Plastics News Daily Report - May 8, 2018 - 76
76 ‹ PLASTICS NEWS DAILY REPORT ‹ May 8, 2018
NPE2018 Q&A
Photo courtesy Torsten Kruse
Torsten Kruse
KRUSE TRAINING INC., OWNER
By Don Loepp
Plastics News Editor
T
orsten Kruse is known for
his injection molding simulation company, Kruse Analysis Inc. of Naples, Fla. But at this
year's NPE, he also has a new focus: Kruse Training Inc.
"My business has always been
through word-of-mouth, which
says a lot for the loyalty of my
customer base," he said. "But this
year I wanted to take it step further by exhibiting at the show to
spread the word about our new
initiative.
"Training is an important tool
for our industry, and I truly believe we have a unique product
that can benefit many companies
and individuals. NPE is the ideal
venue for getting it out to as many
people as possible," he said.
Kruse is a graduate of the
Plastic Technology Institute in
Braunschweig, Germany. Before
starting his own companies, he
had a 10-year career at Arburg
Inc., working on various molding
applications and developing and
delivering training programs.
Q: How many NPEs and Antecs
have you been to?
Kruse: My first NPE was in 1994
when I was working for Arburg as
the application manager of North
America. I have been involved
with NPE either as an exhibitor or
attendee every year since! I have
also not missed an Antec since
1994.
Q: Any memories of your first
NPE?
Kruse: My first NPE experience
is memorable for me in several
ways. First, it was the first time I
got an inkling of the scale of this
industry. Second, I was a main
platform speaker - sharing a presentation called "The Advantage
of Small Molding Machines and
Small Cavitation Tools" - which
was my first experience presenting before a large audience. This
tremendous learning experience
lead to the first seed sown in
mind for what would eventually
become my own business, Kruse
Analysis. The first NPE inspired
me to want to accomplish more in
this industry!
Q: What's your main aim in
coming to this year's show?
Kruse: Our main objective for
this year's show is to launch and
Known for his injection molding simulation company, Kruse Analysis
Inc., Torsten Kruse is focusing his efforts at NPE2018 on Kruse
Training Inc.
share our new online training
program, Kruse Training. We will
also be focusing on the simulation
business with Kruse Analysis and
continuing to promote our partnership with Moldex3D. We will
be running informational slide
shows and doing live demonstrations throughout the day in our
booth and also at the Moldex3D
booth.
Q: You're introducing "circle
of knowledge" at this year's NPE,
a training program for injection
molders. What is circle of knowledge?
Kruse: Simply put, the "circle of
knowledge" is a way for a part designer, mold designer and process
engineer to better understand the
work of others. If each member of
the team understands what the
others are doing, the team can
make effective design decisions.
We are not suggesting that part
designers become molding experts or molders become design
experts, but having a team that
understands each other's expertise even a little better will result
in improved overall workflow and
productivity.
I will give you a scenario where
the "circle of knowledge" would
be applicable: Say a part was designed, the mold was built, and
then when the molder begins to
work the process, it can only be
optimized in a narrow window,
which is too small - a common
occurrence. Then the part and
mold need to be reworked. This is
obviously not efficient or cost-effective and could be avoided by
each team member understanding the other team members challenges.
Kruse Training uses 3D simulations to show cause and effect behaviors on part, mold design and
the molding process. Our lessons
encompass the entire molding
process, not just a specific subject focused only on part design
or mold making or processing.
The idea for the "circle of
knowledge" came to me because
for years I have been using simulation technology at Kruse Analysis
to show part and mold designer
"cause and effect." I recommend
changes to optimize part and
mold design, so the molder has a
robust and wide process window
to mold a quality part. I have firsthand experience in how collaboration and interaction between
these three "stand-alone" areas
create a more successful outcome.
We did a prelaunch show at
MD&M in Anaheim earlier this
year. This was a great opportunity for us to introduce our program to a smaller audience for
feedback and reactions. We were
thrilled with the response that we
received and are now confident
See Kruse, Page 78
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