Shift Magazine - February 2020 - 10
CCPA continued from p. 9
to divulge his or her data
but still wants a car? It's at
least plausible that denying the
purchase is a CCPA violation.
"The CCPA gives consumers a right
to nondiscrimination, meaning that businesses are not permitted to discriminate against consumers who exercise their CCPA
rights," said Gail Gottehrer, an attorney who focuses on privacy
issues and emerging technology. "An example of a discriminatory action would be denying goods or services to a consumer."
As electrification and driver-assist systems proliferate, the
need for data access increases. Driver-monitoring cameras that
ensure drivers keep their eyes on the road, for example, are
becoming a crucial component of these driver-assist systems.
But they may involve cars collecting personally identifying information and creating profiles of individual drivers.
More broadly, vehicle data can be used for a greater good.
Sharing information among vehicles might prevent crashes. Should
individual drivers be permitted to withhold data that could mitigate
traffic jams or even save lives?
"I do see driving a car as a life-or-death proposition, and
that's something different than privacy on our phones. That
10
shift * february 2020
wireless connection
is capable of notifying
you that a car down the
road has crashed or slid on
black ice," said Roger Lanctot,
an analyst with global automotive
consulting company Strategy Analytics.
"My concern is that we have become so obsessed with privacy that we wall ourselves off from information that might be
critical to driving safely."
As the auto industry has seen with emissions standards,
California's laws can hold significant influence on setting a standard followed throughout the country. Gottehrer says companies doing business in California may be covered by CCPA, even
if they do not have a physical location in the state.
That means, bottom line, that automakers and dealerships need
to quickly understand how the changing legal landscape affects
their use of data, explain to consumers how the companies handle
this information and let them know how they can opt out.
"Remember that car companies sell cars to dealers, so fundamentally they're [business-to-business] with the exception of
Tesla," Lanctot said. "So mastering these kind of communications to vehicle owners is clearly a challenge. I'm inclined to cut
them some slack, but they're coming to the end of that slack." n
Shift Magazine - February 2020
Table of Contents for the Digital Edition of Shift Magazine - February 2020
Shift Magazine - February 2020
FROM THE EDITOR
LETTERS
RUNNING HOT AND COLD
PUSH FOR PRIVACY
‘A TICKING TIME BOMB’
RIGHT ON TARGET
DID YOU KNOW?
THEY’VE GOT GAME
SEAMLESS SHOPPING
FOLLOW THE LEADERS
KEEPING UP WITH THE COBOTS
‘SUPERPOWER’ STARTUPS
MISFORTUNE TELLERS
FORD’S FORMULA
Q&A
WASH, RINSE, REPEAT
‘SELFHEALING’ SOFTWARE
LAST MILE
Shift Magazine - February 2020 - Intro
Shift Magazine - February 2020 - Shift Magazine - February 2020
Shift Magazine - February 2020 - Cover2
Shift Magazine - February 2020 - 3
Shift Magazine - February 2020 - FROM THE EDITOR
Shift Magazine - February 2020 - LETTERS
Shift Magazine - February 2020 - RUNNING HOT AND COLD
Shift Magazine - February 2020 - 7
Shift Magazine - February 2020 - PUSH FOR PRIVACY
Shift Magazine - February 2020 - 9
Shift Magazine - February 2020 - 10
Shift Magazine - February 2020 - ‘A TICKING TIME BOMB’
Shift Magazine - February 2020 - 12
Shift Magazine - February 2020 - 13
Shift Magazine - February 2020 - RIGHT ON TARGET
Shift Magazine - February 2020 - 15
Shift Magazine - February 2020 - DID YOU KNOW?
Shift Magazine - February 2020 - THEY’VE GOT GAME
Shift Magazine - February 2020 - SEAMLESS SHOPPING
Shift Magazine - February 2020 - FOLLOW THE LEADERS
Shift Magazine - February 2020 - KEEPING UP WITH THE COBOTS
Shift Magazine - February 2020 - 21
Shift Magazine - February 2020 - ‘SUPERPOWER’ STARTUPS
Shift Magazine - February 2020 - 23
Shift Magazine - February 2020 - MISFORTUNE TELLERS
Shift Magazine - February 2020 - 25
Shift Magazine - February 2020 - FORD’S FORMULA
Shift Magazine - February 2020 - Q&A
Shift Magazine - February 2020 - WASH, RINSE, REPEAT
Shift Magazine - February 2020 - ‘SELFHEALING’ SOFTWARE
Shift Magazine - February 2020 - LAST MILE
Shift Magazine - February 2020 - Cover3
Shift Magazine - February 2020 - Cover4
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