BtoB Media Business - December 2009 - (Page 26)

Benchmarks BENCHMARKS BIN CATEGORIES Trade publication ad pages and revenue, September 2009 Ad pages YTD ’09 YTD ’08 Category 10,223.81 11,444.51 Agriculture 10,805.38 15,403.28 Architecture, Design, Lighting 20,303.26 30,438.84 Automotive 8,180.36 10,396.80 Aviation, Aerospace & Military 19,264.01 28,612.63 Banking, Financial, Insurance 30,490.92 48,545.33 Building, Engineering, Construction 13,382.22 20,139.63 Business, Advertising & Marketing 11,439.78 19,332.76 Computing, Software, Telecom 9,352.20 15,015.60 Electronic Engineering 13,204.88 17,032.96 Government (Local, State, Federal) 105,831.95 146,534.22 Health Care (PERQ+IMS) 44,579.67 63,267.93 Mfg., Processing 5,118.88 6,761.00 Miscellaneous,* Classified 15,914.06 24,058.51 Movies, Radio, TV & Video 8,462.55 10,181.42 Pharmaceuticals 36,358.50 47,586.92 Professional Services 18,670.54 25,887.87 Resources, Environment, Utilities 6,959.16 9,642.35 Restaurants, Foodservice, Lodging, Gaming 41,582.84 60,866.83 Retail, Services 8,836.91 10,376.23 Science, Research & Development 3,502.80 8,362.15 Transportation, Logistics 13,329.31 18,760.64 Travel, Business Conventions & Meetings 455,793.99 648,648.41 Grand Total Chg -10.67% -29.85 -33.30 -21.32 -32.67 -37.19 -33.55 -40.83 -37.72 -22.47 -27.78 -29.54 -24.29 -33.85 -16.88 -23.60 -27.88 -27.83 -31.68 -14.84 -58.11 -28.95 -29.73 YTD ’09 $157,115,529 147,354,208 219,711,377 121,112,842 268,677,742 321,777,799 405,226,049 365,244,013 145,162,334 167,222,039 821,709,128 503,842,175 45,135,807 228,687,327 108,150,652 427,861,316 184,948,432 122,963,626 444,618,974 105,386,525 37,984,086 286,404,284 5,636,296,263 Ad revenue YTD ’08 $152,569,121 198,037,209 307,771,593 145,355,634 371,395,749 472,751,535 541,969,880 617,536,495 255,712,597 194,564,179 1,018,950,660 685,964,572 53,407,501 331,707,666 116,357,617 532,907,175 248,259,119 161,456,038 637,483,164 118,409,837 64,099,427 362,456,156 7,589,122,923 Chg 2.98% -25.59 -28.61 -16.68 -27.66 -31.94 -25.23 -40.85 -43.23 -14.05 -19.36 -26.55 -15.49 -31.06 -7.05 -19.71 -25.50 -23.84 -30.25 -11.00 -40.74 -20.98 -25.73 Note: * Miscellaneous includes Arts, Coin-operated & Vending and Security Source: Business Information Network, September 2009 Have you heard? W e’ve been telling you about the power and reach of Media Business Magazine for years. That it’s the one trusted source for first-rate editorial focused exclusively on business-to-business publishing. Didn’t believe us? Now your peers are singing our praises too. And these top-level publishing executives need the most accurate, insightful information and analysis out there to keep their companies moving onward and upward. So don’t take our word for it… “I read Media Business cover to cover as soon as it shows up in my mailbox. It’s an essential tool for being an executive in business publishing.” — Don Hawk, President, TechTarget Advertise to reach these influential executives and thousands more just like them. Contact David Bernstein, Associate Publisher, at 212-210-0782 or dbernstein@crain.com To subscribe to Media Business and BtoB magazines, call 888-288-5900 or visit BtoBonline.com “I read Media Business every issue. It does a great job of listening to what's going on in the industry.” — Joy Puzzo, Corporate Circulation Director, Advanstar Communications “Media Business is hitting many nails on the head with articles that help us understand the change that is taking place within our field.” — Ty Bobit, President & CEO, Bobit Business Media 26 | Media Business | December 2009 | mediabusinessonline.com http://www.BtoBonline.com http://www.BtoBonline.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - December 2009

BtoB Media Business - December 2009
Contents
Tough Times for the Big Three Business Titles
Publishers See Better Times Ahead in 2010
Looking for a Vendor? Check Out These Lists
Sales & Marketing
Audience Development
Events
Production
People
Benchmarks
Know Your Audiences, Serve Their Needs

BtoB Media Business - December 2009