Shift Magazine - July 2021 - 11

Level 1 group, where you've got almost
7 in 10 never scheduling. That's big. It's
not just about having the equipment but
having what I guess you'd call the knowledge
of process or action around using
that equipment in a more efficient manner,
in a way that optimizes the cost side of the
equation.
Q: WHO SHOULD BE EDUCATING
CUSTOMERS AND DEMYSTIFYING
THIS PROCESS?
A: There's a big opportunity for utility
companies,
automakers,
dealers
and
retailers. It's not easy right now for your
everyday shopper to get details from one
of those parties any more than the others.
So I'd argue it seems the real opportunity
is for those big stakeholder groups to get
together and share ideas, collaborate and
get the message out.
Q: HOW MUCH DID THE COST OF
BUYING A LEVEL 2 CHARGER
FACTOR INTO EV OWNERS'
SATISFACTION? WHAT DID YOU
LEARN THERE?
A: That definitely is a key factor here.
The one piece of the index in the homecharging
study where wall-mount scored
substantially lower is fairness of retail
price. When we dig into that a little more,
you have about 17 percent who cite having
some type of problem during the installation
process. A big chunk of the cost is
buying the unit, but also upgrading infrastructure
in the house to support that unit.
IN THE
LOOP
SHIFT
Vol. 4, Issue 3
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july 2021 * shift 11
Inability to charge at home or
the office was cited by a third of
respondents as a reason for not
considering an EV.
Q: IF HOME IS WHERE THE GREAT
MAJORITY OF PEOPLE CHARGE,
DOES THIS MEAN PEOPLE
WITHOUT ABILITY TO CHARGE IN
A HOME GARAGE CAN'T CONSIDER
AN EV PURCHASE?
A: That's another angle here. In our EV
consideration study, 33 percent cited an
inability to charge at home or their office
as a reason for not considering. So that's a
bit of a red flag, in terms of opportunity and
urgent need for the industry to build out
charging infrastructure that isn't designed
specifically for at-home use. For people
who live in apartments or multiunit dwellings,
the industry has got to find a way to
have more charging solutions made available
to that segment of the population. n
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Shift Magazine - July 2021

Table of Contents for the Digital Edition of Shift Magazine - July 2021

Shift Magazine - July 2021 - Cover1
Shift Magazine - July 2021 - Cover2
Shift Magazine - July 2021 - 3
Shift Magazine - July 2021 - 4
Shift Magazine - July 2021 - 5
Shift Magazine - July 2021 - 6
Shift Magazine - July 2021 - 7
Shift Magazine - July 2021 - 8
Shift Magazine - July 2021 - 9
Shift Magazine - July 2021 - 10
Shift Magazine - July 2021 - 11
Shift Magazine - July 2021 - 12
Shift Magazine - July 2021 - 13
Shift Magazine - July 2021 - 14
Shift Magazine - July 2021 - 15
Shift Magazine - July 2021 - 16
Shift Magazine - July 2021 - 17
Shift Magazine - July 2021 - 18
Shift Magazine - July 2021 - 19
Shift Magazine - July 2021 - 20
Shift Magazine - July 2021 - 21
Shift Magazine - July 2021 - 22
Shift Magazine - July 2021 - Cover3
Shift Magazine - July 2021 - Cover4
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