BtoB Media Business - December 2010 - (Page 3)

DECEMBER 2010 Upfront Changing of the guard at Forbes Media . . . . . . . Page 4 Custom Content Is custom content the future of media? . . . . . . . . . . . Page 8 Resource Guide Looking for a vendor? Check out our annual guide Page 11 Endnote Frustrated sales guys launch media company . . . . . Page 38 Departments Sales & Marketing . . . Page 27 M&A . . . . . . . . . . . . . . Page 28 Audience Development . . . . . . . . Page 29 Events . . . . . . . . . . . . . Page 30 Production. . . . . . . . . . Page 31 People . . . . . . . . . . . . . Page 32 Benchmarks . . . . . . . . Page 34 EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ADVERTISING SALES (212) 210-0782 SUBSCRIPTION HOT LINE (877) 320-1724 VP-Publisher Robert Felsenthal (212) 210-0262 Editor Associate Publisher John Obrecht David Bernstein Executive Editor Senior Account Executive Sean Callahan Eric Gordon Executive Editor-BtoB Account Executives Kate Maddox Peter Loibl, Claudia Fern Design DirectorMarketing and Print and Digital Events Director Martin Musker Amy Holtzman News Editor Research Director Tequia Burt John DiStefano East Coast Bureau Chief Website Director Christopher Hosford Jeff Buddle Copy Editor Internet Marketing Manager Richard K. Skews Megan A. Lee Research Associate Production Manager Tanya Meyer Nicole Dionne Intern Steve Won Group Circulation Director John LaMarca Contributors Marie Griffin, Mark J. Miller, Senior Audience Charlotte Woolard, Development Manager Nicole Chantharaj Matthew Schwartz THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Corporate Circulation/ Audience Development Director, Kathy Henry Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. Keep up on the ever-changing world of b-to-b publishing with our Media Business e-newsletter. It provides news briefs, feature stories and executive moves and changes in a quick, easy-to-read format. Go to BtoBonline.com/mybtob to register for this free bi-weekly e-newsletter. For advertisers who want to reach the senior-level publishing executives receiving our Media Business e-newsletters, contact David Bernstein at 212-210-0782 or dbernstein@crain.com. Standard Mail Included in Edition 1 mediabusinessonline.com | December 2010 | Media Business | 3 http://www.BtoBonline.com/mybtob http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - December 2010

Btob Media Business - December 2010
Contents
Changing of the Guard at Forbes Media
Is Custom Content the Future of Media?
Looking for a Vendor? Check Out Our Annual Guide
Frustrated Sales Guys Launch Media Company
Sales & Marketing
M&A
Development
Events
Production
People
Benchmarks

BtoB Media Business - December 2010