Shift Magazine - August 2021 - 12

CHANGING
THE GAME
Here's what technology experts have to say about
the power of 5G to transform the auto industry
S
hift asked industry leaders for
their thoughts on 5G. Here are
excerpts from recent Shift and
" Daily Drive " podcast interviews
and from Shift's July 29 virtual event on 5G.
CONNECTIVITY
AND AUTOMATION
"
" "
" 5G is a seismic event for the
industry. It is probably that vision
of connectivity, that we've had for
a long time, that probably will have
the best chance of coming true
with the deployment of this new
spectrum. And it comes both for
occupants inside the vehicle and
the experiences that we are able
to deliver to those occupants, as
well as the experience and safety
of those that are outside the
vehicle. "
Pom Malhotra, senior director,
connected services, Audi
of America
12 shift * august 2021
" Autonomous vehicles need to be
connected to some version of a
network to be able to successfully
continue to navigate throughout
the world, and certainly one of the
big things companies focus on
is how to gracefully degrade and
safely degrade service when there
is a connectivity loss. But one of
the biggest things you need to
unlock this opportunity is to make
sure you have high-reliability,
high-power connectivity. And so
everything from powering the
vehicle to powering the service
that we're offering to customers
inside of the vehicle is going to be
massive for this industry. "
Jody Kelman, head of autonomous
division, Lyft
" There's so many different
opportunities to leverage
technology and what comes
along with that, right? I personally
believe that 5G is going to be
a huge disrupter to take us to
automation. From that point, we
can start to enable some real
services being offered in the
vehicle that change the customer
experience, change how people
leverage vehicles as a platform
and how mobility transpires. "
Nelson Pereira, group vice president
and managing partner, Publicis
Sapient
TRANSFORMING THE CAR
" It's going to
change the world.
And it's going
to change the
experiences for
the consumer and
the vehicle. It'll be
"
much more efficient, especially in
the EV part of the world, and then
the autonomous features that will
waterfall from the highest cars
all the way down. These are the
type of game-changing scenarios
Shift Magazine - August 2021

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