BtoB Media Business - December 2010 - (Page 16)

PUBLISHERS’ RESOURCE GUIDE Digital publishing vendors Vendor E-Book Systems LinkPath NewsStand Inc. Nxtbook Media Olive Software Qmags URL Phone Key publishing clients Key executive Seng-Beng Ho, president Ashleigh Moffatt, manager, digital services Russell P. Reeder, president-CEO, LibreDigital Michael Biggerstaff, CEO Yoni Stern, CEO www.flip (408) 625-8000 MediaCorp Press, CNET viewer.com http://home.linkpath.com (800) 701-8064 Canadian Lawyer, HealthCare Technology http://corp.news stand.com (866) 837-4567 The Washington Post, The New York Times www.nxtbookmedia.com (866) 268-1219 United Business Media, Hearst Publications www.olive (866) 654-8387 Reed Business Information, software.com Microsoft www.qmags.com (212) 947-6050 IEEE Spectrum, Business Insurance Scott Johnson, VPbusiness development Texterity Inc. www.texterity.com (800) 455-5450 IDG Communications, Crain Martin Hensel, Communications Inc. president Zinio www.zinio.com (415) 494-2700 Hearst Corp., Bonnier Richard Maggiotto, Systems president-CEO Webinar vendors Company Location URL Accela Southborough, www.accela Communications Mass. communications.com Adobe Systems San Jose, www.adobe.com/ Calif. products/ acrobatconnectpro BrightTALK San Francisco www.brighttalk.com Cisco WebEx Citrix Online ON24 Onstream Media Stream57 TalkPoint San Jose, Calif. Goleta, Calif. San Francisco Pompano Beach, Fla. New York New York www.webex.com www.citrixonline.com Phone (508) 303-9700 (888) 649-2990 (415) 625-1500 (877) 509-3239 (805) 690-6400 Key executive Bill Reinstein, president-CEO Shantanu Narayen, president-CEO Paul Heald, CEO Charlie Blackburn, COO Dorian Logan, CTO John T. Chambers, chairman-CEO, Cisco Systems Elizabeth Cholawsky, VP-products and client services Sharat Sharan, president-CEO Randy Selman, chairman and president-CEO Ben Chodor, president Dan Roche, VP-marketing Shaun McIver, global head of multimedia solutions www.on24.com (415) 369-8000 www.onstreammedia.com (954) 917-6655 www.stream57.com (212) 909-2550 www.talkpoint (866) 323-8660 communications.com http://thomsonreuters.com (617) 856-4030 Thomson Reuters New York Telemarketing vendors Company Advanced Business Teleservices Aspen Media & Market Research Audits & Surveys CustomerLink Systems Industry Research Group Lester Inc. Mark Facey & Co. Meyer Teleservices NOVO 1 Talk2Rep Location Talent, Ore. Boulder, Colo. New York Phone (800) 866-9225 (800) 853-2240 (212) 697-1360 URL www.abtc.com Key executive Randy Eek, VP-general manager www.aspen Trey Cowhig, VP information.com www.auditsand Adam Todd, president surveys.com www.customerlink.com Mark Hockridge, CEO www.indresearch.com www.lesterinc.com www.markfacey.com www.callmeyer.com www.novo1.com www.talk2rep.com Wendy Beckham, operations manager Joan Marcus, senior VP Jeff Neistat, VP-CFO Frank Ortiz, VP-business development Suzanne Ruland, exec VPbusiness development Jim Ryan, CEO Roseville, Calif. (888) 942-5448 Tuscaloosa, Ala. Branford, Conn. Bristol, Conn. St. Cloud, Minn. Waukesha, Wis. Tamarac, Fla. (888) 289-2281 (203) 488-5265 (800) 237-0938 (800) 676-9233 (877) 810-7173 (866) 856-2737 16 | Media Business | December 2010 | mediabusinessonline.com http://www.flipviewer.com http://www.flipviewer.com http://home.linkpath.com http://corp.newsstand.com http://corp.newsstand.com http://www.nxtbookmedia.com http://www.olivesoftware.com http://www.olivesoftware.com http://www.qmags.com http://www.texterity.com http://www.zinio.com http://www.communications.com http://www.communications.com http://www.adobe.com/products/acrobatconnectpro http://www.adobe.com/products/acrobatconnectpro http://www.adobe.com/products/acrobatconnectpro http://www.brighttalk.com http://www.webex.com http://www.citrixonline.com http://www.on24.com http://www.onstreammedia.com http://www.stream57.com http://www.talkpointcommunications.com http://www.talkpointcommunications.com http://www.thomsonreuters.com http://www.abtc.com http://www.aspeninformation.com http://www.aspeninformation.com http://www.auditsandsurveys.com http://www.auditsandsurveys.com http://www.customerlink.com http://www.indresearch.com http://www.lesterinc.com http://www.markfacey.com http://www.callmeyer.com http://www.novo1.com http://www.talk2rep.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - December 2010

Btob Media Business - December 2010
Contents
Changing of the Guard at Forbes Media
Is Custom Content the Future of Media?
Looking for a Vendor? Check Out Our Annual Guide
Frustrated Sales Guys Launch Media Company
Sales & Marketing
M&A
Development
Events
Production
People
Benchmarks

BtoB Media Business - December 2010

BtoB Media Business - December 2010 - Btob Media Business - December 2010 (Page Cover1)
BtoB Media Business - December 2010 - Btob Media Business - December 2010 (Page 2)
BtoB Media Business - December 2010 - Contents (Page 3)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 4)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 5)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 6)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 7)
BtoB Media Business - December 2010 - Is Custom Content the Future of Media? (Page 8)
BtoB Media Business - December 2010 - Is Custom Content the Future of Media? (Page 9)
BtoB Media Business - December 2010 - Is Custom Content the Future of Media? (Page 10)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 11)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 12)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 13)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 14)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 15)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 16)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 17)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 18)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 19)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 20)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 21)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 22)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 23)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 24)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 25)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 26)
BtoB Media Business - December 2010 - Sales & Marketing (Page 27)
BtoB Media Business - December 2010 - M&A (Page 28)
BtoB Media Business - December 2010 - Development (Page 29)
BtoB Media Business - December 2010 - Events (Page 30)
BtoB Media Business - December 2010 - Production (Page 31)
BtoB Media Business - December 2010 - People (Page 32)
BtoB Media Business - December 2010 - People (Page 33)
BtoB Media Business - December 2010 - Benchmarks (Page 34)
BtoB Media Business - December 2010 - Benchmarks (Page 35)
BtoB Media Business - December 2010 - Benchmarks (Page 36)
BtoB Media Business - December 2010 - Benchmarks (Page 37)
BtoB Media Business - December 2010 - Frustrated Sales Guys Launch Media Company (Page 38)
BtoB Media Business - December 2010 - Frustrated Sales Guys Launch Media Company (Page 39)
BtoB Media Business - December 2010 - Frustrated Sales Guys Launch Media Company (Page Cover4)
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