Shift Magazine - August 2021 - 10

IN-VEHICLE
INNOVATIONS
L
OS ANGELES - The in-vehicle experience
is poised for one of its biggest
transformations to date, with the
wider adoption of 5G technology.
Nearly every company tied to the automotive
sector, from tech startups to staples
such as Jeep, are preparing for highspeed,
high-capacity, low-latency wireless
tech to enhance in-vehicle experiences for
both passengers and drivers.
" 5G can be a key piece of technology ...
to facilitate real-time 3D experiences more
broadly and better meet the demands of
the real-time economy, " said Ed Martin,
automotive lead at Unity, a San Francisco
tech company that, working with a network
of partners, has been at the forefront
of developing 5G applications for the automotive
sector.
" It will also speed up the entire product
life cycle for OEMs ... and improve
10 shift * august 2021
Samsung is working
to speed up in-vehicle
5G using array antenna
beamforming.
responsiveness for
the numerous applications
that demand real-time updates,
including 3D maps, vehicle software
updates and diagnostics and other augmented
reality experiences amongst
others, " Martin said via email.
Jeep's 2022 Grand
Wagoneer features
new user-interface
components that
will ease transition
to the wider use of
5G technology.
How 5G technology will transform the driver and passenger experience
BY MARCUS AMICK
It is practically impossible
to pinpoint every
way that 5G is set to
change the in-vehicle
experience,
given
the
wide scope of potential
applications for the tech.
But Shift has zeroed in
on four major areas in
which the high-speed
wireless technology is
likely to have the greatest
impact.
DISPLAYS AND
USER INTERFACE
The impact that 5G
technology will have on these systems is
already coming into clear view, with everything
from richer graphics and head-up
displays to augmented reality experiences.
A host of new vehicles, such as

Shift Magazine - August 2021

Table of Contents for the Digital Edition of Shift Magazine - August 2021

Contents
Shift Magazine - August 2021 - Intro
Shift Magazine - August 2021 - Cover1
Shift Magazine - August 2021 - Cover2
Shift Magazine - August 2021 - Contents
Shift Magazine - August 2021 - 4
Shift Magazine - August 2021 - 5
Shift Magazine - August 2021 - 6
Shift Magazine - August 2021 - 7
Shift Magazine - August 2021 - 8
Shift Magazine - August 2021 - 9
Shift Magazine - August 2021 - 10
Shift Magazine - August 2021 - 11
Shift Magazine - August 2021 - 12
Shift Magazine - August 2021 - 13
Shift Magazine - August 2021 - 14
Shift Magazine - August 2021 - 15
Shift Magazine - August 2021 - 16
Shift Magazine - August 2021 - 17
Shift Magazine - August 2021 - 18
Shift Magazine - August 2021 - 19
Shift Magazine - August 2021 - 20
Shift Magazine - August 2021 - 21
Shift Magazine - August 2021 - 22
Shift Magazine - August 2021 - 23
Shift Magazine - August 2021 - 24
Shift Magazine - August 2021 - 25
Shift Magazine - August 2021 - 26
Shift Magazine - August 2021 - Cover3
Shift Magazine - August 2021 - Cover4
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