Shift Magazine - February 2020 - 13

Data solves everything. Right?
We all know that data is gold. There is no other way to
improve upon what we did yesterday.
However, when multiple providers are involved, every
service is measured in a different way on a different
dashboard. As dealers know, each one maintains a
dashboard that reports back spend to sales, and every
one of them claims to have driven the sale. How do you
compare and interpret this disparate data?
Consolidating all digital marketing spend into a single
dashboard that reports on leads, digital advertising, social
media and website activity makes it easier to compare.
What dealers need is data that not only tells a story but also
predicts the future. As the consumer experience continues
to evolve, extending across a growing and diverse array of
devices and touchpoints - collective data must be the single
source of truth.
There must be an easier way
Who buys the cars? Consumers. And today they have
heightened expectations about the way they shop. They are
wondering right now why the process of buying a car is so
much more painful than buying a mattress online.
We're all consumers at one point or another, and we
recognize what's frustrating... or in the other direction, what
has made us surprisingly satisfied. Today's consumers are
looking for frictionless experiences no matter how big or small
the item they're looking to buy. Interruptions like this drive us
all away:
*	 Price and feature discrepancies
*	 Lack of personalization
*	 Online to offline breaks that force us to start over with our
shopping efforts
*	 Lack of transparency and trust with the dealership
Let us help.
The automotive shopping experience is not currently meeting
consumer expectations - with more than 61% of shoppers
saying their recent vehicle purchase was the same or worse
than a previous purchase experience. We can change this.
Autodata Solutions has the unique position of working
closely with both OEMs and dealers, providing us an
opportunity to help bridge a partnership between them.
Now merged with J.D. Power, we can utilize the company's
data assets and transaction data, as well as an overall
understanding of consumer behavior. Our combined data
assets allow us the ability to promote consistency and
personalized experiences across all channels.

About our OEM
Digital Platform
Autodata Solutions has defined itself as a leader in
automotive digital retail by utilizing its industryleading talent to launch certified digital programs for
OEMs and more than 7,000 dealers, contributing to
40% of retail sales. Our overarching OEM Digital
Platform addresses the industry's digital challenges
by facilitating consistency between OEMs and their
dealers. The platform drives consumer retention,
regulates brand standards, optimizes OEM/dealer
digital spend and improves the overall consumer
experience - all to earn sales and service opportunities.
INNOVATION
We're always assessing not only what
consumers expect today, but also in the future.
We evaluate new cutting-edge products and
services that are in incubation or early launch
phases. This allows us to continuously enhance
our digital programs and stay on the forefront
of technology.
TRANSPARENCY
As true partners, we put our money where our
mouth is. We provide full visibility into vendor
selection, performance data and financials.
Ultimately, we want complete alignment with the
goals and objectives of OEMs and dealers in
order to sell more vehicles.
SUPPORT
We will never sacrifice the quality of support
necessary to ensure that our OEMs and their
dealers are successful. Our orchestrated
approach to add value and measure ourselves
on incremental sales holds us accountable to the
same results that are important to our partners.
Read our white paper here >

bit.do/OEMdigital

go.autodatasolutions.com


http://go.autodatasolutions.com http://www.bit.do/OEMdigital http://go.autodatasolutions.com

Shift Magazine - February 2020

Table of Contents for the Digital Edition of Shift Magazine - February 2020

Shift Magazine - February 2020
FROM THE EDITOR
LETTERS
RUNNING HOT AND COLD
PUSH FOR PRIVACY
‘A TICKING TIME BOMB’
RIGHT ON TARGET
DID YOU KNOW?
THEY’VE GOT GAME
SEAMLESS SHOPPING
FOLLOW THE LEADERS
KEEPING UP WITH THE COBOTS
‘SUPERPOWER’ STARTUPS
MISFORTUNE TELLERS
FORD’S FORMULA
Q&A
WASH, RINSE, REPEAT
‘SELFHEALING’ SOFTWARE
LAST MILE
Shift Magazine - February 2020 - Intro
Shift Magazine - February 2020 - Shift Magazine - February 2020
Shift Magazine - February 2020 - Cover2
Shift Magazine - February 2020 - 3
Shift Magazine - February 2020 - FROM THE EDITOR
Shift Magazine - February 2020 - LETTERS
Shift Magazine - February 2020 - RUNNING HOT AND COLD
Shift Magazine - February 2020 - 7
Shift Magazine - February 2020 - PUSH FOR PRIVACY
Shift Magazine - February 2020 - 9
Shift Magazine - February 2020 - 10
Shift Magazine - February 2020 - ‘A TICKING TIME BOMB’
Shift Magazine - February 2020 - 12
Shift Magazine - February 2020 - 13
Shift Magazine - February 2020 - RIGHT ON TARGET
Shift Magazine - February 2020 - 15
Shift Magazine - February 2020 - DID YOU KNOW?
Shift Magazine - February 2020 - THEY’VE GOT GAME
Shift Magazine - February 2020 - SEAMLESS SHOPPING
Shift Magazine - February 2020 - FOLLOW THE LEADERS
Shift Magazine - February 2020 - KEEPING UP WITH THE COBOTS
Shift Magazine - February 2020 - 21
Shift Magazine - February 2020 - ‘SUPERPOWER’ STARTUPS
Shift Magazine - February 2020 - 23
Shift Magazine - February 2020 - MISFORTUNE TELLERS
Shift Magazine - February 2020 - 25
Shift Magazine - February 2020 - FORD’S FORMULA
Shift Magazine - February 2020 - Q&A
Shift Magazine - February 2020 - WASH, RINSE, REPEAT
Shift Magazine - February 2020 - ‘SELFHEALING’ SOFTWARE
Shift Magazine - February 2020 - LAST MILE
Shift Magazine - February 2020 - Cover3
Shift Magazine - February 2020 - Cover4
https://www.nxtbook.com/nxtbooks/crain/shift_202202
https://www.nxtbook.com/nxtbooks/crain/shift_202112
https://www.nxtbook.com/nxtbooks/crain/shift_202109
https://www.nxtbook.com/nxtbooks/crain/shift_202108
https://www.nxtbook.com/nxtbooks/crain/shift_202107
https://www.nxtbook.com/nxtbooks/crain/shift_202105
https://www.nxtbook.com/nxtbooks/crain/shift_202103
https://www.nxtbook.com/nxtbooks/crain/shift_202012
https://www.nxtbook.com/nxtbooks/crain/shift_202004
https://www.nxtbook.com/nxtbooks/crain/shift_202002
https://www.nxtbook.com/nxtbooks/crain/shift_20191125
https://www.nxtbook.com/nxtbooks/crain/shift_20191007
https://www.nxtbook.com/nxtbooks/crain/shift_20190722
https://www.nxtbook.com/nxtbooks/crain/shift_20190603
https://www.nxtbook.com/nxtbooks/crain/shift_20190325
https://www.nxtbook.com/nxtbooks/crain/shift_201811
https://www.nxtbook.com/nxtbooks/crain/ShiftNovember2018AdvertiserBookletFaurecia
https://www.nxtbook.com/nxtbooks/crain/ShiftNovember2018AdvertiserBookletZF
https://www.nxtbook.com/nxtbooks/crain/shift_201809
https://www.nxtbook.com/nxtbooks/crain/shift_201807
https://www.nxtbook.com/nxtbooks/crain/ShiftJuly2018AdvertiserBooklet
https://www.nxtbook.com/nxtbooks/crain/shift_201805
https://www.nxtbook.com/nxtbooks/crain/ShiftMay2018AdvertiserBooklet
https://www.nxtbookmedia.com