BtoB Media Business - December 2010 - (Page 36)

Benchmarks BENCHMARKS PUBLISHING MARKETS October 2010 Ad pages No. of magazines 25 50 29 41 29 30 35 34 32 40 24 19 15 13 17 24 27 14 27 20 17 17 18 16 15 16 11 12 12 21 15 13 16 13 12 16 12 10 13 14 9 10 10 11 9 9 9 10 9 10 10 9 11 Ad revenue (in millions of $) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 Market Motor Trucks & Accessories Engineering & Construction Electronic Engineering Financial Automotive Radio, TV & Video Travel, Business Conventions & Meetings Pharmaceutics & Pharmacology Advertising & Marketing Computers Dental Metal, Metalworking & Machinery AC/Heating/Plumbing/Refrigeration Multispecialty & Primary Care Food—Processing & Distribution Building Aviation & Aerospace Grocery Banking Insurance Architecture Landscape, Garden Supplies Science, Research & Development Petroleum & Oil Water Supply & Sewage Disposal Business Beauty & Hairdressing Security Motion, Talk, Sound, Commercial Pictures Educational Restaurants & Food Service Product Design Engineering Healthcare Business Management Military/Naval Ophthalmology School Administration Legal Transportation, Logistics & Distribution Electrical Government (Local, State & Federal) Police, Law Enforcement & Penology Hotels, Motels, Clubs & Resorts Chemical & Chemical Process Industries Printing & Printing Processes Veterinary Biotechnology Physical, Occupational & Other Therapy Human Resources Sales Management Pediatric Medicine Building Management & Real Estate Telecommunications Technology Nursing YTD ’10 14,310 13,697 9,648 9,524 9,518 9,324 9,057 8,867 8,649 8,622 7,629 7,081 6,758 6,711 6,687 6,501 6,318 6,223 6,181 5,942 5,795 5,390 5,387 5,217 5,196 5,096 5,001 4,950 4,584 4,423 4,057 3,945 3,889 3,622 3,486 3,320 3,048 3,009 2,973 2,907 2,876 2,848 2,825 2,776 2,516 2,272 2,260 2,197 2,159 2,153 1,952 1,738 1,222 YTD ’09 12,382 15,684 9,746 8,911 9,768 10,397 10,855 9,556 9,094 9,743 7,162 7,281 5,852 6,039 6,510 6,767 6,210 5,742 6,295 6,198 5,579 5,482 5,575 5,166 5,162 5,034 5,334 4,944 4,725 4,515 4,911 4,078 4,073 3,531 3,736 3,328 3,383 2,595 3,140 3,211 2,978 2,848 2,798 3,540 2,369 2,602 1,617 2,410 2,862 1,548 1,982 1,967 1,489 Chg 16% -13 -1 7 -3 -10 -17 -7 -5 -12 7 -3 15 11 3 -4 2 8 -2 -4 4 -2 -3 1 1 1 -6 0 -3 -2 -17 -3 -5 3 -7 0 -10 16 -5 -9 -3 0 1 -22 6 -13 40 -9 -25 39 -1 -12 -18 YTD ’10 $113.00 90.30 129.00 174.00 103.00 117.00 135.00 96.60 104.00 249.00 103.00 46.60 74.80 102.00 50.50 87.50 86.70 97.30 46.60 56.70 60.90 44.00 60.10 58.90 36.50 277.00 41.90 37.90 58.70 43.10 62.90 50.40 43.40 41.70 19.60 37.80 41.70 27.00 37.20 58.50 15.30 34.30 36.80 28.00 26.70 24.80 10.20 31.50 17.40 13.70 26.90 13.70 13.20 YTD ’09 $100.00 100.00 130.00 157.00 106.00 133.00 171.00 101.00 100.00 304.00 95.80 46.60 63.00 90.70 47.50 94.60 84.60 91.00 49.30 58.40 60.90 45.50 63.40 57.50 35.80 266.00 52.20 37.40 47.50 44.20 79.40 52.50 43.80 39.60 21.10 36.10 44.20 25.30 37.70 64.30 16.70 36.10 37.40 39.80 24.50 26.50 7.60 34.60 21.10 9.20 28.00 14.40 20.20 Chg 13% -10 0 11 -2 -12 -21 -5 4 -18 8 0 19 13 7 -8 2 7 -5 -3 0 -3 -5 3 2 4 -20 1 24 -3 -21 -4 -1 5 -7 5 -6 6 -1 -9 -8 -5 -1 -30 9 -6 34 -9 -18 48 -4 -5 -34 Source: Inquiry Management Systems (IMS)—Magazine Health Watch, October 2010 Note: All data presented in the table above include revenue d 36 | Media Business | December 2010 | mediabusinessonline.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - December 2010

Btob Media Business - December 2010
Contents
Changing of the Guard at Forbes Media
Is Custom Content the Future of Media?
Looking for a Vendor? Check Out Our Annual Guide
Frustrated Sales Guys Launch Media Company
Sales & Marketing
M&A
Development
Events
Production
People
Benchmarks

BtoB Media Business - December 2010