BtoB Media Business - December 2010 - (Page 37)

BENCHMARKS Total number of advertisers Total number of ad insertions Average number of advertisers per issue YTD ’10 53.00 31.34 36.00 22.30 32.15 24.53 31.78 30.47 24.64 21.23 33.46 40.00 37.34 31.07 39.80 34.21 19.86 37.94 15.11 22.34 47.50 39.63 28.96 31.05 36.85 20.97 53.20 43.80 27.45 21.47 33.53 32.33 22.48 16.61 25.63 25.74 22.58 37.61 28.59 19.51 37.36 32.37 16.33 28.62 25.94 30.71 27.90 23.13 28.04 21.75 24.72 24.49 14.55 YTD ’09 45.35 31.18 33.60 19.76 31.81 24.29 33.29 32.17 24.18 21.99 31.41 39.57 32.15 27.08 38.52 32.53 20.43 37.52 15.06 22.87 42.91 38.34 28.88 30.56 36.61 20.21 54.43 42.99 27.47 21.50 31.68 31.61 22.63 16.05 27.27 25.40 24.34 29.83 29.62 19.95 38.67 28.77 15.72 32.19 24.94 32.12 23.10 23.63 34.91 15.48 24.47 24.90 16.92 Chg 17% 1 7 13 1 1 -5 -5 2 -3 7 1 16 15 3 5 -3 1 0 -2 11 3 0 2 1 4 -2 2 0 0 6 2 -1 4 -6 1 -7 26 -3 -2 -3 13 4 -11 4 -4 21 -2 -20 40 1 -2 -14 Average number of insertions per advertiser YTD ’10 8.60 2.98 4.64 4.91 3.65 4.97 3.32 4.50 2.80 4.51 6.42 2.64 5.12 6.14 4.35 3.46 3.62 3.50 5.99 5.45 2.84 3.18 2.39 3.04 2.87 2.57 6.29 5.42 2.31 2.29 4.11 2.95 2.57 4.22 7.51 3.04 3.20 3.78 3.69 3.91 3.36 3.26 2.26 3.46 5.14 4.08 1.67 3.95 2.77 6.35 2.54 2.53 2.42 YTD ’09 7.23 2.84 4.38 4.36 3.43 5.05 3.25 4.66 2.91 4.71 5.71 2.59 4.50 4.97 4.12 3.12 3.48 3.18 5.73 4.92 2.75 3.30 2.32 2.86 2.88 2.39 6.49 5.44 2.34 2.20 4.41 2.98 2.28 4.37 7.29 3.03 3.06 3.41 3.88 3.67 3.27 2.80 2.30 3.87 4.68 4.41 2.51 3.95 3.51 4.24 2.54 2.61 2.48 Chg 19% 5 6 13 6 -2 2 -3 -4 -4 12 2 14 24 6 11 4 10 4 11 3 -4 3 6 0 8 -3 0 -1 4 -7 -1 13 -3 3 0 5 11 -5 7 3 16 -2 -11 10 -8 -33 0 -21 50 0 -3 -2 YTD ’10 1,663 4,582 2,078 1,939 2,604 1,873 2,727 1,969 3,081 1,908 1,188 2,678 1,320 1,092 1,535 1,877 1,742 1,776 1,031 1,089 2,038 1,695 2,252 1,713 1,805 1,977 795 912 1,984 1,927 987 1,335 1,508 858 464 1,089 950 795 804 742 855 874 1,248 802 489 557 1,347 555 778 339 767 686 504 YTD ’09 1,711 5,513 2,223 2,043 2,845 2,057 3,339 2,049 3,125 2,067 1,253 2,803 1,299 1,214 1,580 2,167 1,781 1,803 1,097 1,258 2,025 1,659 2,403 1,802 1,792 2,102 821 908 2,018 2,044 1,113 1,368 1,783 808 512 1,096 1,103 760 808 874 910 1,014 1,214 915 506 589 643 609 815 365 779 754 599 Chg -3% -17 -7 -5 -8 -9 -18 -4 -1 -8 -5 -4 2 -10 -3 -13 -2 -1 -6 -13 1 2 -6 -5 1 -6 -3 0 -2 -6 -11 -2 -15 6 -9 -1 -14 5 0 -15 -6 -14 3 -12 -3 -5 109 -9 -5 -7 -2 -9 -16 YTD ’10 18,367 25,474 14,591 13,703 17,788 13,401 10,345 9,160 13,476 10,263 10,828 14,267 9,674 6,808 10,114 9,689 10,492 8,998 11,775 8,148 12,014 11,222 9,391 8,091 13,268 7,313 6,348 7,145 7,401 6,675 5,630 7,682 5,898 4,559 4,285 4,889 4,523 3,213 4,290 3,376 5,226 4,516 6,613 6,865 4,561 2,321 6,486 2,964 2,885 2,013 2,811 3,497 1,786 YTD ’09 17,409 28,642 15,168 14,021 19,109 14,951 13,312 10,362 15,188 11,724 10,578 15,099 9,108 7,182 10,246 11,290 10,611 8,635 12,453 9,004 11,428 11,514 10,172 8,409 13,552 7,970 6,561 7,162 7,526 6,766 6,992 8,470 6,157 4,372 4,718 4,983 5,196 2,923 4,712 3,805 5,619 5,039 6,619 8,375 4,412 2,727 3,090 3,486 3,232 1,853 2,863 3,923 2,259 Chg 6% -11 -4 -2 -7 -10 -22 -12 -11 -12 2 -6 6 -5 -1 -14 -1 4 -5 -10 5 -3 -8 -4 -2 -8 -3 0 -2 -1 -19 -9 -4 4 -9 -2 -13 10 -9 -11 -7 -10 0 -18 3 -15 110 -15 -11 9 -2 -11 -21 data based on 2010 rates, if available. Only markets with nine or more titles are included. mediabusinessonline.com | December 2010 | Media Business | 37 http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - December 2010

