, National Undereri Agent and running,
its name could pose a ‘Armkercan one of & writer Property/Casualtyand
Tech DeciB o ’ is problem, as “Summit” already is be- the titles
recently sions. It also owns insurance and banking used by another b-to-b
publish- acquired by Wind ing data assets and Wealth Manager. Point
Partners. ing house. “Both companies have strong Summit Publishing Co.
publishes Packag- platforms with complementary assets and ing World 87,500
circ. and has several other skill,” said Scott Peters, managing director
of print, online and event properties, while sib- Jordan, Edmiston Group,
which represented ling Summit Media owns Automation World, Pfingsten in
the transaction. “Highline is a monthly business publication targeting
strong in electronic products and Pfingsten is 70,000 automation
professionals. strong in events.” Lloyd Ferguson, president of Summit
PubHowever, one industry observer said he lishing, said he is considering
legal action if a was puzzled by the deal. “The emphasis today
compromise cannot be reached with Summit is on a more focused portfolio,
whereas Reilly’s Business Media. “I am stunned by the fact [new]
portfolio is more diversified,” said the obthat they didn’t see
‘Summit’ in a title search server, who asked not to be identified.
“It could or due diligence,” he said. be that Reilly … has a
strategy on how to run a Asked if the name might sow confusion,
diversified company, but owning both compaR Jim TenBroek, a managing
director at Wind nies runs counter to b-to-b media trends.” BY MATTHEW
SCHWARTZ W With big deals done, focus turns to ‘minnows’ W ith many of
the larger deals in b-to-b media now out of the way, the M&A focus will
soon start to shift to the “minnows,” said Hal Greenberg, managing
director of private equity fund Veronis Suhler Hal Greenberg, Stevenson.
“Now is the time Veronis Suhler Stevenson to sell,” said GreenTIPS
berg, referring to the DO: Sellers healthy appetite for need to show
smaller b-to-b mestrong growth dia properties plus rates in the the still
generous e-media prodbank lending rates ucts in their that have fueled one
portfolios. DON’T: In due of the most active diligence, buyM&A markets in
ers should not years. lump together Greenberg said e-media comevents are
currently ponents, such the most attractive as e-marketing and
e-subscriptargets. “It’s been one of the strongest- tions, which
should remain performing sectors separate. for 10 years,” he said.
“Even during the downturn in ’01, ’02 and ’03, it still performed
well.” Trade shows that stem from a print product—or vice versa—also
make for a “compelling package,” he added. Online pure plays, while not
as attractive as Web sites that include print and/or trade show components,
hold appeal, too, Greenberg said. B-to-b media companies that rely solely
on print will continue to struggle, he said. “Future growth rates for
pure print products will grow only at the rate of inflation,” he said,
“but online sites are growing at a much faster pace.” —Matthew
Schwartz M&A ACTION A roundup of recent mergers and acquisitions Date
Property 11/6 Penton Media Description Global b-to-b media company that
produces magazines, online products and events for a variety of industries
11/6 LDC Forum Conferences for the natSeries ural gas distribution
industry. Source: Jordan, Edmiston Group Transaction Database, 2006 Seller
Penton Media ABRY Partners Buyer Prism Business Media Wasserstein & Co. LDC
Forum Access IntelliSeries gence Veronis Suhler Stevenson 24 | Media
Business | December 2006 | mediabusinessonline.com Warning : Unknown : The session id contains invalid characters, valid
characters are only a-z, A-Z and 0-9 in Unknown on line 0 Warning :
Unknown : Failed to write session data files . Please verify that the
current setting of session.save_path is correct /var/lib/php/session in
Unknown on line 0
http://mediabusinessonline.com
Table of Contents for the Digital Edition of BtoB Media Business - December 2006
Table of Contents
Upfront
Special Report
Resource Guide
Endnote
Sales & Marketing
M&A
Events
Online
Circulation
Production
People
Benchmarks
BtoB Media Business - December 2006
https://www.nxtbook.com/nxtbooks/crain/mb1112
https://www.nxtbook.com/nxtbooks/crain/mb1012
https://www.nxtbook.com/nxtbooks/crain/mb0912
https://www.nxtbook.com/nxtbooks/crain/mb0212
https://www.nxtbook.com/nxtbooks/crain/mb0312
https://www.nxtbook.com/nxtbooks/crain/mb0412
https://www.nxtbook.com/nxtbooks/crain/mb0612
https://www.nxtbook.com/nxtbooks/crain/mb0512
https://www.nxtbook.com/nxtbooks/crain/mb1111
https://www.nxtbook.com/nxtbooks/crain/mb1011
https://www.nxtbook.com/nxtbooks/crain/mb0911
https://www.nxtbook.com/nxtbooks/crain/mb0611
https://www.nxtbook.com/nxtbooks/crain/mb0511
https://www.nxtbook.com/nxtbooks/crain/mb0411
https://www.nxtbook.com/nxtbooks/crain/mb0311
https://www.nxtbook.com/nxtbooks/crain/mb0211
https://www.nxtbook.com/nxtbooks/crain/mb1210
https://www.nxtbook.com/nxtbooks/crain/mb1110
https://www.nxtbook.com/nxtbooks/crain/mb1010
https://www.nxtbook.com/nxtbooks/crain/mb0910
https://www.nxtbook.com/nxtbooks/crain/mb0710
https://www.nxtbook.com/nxtbooks/crain/mb0610
https://www.nxtbook.com/nxtbooks/crain/mb0510
https://www.nxtbook.com/nxtbooks/crain/mb0410
https://www.nxtbook.com/nxtbooks/crain/mb0310
https://www.nxtbook.com/nxtbooks/crain/mb0210
https://www.nxtbook.com/nxtbooks/crain/mb1209
https://www.nxtbook.com/nxtbooks/crain/mb1109
https://www.nxtbook.com/nxtbooks/crain/mb1009
https://www.nxtbook.com/nxtbooks/crain/mb0909
https://www.nxtbook.com/nxtbooks/crain/mb0709
https://www.nxtbook.com/nxtbooks/crain/mb0609
https://www.nxtbook.com/nxtbooks/crain/mb0509
https://www.nxtbook.com/nxtbooks/crain/mb0409
https://www.nxtbook.com/nxtbooks/crain/mb0309
https://www.nxtbook.com/nxtbooks/crain/mb0209
https://www.nxtbook.com/nxtbooks/crain/mb1208
https://www.nxtbook.com/nxtbooks/crain/mb1108
https://www.nxtbook.com/nxtbooks/crain/mb1008
https://www.nxtbook.com/nxtbooks/crain/mb0908
https://www.nxtbook.com/nxtbooks/crain/mb0708
https://www.nxtbook.com/nxtbooks/crain/mb0608
https://www.nxtbook.com/nxtbooks/crain/mb0508
https://www.nxtbook.com/nxtbooks/crain/mb0408
https://www.nxtbook.com/nxtbooks/crain/mb0308
https://www.nxtbook.com/nxtbooks/crain/mb0208
https://www.nxtbook.com/nxtbooks/crain/mb0108
https://www.nxtbook.com/nxtbooks/crain/mb0707
https://www.nxtbook.com/nxtbooks/crain/mb0607
https://www.nxtbook.com/nxtbooks/crain/mb0507
https://www.nxtbook.com/nxtbooks/crain/mb0407
https://www.nxtbook.com/nxtbooks/crain/mb0307
https://www.nxtbook.com/nxtbooks/crain/mb0207
https://www.nxtbook.com/nxtbooks/crain/mb0107
https://www.nxtbook.com/nxtbooks/crain/mb1206
https://www.nxtbookmedia.com