Plastics News - Show Daily - October 20, 2022 - 18

18 * Plastics News, October 20, 2022
SHOW DAILY
Juliane Hehl from
Arburg, at K 2022.
Plastics News photo by
Caroline Seidel
chine and plant construction industry
already showcased a lot of
technology at K 2019, presenting
itself as an enabler for sustainability
and making it clear that we are
not the problem; we are part of the
solution. In recent years, we have
worked hard to highlight technological
opportunities and the resulting
business models for a functioning
circular economy and to
get them off the ground. " R-Cycle "
is a good example of this.
The aim is to develop a traceability
standard for plastic packaging
that records all information
relevant to recycling from the production
process in the form of a
digital product passport, thereby
enabling separation by type at the
end of the product life cycle. Arburg
has been involved here as the
exclusive machine construction
partner from the very beginning.
Q: What signifi cance does digitalization
have for Arburg as one
of its topics for K?
Hehl: At K 2022, Arburg will illustrate
how highly networked,
digitalized manufacturing helps
conserve resources and increase
production effi ciency, and how a
Arburg's Juliana Hehl: Machine
builders deliver solutions
By Catherine Kavanaugh
Plastics News Staff
Arburg GmbH + Co KG is supersizing
its K 2022 presence with 12
machine exhibits at its booth, not
to mention the circular economy
forum. The company, which generated
sales of €700 million in 2021 -
close to levels reached before the
pandemic - will have a wide array
of machinery and a large team at
the show to try to seal more deals.
" The world's leading trade
show attracts visitors from many
different countries, and we will
have contact persons from the
relevant subsidiaries and trading
partners on hand for them, " said
Juliane Hehl, Arburg managing
partner responsible for marketing
and business development.
Arburg will be showing off a recyclate
package available for all
Allrounder injection molding machines
- even as a retrofi t - as
well as a new controller and digital
marking technologies to identify,
separate and recycle plastic.
The company's motto, " There
is only a Plan A, " encompasses K
show themes of climate protection,
digitalization and the circular economy,
Hehl said, while also showing
Arburg has a plan that addresses
sustainability and effi ciency issues
with cutting-edge technology.
Hehl spoke with Plastics News
via email about Arburg's plans for
K 2022.
Q: How will Arburg's booth
and trade show presence compare
to past K shows?
Hehl: Our presence at K 2022
will be signifi cantly larger than at
previous K shows. Our presentation
area has increased by a total
of more than 800 to around 2,300
square meters. The two-story Arburg
booth, A13 in Hall 13, where
we will be presenting twelve machine
exhibits with innovative
applications, covers around 1,900
square meters.
Then, there is the arburgGREENworld
pavilion in the
VDMA Circular Economy Forum
on the open-air site between Halls
10 and 16, covering some 400
square meters. This is where we
will be shedding light on the many
facets of sustainability in a very
unusual way. The booth's young
team, featuring a lot of trainees,
will " rock " the pavilion with a
few surprises. There will also be
a number of fascinating keynotes.
It's diffi cult to single out individual
exhibits or applications as
highlights. Instead, I'd say that
our trade show appearance as
a whole, with its " There is only
a Plan A " headline, is the actual
highlight. " Plan A " conveys that
we, as a machine manufacturer,
are making our contribution with
regard to the important global
issues surrounding resource conservation,
the circular economy
and carbon reduction and will be
demonstrating a wide variety of
solutions at K 2022.
Q: Do Arburg employees have
a lot of meetings scheduled compared
to the previous K and other
trade shows?
Hehl: In the present situation,
it's diffi cult to answer questions
about visitor numbers, nor is the
success of K 2022 solely dependent
on this, in my view. First
and foremost, it's important that
the world's leading trade fair can
take place at all, and that it does
so as an in-person event. Regardless
of how many visitors make an
appointment in advance or drop
by on a whim, I am sure that our
booth will again be very well frequented,
as it has been at previous
events. And as with all our trade
show appearances, the quality of
the visitors is ultimately more important
to us than the quantity.
Q: Fakuma 2021 was a success
in terms of everyone adapting to
COVID protocols and it marked a
return to major in-person plastics
trade shows. What will make K
2022 a successful event for Arburg?
Hehl: As I've already said, it is
important that K 2022 is held as
an in-person event because the
world's leading trade show traditionally
indicates the direction
in which the plastics industry is
heading. And this is something you
have to experience live and in color.
Maintaining personal contacts
is just as important. While the past
two and a half years have shown
that digitalization makes many
