Plastics News - Show Daily - October 20, 2023 - 13

FAKUMA SHOW DAILY
Plastics News, October 20, 2023 * 13
Fakuma's
Start Up Area
a showcase for
new, smaller fi rms
An area between Halls A and B features more than a dozen fi rms with displays smaller than
what's typically found on the show fl oor, but at a lower cost as well.
By Jim Johnson
Plastics News Staff
There's a hallway that stretches
across the courtyard at Messe
Friedrichshafen where dreamers
are dreaming, where the entrepreneurial
spirit is high even when
funds might be low.
It's the kind of place that's perfect
for a company like Green B2B
Trading GmbH of Linz, Austria,
and Armin Dobler, its key account
manager.
Dobler was busy attending to
his company's display space in
the Start Up Area, a hallway that
connects Halls A and B, where
more than a dozen businesses
are looking to gain some attention
and do some business during Fakuma
this year.
" We are a new company. We have
money, but we have not too much
to spend. For us, it's a good way to
stay here, " Dobler said during the
fi rst hour of the show Oct. 17.
Green B2B Trading could not
afford to be at Fakuma at a typical
booth, but the creation of the
Start Up Area, with lower costs to
exhibit, allowed the fi rm to take
part in the show.
At just two years old, this is the
fi rst trade show for Green B2B,
which connects producers of biopolymers
with end users.
" For us, it's a good place where
we can get in contact with not only
Austrian companies, but also international
companies, " Dobler said.
A few booths down, Benedikt
Brenken, director of R-Cycle, was
with
Heino
Claussen-Markefka,
managing director, as people started
fi ltering into the show fl oor.
His company provides a platform
that the company calls a
digital product passport that aggregates
a wide variety of data
about plastic products that then
can be used by potential customers
to make informed purchasing
decisions. This could include, for
example, details about a particular
resin or manufacturing process
used to create a certain type
of packaging.
The R-Cycle platform uses a
variety of ways to access data,
including, but not limited to, QR
codes, RFID and digital watermarks,
and it can detail every process
step and provide easy aggregation
of data.
" This technology is agnostic to
work with different marking technologies, "
Brenken said.
He expects just the name of the
location - the Start Up Area -
will attract attention from those
looking for the latest technologies
and approaches.
" People are coming to the Start
Up Area to see new things, innovative
solutions, " Brenken said.
" One spot that everybody could
point to.
" This offer of the Start Up Area
is a good idea for the show, " he
added. " It's a good spot to be. "
For PE Schall GmbH & Co. KG,
owner of Fakuma, the Start Up
Area has become a proven approach
used at other trade shows
the company has organized.
" In the Fakuma industry, there
is high innovation and a lot of
companies that go into the market, "
said Bettina Schall, managing
director at PE Schall. " They have
a low-cost possibility to make an
experience [at the show], and if it
is OK, they can make it to a larger
booth the next time. "
Young companies do not always
have a lot of money, so the Start
Up Area provides them with a way
to engage the market at Fakuma
with a lower cost, Schall said.
This is the fi rst time Fakuma
has offered the Start Up Area.
Companies exhibiting in the Start
Up Area had the choice of paying
2,950 or 3,750 euros, depending
on the booth package, lower
than a typical booth costs on the
show fl oor.
Over at the Free the Sea booth
in the Start Up Area, both Bahri
Beyhan and Agiana Ditakristi were
talking about their company's efforts
to keep plastic pollution out
of the ocean. Free the Sea is based
on the Indonesian island of Batam
and is a subsidiary of WIK Group,
a small appliance maker that has
a facility on the island.
Free the Sea started in 2019 after
company leaders witnessed
Plastics News photos by Jim Johnson
the plastic pollution
problem on
the island fi rsthand,
according
to Ditakristi, head
of business development
for Free the Sea.
The Start Up Area
ended up being a good
spot for Free the Sea after
the company, which recycles
ocean-bound plastics, could not
secure space at the show otherwise,
Beyhan explained.
" We wanted to just get out there
and showcase our products. This
part of the world, maybe also in
the U.S., the ocean plastic is
not discussed enough, "
he said. " In our part
of the world, in
Indonesia, it is a
huge problem.
" We are doing
our part
to solve this
issue by upcycling
the
waste ... and
put them into
long-lasting
products like
coffee machines, "
Beyhan added.
" Our objective is to
minimize the waste that gets
into our oceans, " he said, through
a network of 37 collection points
on the island that accept plastics
from about 700 people who
Agiana
Ditakristi
and Bahri
Beyhan of
Free the Sea
at Fakuma.
Benedikt
Brenken of
R-Cycle.
Armin Dobler
of Green B2B
Trading.
clean up
the material.
" We're
in a situation
where
we have quite
a lot of plastic
waste problems.
" We'd like to fi nd
customers, maybe some
partners, that we can work with, "
Beyhan said. " Basically show that
we're here and then showcase
what we're doing. "

Plastics News - Show Daily - October 20, 2023

Table of Contents for the Digital Edition of Plastics News - Show Daily - October 20, 2023

Plastics News - Show Daily - October 20, 2023 - 1
Plastics News - Show Daily - October 20, 2023 - 2
Plastics News - Show Daily - October 20, 2023 - 3
Plastics News - Show Daily - October 20, 2023 - 4
Plastics News - Show Daily - October 20, 2023 - 5
Plastics News - Show Daily - October 20, 2023 - 6
Plastics News - Show Daily - October 20, 2023 - 7
Plastics News - Show Daily - October 20, 2023 - 8
Plastics News - Show Daily - October 20, 2023 - 9
Plastics News - Show Daily - October 20, 2023 - 10
Plastics News - Show Daily - October 20, 2023 - 11
Plastics News - Show Daily - October 20, 2023 - 12
Plastics News - Show Daily - October 20, 2023 - 13
Plastics News - Show Daily - October 20, 2023 - 14
Plastics News - Show Daily - October 20, 2023 - 15
Plastics News - Show Daily - October 20, 2023 - 16
Plastics News - Show Daily - October 20, 2023 - 17
Plastics News - Show Daily - October 20, 2023 - 18
Plastics News - Show Daily - October 20, 2023 - 19
Plastics News - Show Daily - October 20, 2023 - 20
Plastics News - Show Daily - October 20, 2023 - 21
Plastics News - Show Daily - October 20, 2023 - 22
Plastics News - Show Daily - October 20, 2023 - 23
Plastics News - Show Daily - October 20, 2023 - 24
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