BtoB Media Business - December 2010 - (Page 36)

Benchmarks BENCHMARKS PUBLISHING MARKETS October 2010 Ad pages No. of magazines 25 50 29 41 29 30 35 34 32 40 24 19 15 13 17 24 27 14 27 20 17 17 18 16 15 16 11 12 12 21 15 13 16 13 12 16 12 10 13 14 9 10 10 11 9 9 9 10 9 10 10 9 11 Ad revenue (in millions of $) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 Market Motor Trucks & Accessories Engineering & Construction Electronic Engineering Financial Automotive Radio, TV & Video Travel, Business Conventions & Meetings Pharmaceutics & Pharmacology Advertising & Marketing Computers Dental Metal, Metalworking & Machinery AC/Heating/Plumbing/Refrigeration Multispecialty & Primary Care Food—Processing & Distribution Building Aviation & Aerospace Grocery Banking Insurance Architecture Landscape, Garden Supplies Science, Research & Development Petroleum & Oil Water Supply & Sewage Disposal Business Beauty & Hairdressing Security Motion, Talk, Sound, Commercial Pictures Educational Restaurants & Food Service Product Design Engineering Healthcare Business Management Military/Naval Ophthalmology School Administration Legal Transportation, Logistics & Distribution Electrical Government (Local, State & Federal) Police, Law Enforcement & Penology Hotels, Motels, Clubs & Resorts Chemical & Chemical Process Industries Printing & Printing Processes Veterinary Biotechnology Physical, Occupational & Other Therapy Human Resources Sales Management Pediatric Medicine Building Management & Real Estate Telecommunications Technology Nursing YTD ’10 14,310 13,697 9,648 9,524 9,518 9,324 9,057 8,867 8,649 8,622 7,629 7,081 6,758 6,711 6,687 6,501 6,318 6,223 6,181 5,942 5,795 5,390 5,387 5,217 5,196 5,096 5,001 4,950 4,584 4,423 4,057 3,945 3,889 3,622 3,486 3,320 3,048 3,009 2,973 2,907 2,876 2,848 2,825 2,776 2,516 2,272 2,260 2,197 2,159 2,153 1,952 1,738 1,222 YTD ’09 12,382 15,684 9,746 8,911 9,768 10,397 10,855 9,556 9,094 9,743 7,162 7,281 5,852 6,039 6,510 6,767 6,210 5,742 6,295 6,198 5,579 5,482 5,575 5,166 5,162 5,034 5,334 4,944 4,725 4,515 4,911 4,078 4,073 3,531 3,736 3,328 3,383 2,595 3,140 3,211 2,978 2,848 2,798 3,540 2,369 2,602 1,617 2,410 2,862 1,548 1,982 1,967 1,489 Chg 16% -13 -1 7 -3 -10 -17 -7 -5 -12 7 -3 15 11 3 -4 2 8 -2 -4 4 -2 -3 1 1 1 -6 0 -3 -2 -17 -3 -5 3 -7 0 -10 16 -5 -9 -3 0 1 -22 6 -13 40 -9 -25 39 -1 -12 -18 YTD ’10 $113.00 90.30 129.00 174.00 103.00 117.00 135.00 96.60 104.00 249.00 103.00 46.60 74.80 102.00 50.50 87.50 86.70 97.30 46.60 56.70 60.90 44.00 60.10 58.90 36.50 277.00 41.90 37.90 58.70 43.10 62.90 50.40 43.40 41.70 19.60 37.80 41.70 27.00 37.20 58.50 15.30 34.30 36.80 28.00 26.70 24.80 10.20 31.50 17.40 13.70 26.90 13.70 13.20 YTD ’09 $100.00 100.00 130.00 157.00 106.00 133.00 171.00 101.00 100.00 304.00 95.80 46.60 63.00 90.70 47.50 94.60 84.60 91.00 49.30 58.40 60.90 45.50 63.40 57.50 35.80 266.00 52.20 37.40 47.50 44.20 79.40 52.50 43.80 39.60 21.10 36.10 44.20 25.30 37.70 64.30 16.70 36.10 37.40 39.80 24.50 26.50 7.60 34.60 21.10 9.20 28.00 14.40 20.20 Chg 13% -10 0 11 -2 -12 -21 -5 4 -18 8 0 19 13 7 -8 2 7 -5 -3 0 -3 -5 3 2 4 -20 1 24 -3 -21 -4 -1 5 -7 5 -6 6 -1 -9 -8 -5 -1 -30 9 -6 34 -9 -18 48 -4 -5 -34 Source: Inquiry Management Systems (IMS)—Magazine Health Watch, October 2010 Note: All data presented in the table above include revenue d 36 | Media Business | December 2010 | mediabusinessonline.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - December 2010

Btob Media Business - December 2010
Contents
Changing of the Guard at Forbes Media
Is Custom Content the Future of Media?
Looking for a Vendor? Check Out Our Annual Guide
Frustrated Sales Guys Launch Media Company
Sales & Marketing
M&A
Development
Events
Production
People
Benchmarks

BtoB Media Business - December 2010

BtoB Media Business - December 2010 - Btob Media Business - December 2010 (Page Cover1)
BtoB Media Business - December 2010 - Btob Media Business - December 2010 (Page 2)
BtoB Media Business - December 2010 - Contents (Page 3)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 4)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 5)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 6)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 7)
BtoB Media Business - December 2010 - Is Custom Content the Future of Media? (Page 8)
BtoB Media Business - December 2010 - Is Custom Content the Future of Media? (Page 9)
BtoB Media Business - December 2010 - Is Custom Content the Future of Media? (Page 10)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 11)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 12)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 13)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 14)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 15)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 16)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 17)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 18)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 19)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 20)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 21)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 22)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 23)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 24)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 25)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 26)
BtoB Media Business - December 2010 - Sales & Marketing (Page 27)
BtoB Media Business - December 2010 - M&A (Page 28)
BtoB Media Business - December 2010 - Development (Page 29)
BtoB Media Business - December 2010 - Events (Page 30)
BtoB Media Business - December 2010 - Production (Page 31)
BtoB Media Business - December 2010 - People (Page 32)
BtoB Media Business - December 2010 - People (Page 33)
BtoB Media Business - December 2010 - Benchmarks (Page 34)
BtoB Media Business - December 2010 - Benchmarks (Page 35)
BtoB Media Business - December 2010 - Benchmarks (Page 36)
BtoB Media Business - December 2010 - Benchmarks (Page 37)
BtoB Media Business - December 2010 - Frustrated Sales Guys Launch Media Company (Page 38)
BtoB Media Business - December 2010 - Frustrated Sales Guys Launch Media Company (Page 39)
BtoB Media Business - December 2010 - Frustrated Sales Guys Launch Media Company (Page Cover4)
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