Plastics News - Show Daily - October 20, 2023 - 17

FAKUMA SHOW DAILY
Plastics News, October 20, 2023 * 17
Haitian proves itself as a quality
supplier to German market
HAITIAN INTERNATIONAL
Hall A1, Booth 1103
Fifth generation
So, what's new at the Fakuma?
The company is demonstrating
production
from its current
portfolio, including a dual-platen
JU 4500 III injection molding
machine from its well-known
Haitian Jupiter series that is
molding a sliding element made
of acetal. The mold is from Igeno;
FloSense temperature and flow
monitoring is integrated into
the machine control. Removal
and storage are performed by
a Hilectro V1300ID-X4000 with
an extended X-axis. The safety
fence and conveyor belt are also
from Haitian.
The real news will not come to
Europe before the beginning of
2024, Wiesner said.
" In China, Haitian has already inHaitian
at Fakuma 2023 in
Friedrichshafen, Germany.
Plastics News photo by Caroline Seidel
ly, Czech Republic, Poland and
France are also performing well.
Competition from other Asian
brands is something that has also
been growing noticeably in recent
years, Wiesner said.
These companies are coming to
the European market with " good,
solid " technology, at prices that
can even be under those of Haitian,
with their own sales and service
networks.
" They're entering the market
almost 15-20 years later than we
did, but they have a reliable and
solid product technology. These
are not cheap quality Asian products,
but well-established brands.
The Chinese companies especially
are closing the gap. "
By Karen Laird
Sustainable Plastics
When Chinese plastics machinery
manufacturer Haitian International
fi rst started selling its
injection molding machines into
Europe, the initial response of the
market was somewhat hesitant.
Much has changed.
Over the past 10-15 years, as
the Haitian machines have proven
their worth to customers
across the continent, sales have
shown steady growth, with the
company successfully expanding
its market share.
" But what's more important for
us is that we've generated trust
among our customers - they know
they can count on our machines
running, " said Dominik Wiesner, responsible
for the marketing & communications
for Europe at Haitian
International Germany GmbH.
That trust, combined with Haitian's
good price to performance
ratio, have meant that the company
has been far less affected by
the current economic situation
than many of its competitors in
the European market.
" With sales volumes and order
levels that are just slightly under
last year's, for us the year has, until
now, been quite satisfactory, "
Wiesner said.
The lower purchase price of a
Haitian machine offers an advantage
in situations like the present,
where companies have little room
for investment, he conceded.
" But once customers try the machines,
they tend to stay with us.
The package we offer - energy effi
cient, all-electric injection molding
machines that are suitable for
fast cycling applications, good service
- is extremely attractive. "
From standard
to turnkey
The message Haitian is seeking
to communicate to the market is
also changing, Wiesner said.
" In the long run, not only in China,
but also worldwide, we want
to be a turnkey solutions provider.
When we started our message was
that we were your partner for standard
applications. Today, we have
six divisions within the Haitian
group: injection molding, computer
numerically controlled (CNC),
diecast, and additive manufacturing
or laser technology. We also
have two supporting divisions for
robots and drive systems. And we
have a very clear strategy for Europe:
In the future, we are looking
to be a one-stop shop, providing
everything from a single source,
down to the safety fence, automation
and handling equipment
- with a range of products and
services that cover almost the entire
spectrum of modern injection
molding
technologies,
including
compression molding, various
2K/3K molding solutions, LSR,
medical applications and many
more. Whatever the niche, we will
have a solution. "
Traditionally, the company's
biggest markets in Europe have
been Italy and Germany, which together
generated around 50 percent
of European sales. CurrentHaitian
is well ahead of the
pack, with local employees,
agents and distributors close to
the market in each of the countries
in Europe.
" In Germany alone we work with
seven agents, including 70 sales
and service engineers, plus the 90
people working at Haitian. That's
about 160 people only for the
German market. Today, Haitian
International Germany more than
500 customers in Germany, " he
said. " More than 1,500 machines
have been installed in Germany to
date, of which 350 units are with
two-platen technology, as well as
around 600 electric ones.
" Our network now includes
more than 200 sales and service
engineers throughout Europe.
And customers are happy with
the technology, happy with the
price and happy with the service.
And I think that's the main reason
why so many customers nowadays
think twice when making a
new investment: Do they really
need the Bentley to go shopping
or will something a little simpler
do as well? "
troduced its fi fth generation of machines
on the market, but the new
machines will not be available for
another few months here. "
The new generation of machines
will be standardly equipped with
numerous smart features such as
process stabilization, including
viscosity monitoring; energy consumption
measurement and other
features designed to make life
easier for the injection molder.
" These features also make the
machine easier to operate, an aspect
that is especially benefi cial
in times when skilled personnel
is scarce, as is now the case in
Europe, " he explained. " We have
been doing the research and development
work on this new generation
for many, many years,
during which we also strongly relied
on the feedback we got from
our customers. "
Sustainability
is the future
One issue that is growing more
and more important for Haitian is
sustainability. " Not only in terms
of environment, but also in terms
of social responsibility, and so
on, " Wiesner said. The company
been reporting on its ESG impacts
for several years now and
will also take part in the Carbon
Disclosure Project next year. CDP
is a not-for-profi t charity that provides
a global disclosure system
for investors, companies, cities,
states, and regions to disclose
their environmental impact. Haitian
has also earned a Bronze rating
from EcoVadis.
" At fi rst sight this may not
sound all that impressive for a
manufacturer, but it is, in fact, really
outstanding. I may be wrong,
but I don't know of any other Chinese
manufacturer that has this
kind of rating, " he noted.
" So, sustainability and environmental
issues play an important
role and will clearly
continue to do so. That's what
the most important focus for
the fifth generation has been:
resource-saving and energy efficiency,
not only in production
but also our products. "

Plastics News - Show Daily - October 20, 2023

Table of Contents for the Digital Edition of Plastics News - Show Daily - October 20, 2023

Plastics News - Show Daily - October 20, 2023 - 1
Plastics News - Show Daily - October 20, 2023 - 2
Plastics News - Show Daily - October 20, 2023 - 3
Plastics News - Show Daily - October 20, 2023 - 4
Plastics News - Show Daily - October 20, 2023 - 5
Plastics News - Show Daily - October 20, 2023 - 6
Plastics News - Show Daily - October 20, 2023 - 7
Plastics News - Show Daily - October 20, 2023 - 8
Plastics News - Show Daily - October 20, 2023 - 9
Plastics News - Show Daily - October 20, 2023 - 10
Plastics News - Show Daily - October 20, 2023 - 11
Plastics News - Show Daily - October 20, 2023 - 12
Plastics News - Show Daily - October 20, 2023 - 13
Plastics News - Show Daily - October 20, 2023 - 14
Plastics News - Show Daily - October 20, 2023 - 15
Plastics News - Show Daily - October 20, 2023 - 16
Plastics News - Show Daily - October 20, 2023 - 17
Plastics News - Show Daily - October 20, 2023 - 18
Plastics News - Show Daily - October 20, 2023 - 19
Plastics News - Show Daily - October 20, 2023 - 20
Plastics News - Show Daily - October 20, 2023 - 21
Plastics News - Show Daily - October 20, 2023 - 22
Plastics News - Show Daily - October 20, 2023 - 23
Plastics News - Show Daily - October 20, 2023 - 24
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