BtoB Media Business - December 2010 - (Page 35)

TECH SECTOR BENCHMARKS Computing Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 Publication IBM Systems DevProConnections Retail Info Systems News Managing Automation Mobile Enterprise CE Pro Circuit Cellar Desktop Engineering CRN Redmond Vertical Systems PC World Tech Decisions Animation Magazine SD Times Linux Journal Internet Retailer Business Solutions Macworld Game Developer Consumer Goods Tech. Redmond Channel Partners Better Software CIO System iNews Computerworld Information Management MSDN Magazine Windows ITPro eWeek Network World Visual Studio Magazine Software Test & Qual. Assur. IEEE Software Baseline CIO Insight 183.84 172.50 150.57 85.33 30.50 709.26 321.10 148.71 386.45 289.17 188.57 451.30 102.90 181.63 433.91 206.16 265.67 296.28 382.33 174.83 102.50 187.00 58.08 294.67 292.88 379.00 47.00 344.83 133.58 267.13 320.48 160.58 22.92 7.75 56.42 35.08 Ad pages YTD ’10 YTD ’09 99.94 136.58 124.73 73.83 27.33 643.19 291.72 135.71 360.43 298.00 196.33 475.34 108.43 191.63 457.99 221.78 287.86 321.13 418.13 195.73 115.50 218.17 68.50 353.77 363.96 494.45 63.83 485.21 194.68 389.41 469.58 244.50 35.83 12.42 143.67 97.00 Chg 83.95% 26.30 20.72 15.58 11.60 10.27 10.07 9.58 7.22 -2.96 Electronic Engineering Rank 1 2 3 4 5 6 7 8 9 10 11 -3.96 -5.06 -5.10 -5.22 -5.26 -7.04 -7.71 -7.74 -8.56 -10.68 -11.26 -14.29 -15.21 -16.71 -19.53 -23.35 28 -26.37 -28.93 -31.38 -31.40 -31.75 -34.32 -36.06 -37.60 -60.73 -63.84 Rank 1 2 3 4 5 6 7 8 Publication Urgent Commmunications OSP Magazine Public Safety Comm. Via Satellite Mission Critical Comm. Broadband Library Wireless Week Lightwave Semiconductor Intl. 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Publication High Frequency Elec. Microwave Journal Microwave Product Digest Electronic Design Electronic Products SMT Magazine Microwaves & RF Laser Focus World Power Electronics Tech. RTC Magazine Photonics Spectra EE Times COTS Journal IEEE Spectrum Embedded Systems Military & Aerospace Elec. Vacuum Tech. & Coating EDN ECN Chip Scale Review Medical Electronics Mfg. Vision Systems Design Test & Measuremnt Residential Systems Photonics Buyers Guide Wireless Design Solid State Technology Ad pages YTD ’10 YTD ’09 533.49 81.75 160.29 297.58 64.17 143.95 Chg 79.28% 27.38 11.35 10.25 9.43 5.05 4.87 4.03 3.65 3.57 2.37 2.16 -0.68 -2.97 -4.30 -4.54 -5.64 -5.91 -7.01 1,336.59 1,212.28 188.66 553.75 662.76 637.66 419.76 484.82 434.90 811.66 309.21 521.19 182.80 216.98 386.38 135.66 171.49 340.76 210.18 213.63 73.98 134.27 28.00 81.08 83.08 61.25 172.40 527.11 632.00 612.95 404.99 468.14 424.83 794.47 311.34 537.13 191.01 227.31 409.46 144.18 184.41 412.22 -17.33 266.63 -21.17 274.30 -22.12 97.36 -24.00 216.57 -38.00 52.66 -46.85 164.94 -50.85 176.11 -52.82 188.70 -67.55 Telecommunications 247.18 232.28 253.59 268.22 414.14 143.25 55.83 70.03 Ad pages YTD ’10 YTD ’09 236.08 229.52 256.78 277.01 Chg 4.70% 1.20 -1.24 -3.17 465.90 -11.11 166.38 -13.90 81.33 -31.35 126.32 -44.56 Source: Powered by data from IMS-The Auditor, Toronto, October 2010 mediabusinessonline.com | December 2010 | Media Business | 35 http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - December 2010

Btob Media Business - December 2010
Contents
Changing of the Guard at Forbes Media
Is Custom Content the Future of Media?
Looking for a Vendor? Check Out Our Annual Guide
Frustrated Sales Guys Launch Media Company
Sales & Marketing
M&A
Development
Events
Production
People
Benchmarks

BtoB Media Business - December 2010

BtoB Media Business - December 2010 - Btob Media Business - December 2010 (Page Cover1)
BtoB Media Business - December 2010 - Btob Media Business - December 2010 (Page 2)
BtoB Media Business - December 2010 - Contents (Page 3)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 4)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 5)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 6)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 7)
BtoB Media Business - December 2010 - Is Custom Content the Future of Media? (Page 8)
BtoB Media Business - December 2010 - Is Custom Content the Future of Media? (Page 9)
BtoB Media Business - December 2010 - Is Custom Content the Future of Media? (Page 10)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 11)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 12)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 13)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 14)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 15)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 16)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 17)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 18)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 19)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 20)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 21)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 22)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 23)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 24)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 25)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 26)
BtoB Media Business - December 2010 - Sales & Marketing (Page 27)
BtoB Media Business - December 2010 - M&A (Page 28)
BtoB Media Business - December 2010 - Development (Page 29)
BtoB Media Business - December 2010 - Events (Page 30)
BtoB Media Business - December 2010 - Production (Page 31)
BtoB Media Business - December 2010 - People (Page 32)
BtoB Media Business - December 2010 - People (Page 33)
BtoB Media Business - December 2010 - Benchmarks (Page 34)
BtoB Media Business - December 2010 - Benchmarks (Page 35)
BtoB Media Business - December 2010 - Benchmarks (Page 36)
BtoB Media Business - December 2010 - Benchmarks (Page 37)
BtoB Media Business - December 2010 - Frustrated Sales Guys Launch Media Company (Page 38)
BtoB Media Business - December 2010 - Frustrated Sales Guys Launch Media Company (Page 39)
BtoB Media Business - December 2010 - Frustrated Sales Guys Launch Media Company (Page Cover4)
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