things possible and may also make
some things more effi cient, it can
in no way replace in-person events
and face-to-face gatherings. Our
Technology Days, which we successfully
held in June this year, are
a great example of this.
After producing step stools
during machine demonstrations
at recent shows, Arburg will produce
tool boxes with overmolded
3D fi lms and hot-stamped lettering
at K 2022 on a hybrid Allrounder
1120 H with 6,500 kN clamping
force and size 7000 injection unit.
Q: What do you want potential
customers to know about these
capabilities and technologies?
Hehl: This application demonstrates
what we are capable of in
more ways than one. The exhibit
and application offer impressive
machine technology, automation,
process technology, digitalization
and sustainability - and at the
same time we have a stylish and
practical giveaway for visitors in
the form of our Arburg tool case.
Q: Arburg business communications
repeat the message that
" There is only a Plan A. " What
does this mean to you?
Hehl: Our " There is only a Plan
A " headline covers the key themes
of K 2022 - climate protection,
digitalization and the circular
economy - and demonstrates
that we have " Plan A " when it
comes to the perfect combination
of sustainability, effi ciency and
cutting-edge technology. This includes
the reliable processing of
recyclates, for example, as well
circular economy can be implemented
thanks to digitalization.
The solutions showcased will include
digital features and tools
to conserve resources
and marking technolARBURG
GMBH
+ CO KG
as digital assistants
and features for increasing
production
effi ciency and implementing
a functioning circular
economy.
Hall 13, Booth
A13-1-B13
ogies to identify, separate
and recycle plastic.
Q:
What about digital
machine features?
Where are we headed
with these advances?
Hehl: Digital machine
Q: The phrase reminds me of
the title of the 2019 book, There
Is No Planet B: A Handbook
for the Make or Break Years
by Mike Berners-Lee, which has
since become a sustainability
slogan. What is Arburg's Plan A?
Hehl: Yes, that's right. " There is
only a Plan A " emphasizes, in reference
to " There is no Planet B "
- the slogan of the sustainability
movement - that when it comes
to sustainability, there can only be
a " Plan A " and no " Plan B. " Because
we only have one world, and we all
have to take responsibility for it.
With " Plan A, " we want to show
visitors to K 2022 that we have
understood
these connections,
are tackling the issue strategically
and operationally and are making
our contribution as a machine
manufacturer.
Q: What does the latest technology
offer for injection molding
with recyclates?
Hehl: We have the recyclate
package, which is available for all
Allrounder injection molding machines
and can also be retrofi tted.
It combines modifi ed plasticizing
with software features to reliably
process recyclates of all types
that vary more in material quality
and shape due to their nature.
The new aXw Control RecyclatePilot
for the Gestica controller,
which we will be presenting
for the fi rst time at K 2022, goes
one step further and ensures a
stable shot weight by means of
adaptive process control.
Q: The circular economy remains
in focus alongside digitalization
and climate change. What
kind of progress have you seen
regarding the circular economy
since 2019?
Hehl: The German-speaking mafeatures
play a very important role
in sustainable plastic part production.
Assistance functions help to
speed up the start of production,
for example, which not only saves
time but also resources such as
energy and materials. During production,
they ensure consistently
high quality and hence minimize
waste. In this context, the 100 percent
traceability of the products
is also important. At K 2022, we
will be using our exhibits and the
Digital Center stations to give an
impressive demonstration of just
what digital products and services
can achieve.
Q: And what about climate
change? What is the role of machine
manufacturers?
Hehl: The issues of sustainability,
resource conservation
and livelihoods are increasingly
on people's minds, particularly
in connection with plastics. One
of the most important questions
is how we can sustainably unite
ecology, economy and social interaction
now and in the future. Arburg
has been dealing with these
issues for a very long time - and
not only in relation to its own production
operations, but also with
regard to its own products.
As a machine manufacturer, we
are responsible for consuming as
few resources as possible when
manufacturing our machines. But
we must also ensure that customers
can use Arburg machines to
implement processes that save on
resources and offer solutions for
the circular economy. The complex
problem is that you always have to
look at the entire value chain, because
at the end of the day, the aim
is to sustainably reduce our carbon
footprint in the plastics processing
industry and to enable plastic, a
valuable material, to be fed back
into the material cycle.

Plastics News - Show Daily - October 20, 2022

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