Btob Media Business - December 2010
Contents
Changing of the Guard at Forbes Media
Is Custom Content the Future of Media?
Looking for a Vendor? Check Out Our Annual Guide
Frustrated Sales Guys Launch Media Company
Sales & Marketing
M&A
Development
Events
Production
People
Benchmarks

BtoB Media Business - December 2010

BtoB Media Business - December 2010 - Btob Media Business - December 2010 (Page Cover1)
BtoB Media Business - December 2010 - Btob Media Business - December 2010 (Page 2)
BtoB Media Business - December 2010 - Contents (Page 3)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 4)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 5)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 6)
BtoB Media Business - December 2010 - Changing of the Guard at Forbes Media (Page 7)
BtoB Media Business - December 2010 - Is Custom Content the Future of Media? (Page 8)
BtoB Media Business - December 2010 - Is Custom Content the Future of Media? (Page 9)
BtoB Media Business - December 2010 - Is Custom Content the Future of Media? (Page 10)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 11)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 12)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 13)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 14)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 15)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 16)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 17)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 18)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 19)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 20)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 21)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 22)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 23)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 24)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 25)
BtoB Media Business - December 2010 - Looking for a Vendor? Check Out Our Annual Guide (Page 26)
BtoB Media Business - December 2010 - Sales & Marketing (Page 27)
BtoB Media Business - December 2010 - M&A (Page 28)
BtoB Media Business - December 2010 - Development (Page 29)
BtoB Media Business - December 2010 - Events (Page 30)
BtoB Media Business - December 2010 - Production (Page 31)
BtoB Media Business - December 2010 - People (Page 32)
BtoB Media Business - December 2010 - People (Page 33)
BtoB Media Business - December 2010 - Benchmarks (Page 34)
BtoB Media Business - December 2010 - Benchmarks (Page 35)
BtoB Media Business - December 2010 - Benchmarks (Page 36)
BtoB Media Business - December 2010 - Benchmarks (Page 37)
BtoB Media Business - December 2010 - Frustrated Sales Guys Launch Media Company (Page 38)
BtoB Media Business - December 2010 - Frustrated Sales Guys Launch Media Company (Page 39)
BtoB Media Business - December 2010 - Frustrated Sales Guys Launch Media Company (Page Cover4)
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