BtoB Media Business - December 2010 - (Page 32)

People On the Move Stach named publisher of ‘Business Insurance’ Crain Communications Inc. announced that Mark Stach has been named publisher and general manager, strategic business media, at Stach Business Insurance. Stach succeeds Martin J. Ross III as publisher. In August, Ross was named to the new position of VPmanaging director of events and business development. Stach was previously global COO-consulting at Hewitt Associates, which was acquired by Aon Corp. in October. He was an executive at Orbitz Worldwide from 2004 to 2007. Crain Communications also publishes BtoB. PROFILE PEOPLE Schulman guides investment in Dow Jones corporate markets Focusing on building Factiva brand offerings L Powers tapped as ‘Bloomberg Businessweek’ managing editor Bloomberg Businessweek announced that Kristin Powers has been named managing editor. Powers joins the publication from Miramax/Weinstein Books, where she was associate publisher. Powers will report to Editor Josh Tyrangiel. She will be on the magazine’s senior management team along with Deputy Editor Eric Pooley and Executive Editor Ellen Pollock. ‘Variety’ announces several editorial staff changes In the wake of the ouster of Leo Wolinsky as editor of Daily Variety, Reed Business Information’s Variety announced that Brian Cochrane and Cynthia Littleton will oversee news for Daily Variety in print and on the Web. They will share the title of deputy editor. Cochrane was assistant managing editor of Variety’s weekly edition. Littleton was deputy editor of Variety. Also promoted to deputy editors were Carole Horst and Peter Caranicas, who will take over Variety’s weekly edition in January. Schulman said, “but it’s also helping us ast January, the incoming president of expand with big global companies that Dow Jones & Co. tapped Scott D. are seeing their own growth coming from Schulman to head the Asia and other developing company’s corporate marmarkets.” Scott D. kets group. The move was His goal is not only to Schulman part of a larger Dow Jones attract new customers but Company: Dow restructuring that placed also to expand the use of Jones & Co. Schulman at the helm of the Dow Jones corporate prodLocation: New Factiva brand with a manucts within the workforces York Title: President-corporate date for growth. of existing customers. It’s a “I came into this role markets group strategy that has paid off, knowing that Factiva was Big move: Veteran Dow he said. Jones executive puts his exthe clear leader in its mar- perience to work for Factiva. “Clearly, late 2008 and ket and that there were a Core responsibilities: Drive 2009 were tough years for lot of opportunities to growth of a corporate portfo- the economy and the fibuild on that position,” lio designed to soothe infornancial markets, which is a said Schulman, a veteran mation overload and key customer group of Dow Jones executive who facilitate growth in a global ours,” Schulman said, previously served as presi- economy. “but we’re back on a dent of the company’s figrowth track, and we’ve nancial information group. “There’s an op- seen very good progress since the middle of portunity to expand the franchise and go 2010 and very strong growth in some of the into new directions, new geographies, new vertical markets. And we’re back on a nice growth areas.” growth path overall for the corporate inforHe’s had a busy year. Under his leader- mation business.” ship the company has invested in Factiva, Schulman plans to keep up the momendeveloping new search capabilities, expand- tum next year, though his focus will be deing coverage and evolving the product’s veloping existing offerings rather than new mobile interface. Schulman has also over- launches. seen the development of targeted Factiva “We are focused on taking our recent offerings, including a product for consul- strategies, like building these vertical busitants and a dashboard that helps procure- nesses and expanding content and the global ment managers track global news affecting reach of Factiva, and pushing those further,” their supply chains. Schulman said. “This [next]year will be about New vertical offerings have delivered building on things we’ve been doing recently growth as well, he said. The company has and making an investment in the underlying introduced products in the energy, public capabilities and technologies that drive the relations, and risk and compliance spaces. overall platform.” “We have put a stronger focus on those beSchulman also has a hand in other growth cause we see them with a lot of growth po- areas. The company has customized a vertential, and we continue to launch new sion of The Wall Street Journal Professional offerings,” he said. Edition for chief financial officers. He is Factiva has benefited from expanded reaching out to b-to-b publishers that could global content as well, strengthening cover- work with Factiva to expand their reach. age in strategic markets. “We are seeing “We’ve got a great position,” he said. growth in subscribers in [regional] markets,” “We want to keep raising the bar.” BY CHARLOTTE WOOLARD 32 | Media Business | December 2010 | mediabusinessonline.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - December 2010

Btob Media Business - December 2010
Contents
Changing of the Guard at Forbes Media
Is Custom Content the Future of Media?
Looking for a Vendor? Check Out Our Annual Guide
Frustrated Sales Guys Launch Media Company
Sales & Marketing
M&A
Development
Events
Production
People
Benchmarks

BtoB Media Business - December 2010