BtoB Media Business - December 2009 - (Page 25)

People On the Move Engstrom succeeds Smith as Reed Elsevier CEO Reed Elsevier, parent company of Reed Business Information, announced that CEO Ian Smith has resigned “by Engstrom mutual agreement.” Erik Engstrom, CEO of Elsevier, succeeded Smith as CEO of Reed Elsevier. “Ian has had the difficult task of leading Reed Elsevier during unprecedentedly turbulent economic times,” Anthony Habgood, Reed Elsevier chairman, said in a statement. The CEO changeover was announced the same day the company provided an update on its financial performance. “The major professional markets, accounting for the majority of Reed Elsevier’s business, are proving more resilient than most, but not immune from late-cycle pressures given the subscription nature of much of the revenue. Advertising and promotion markets remain particularly impacted by global recession,” the company said in a news release. Reed Elsevier said its Reed Business Information unit, which publishes Variety and operates Reed Construction Data, “continues to face difficult trading conditions, particularly in advertising markets.” Regarding its announced plans to sell most of its controlled-circulation magazines in the U.S., Reed Elsevier said the divestment “is in progress.” The company also said Reed Exhibitions is seeing “overall revenue declines against a record year in 2008.” PROFILE Cintorino to lead digital push at Northstar base of great brands to work with and is now xecutives who can run e-media opera- looking to develop the online and events astions at b-to-b media companies are in pects as quickly as he can. Having an experidemand these days. And Tom Cintorino enced online operator like Tom Cintorino on is among the most in demand. the team will add greatly to the depth of the In November, Cintorino jumped from management team.” PennWell Corp., where he was senior VP-digital Northstar currently generates about 5% of media and helped develop that its overall revenue from its Tom media company’s Web strategy, database products and anothCintorino er 18% from digital marketing to Northstar Travel Media, Company: which publishes Meetings & products, meaning that 23% Northstar Conventions andTravel Weekly. of its revenue stems from digiTravel Media The move underscores Location: Seacaucus, N.J. tal sources. how important e-media has Title: exec VP-digital media In addition to his 10 years become, not only to Northstar Big move: Cintorino jumps at PennWell, where Cintorino Travel in particular but to from PennWell Corp., where helped develop PennEnergy he was senior VP-digital meb-to-b media companies in dia, to Northstar Travel Me- among other digital initiatives, general. “In the current envi- dia to push e-media innova- Kemp wanted Cintorino beronment, if you’re a b-to-b me- tion at the company. cause he had sales experience dia company, it’s a critical hire Core responsibilities: Deas well as digital expertise. Prigetting someone to lead in the veloping next-generation or to joining PennWell, Cindigital space,” said Reed digital initiatives, including torino had sales and marketing Phillips, managing partner of lead-generation programs experience with technology and electronically oriented DeSilva & Phillips. “I think it’s marketing services startups. “He has a nice combia good move. nation of understanding the programs for marketers. Thomas Kemp, who became sales process, understanding CEO at Northstar earlier this year, said that Cin- contact with the customer as well as the strong torino will be charged with growing the compa- technology background,” Kemp said. ny’s digital revenue and initiatives. “We’re realCintorino spoke with Media Business durly looking to build on next-generation product ing his first day on the job. He underscored his offerings for our customers that go beyond the newness to the position. “Well, I was able to traditional display advertising on Web sites, and log on to my computer and I know my phone sponsored e-newsletters and webcasts to really extension now,” he joked. become more involved in developing marketing He said his first steps will be to talk to the services for our customers,” Kemp said. “We’re managers and employees at Northstar to get a in the process of developing and rolling our rich more complete understanding of the company. media and lead-generation products, microsites, “My first job is to digest everything that’s going custom digital programs and building Web sites on today at Northstar Travel Media,” he said. [for our customers].” At first glance, he believes that there are “This is a smart move by Tom Kemp and likely opportunities for smaller digital prodhis timing is spot on,” said Richard Mead, ucts aimed at slices of Northstar’s audience. He managing director at Jordan, Edmiston Group. also understands what he was brought into the “Tom Kemp has reviewed the business since company to do. “The end result,” he said, “has taking charge earlier this year. He has a solid to be increased revenue, increased profit.” BY SEAN CALLAHAN PEOPLE Young leaves McGraw-Hill Construction McGraw-Hill Cos. announced that Norbert Young, who had been president of McGraw-Hill Construction, has left the company. In a statement, the company said, “Glenn Goldberg, president of McGraw-Hill Information & Media, has direct operating responsibility for McGraw-Hill Construction and will be assisted in day-to-day operations by Robert Stuono, senior VP-general manager of McGraw-Hill Con- struction.” When asked if Young’s departure was prompted by a lawsuit filed by competitor Reed Construction Data in October that alleged McGrawHill Construction had engaged in corporate espionage, a company spokesperson declined to comment beyond asserting: “We take the allegations seriously. We’re continuing to conduct an investigation, and we plan to vigorously defend ourselves against the lawsuit.” mediabusinessonline.com | December 2009 | Media Business | 25 http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - December 2009

BtoB Media Business - December 2009
Contents
Tough Times for the Big Three Business Titles
Publishers See Better Times Ahead in 2010
Looking for a Vendor? Check Out These Lists
Sales & Marketing
Audience Development
Events
Production
People
Benchmarks
Know Your Audiences, Serve Their Needs

BtoB Media Business - December 2009