Shift Magazine - August 2021 - 13

where you have automakers
saying things like they want to be
accident-free. The connectivity will
be absolutely critical, especially as
these vehicles remain on the road
three, four or five times longer
than a current ICE automobile
will. "
TJ Fox, senior vice president of
industrial IoT and automotive, Verizon
Business Group
"
" This is really a very pivotal
time in automotive. Really what
is happening: what we refer to
internally as the digital chassis. It
allows [automakers] to develop an
asset that they stay connected to
over the life of the asset: over the
first, second, third, fourth owner.
That relationship between the
automaker and vehicle's owner
is extremely important because
the car is going to generate value.
It's going to create revenues and
margins over its life. And that is
achieved by, first of all, connecting
the car to the cloud. If that
connection is not there, you might
as well not have any of those
aspirations, and that's where 5G
kind of fits in for us. "
Nakul Duggal, senior vice president
and general manager, automotive,
Qualcomm Technologies
"
"
" What's the benefit for the
consumer? So here's how I look
at it: When our consumers use
a remote services command,
and there's a network problem,
or there is latency, slowness in
remote starting your cars, they
don't think about 5G or 4G or 3G.
They don't think about whether it's
the Verizon network or AT&T. They
think [that] Hyundai's experience
is a problem. And these things
are now measured through J.D.
Power's [Initial Quality Study].
Rightfully so. So to me, in simple
terms, what 5G will do is make
our experience better in the minds
of the consumers, and that'll help
the industry, not just Hyundai
or Audi. It'll elevate the value of
connectivity. It will elevate the
value of why connectivity is going
to help them improve their lives. "
Manish Mehrotra, executive director,
digital business planning and
connected operations, Hyundai Motor
North America
SAFETY
" Too many people are dying on
our roadways. Too many people
are spending time in congestion.
And despite many of us spending
much more time in our homes,
this past year, fatalities did not go
down. And so with the automotive
community and others, addressing
5G with both the in-vehicle
safety component as well as the
entertainment and convenience
component, we really expect
people to get from point A to point
B, safer, more reliably. And with a
better experience along the way. "
Chris Armstrong, vice president,
Cirrus by Panasonic V2X, Panasonic
Corp. of North America
"
" 5G is a great
tool for things like
vehicle-to-vehicle
communication,
vehicle-toinfrastructure,
et
cetera. No
question that 5G is an opportunity
there, but I want to make sure
that we realize it's one tool among
many related to infrastructure
that could really have an effect
on enhancing safety. It's not one
thing that's going to save all those
lives, those hundred lives lost
every day. We have to go after the
vehicles, the drivers currently, the
infrastructure. We've got to make
sure safety is absolutely included
as foundational in every element
of the system. "
Former NHTSA administrator Mark
Rosekind, chief safety innovation
officer, Zoox
august 2021 * shift 13
CONSUMERS

Shift Magazine - August 2021

Table of Contents for the Digital Edition of Shift Magazine - August 2021

Contents
Shift Magazine - August 2021 - Intro
Shift Magazine - August 2021 - Cover1
Shift Magazine - August 2021 - Cover2
Shift Magazine - August 2021 - Contents
Shift Magazine - August 2021 - 4
Shift Magazine - August 2021 - 5
Shift Magazine - August 2021 - 6
Shift Magazine - August 2021 - 7
Shift Magazine - August 2021 - 8
Shift Magazine - August 2021 - 9
Shift Magazine - August 2021 - 10
Shift Magazine - August 2021 - 11
Shift Magazine - August 2021 - 12
Shift Magazine - August 2021 - 13
Shift Magazine - August 2021 - 14
Shift Magazine - August 2021 - 15
Shift Magazine - August 2021 - 16
Shift Magazine - August 2021 - 17
Shift Magazine - August 2021 - 18
Shift Magazine - August 2021 - 19
Shift Magazine - August 2021 - 20
Shift Magazine - August 2021 - 21
Shift Magazine - August 2021 - 22
Shift Magazine - August 2021 - 23
Shift Magazine - August 2021 - 24
Shift Magazine - August 2021 - 25
Shift Magazine - August 2021 - 26
Shift Magazine - August 2021 - Cover3
Shift Magazine - August 2021 - Cover4
https://www.nxtbook.com/nxtbooks/crain/shift_202112
https://www.nxtbook.com/nxtbooks/crain/shift_202109
https://www.nxtbook.com/nxtbooks/crain/shift_202108
https://www.nxtbook.com/nxtbooks/crain/shift_202107
https://www.nxtbook.com/nxtbooks/crain/shift_202105
https://www.nxtbook.com/nxtbooks/crain/shift_202103
https://www.nxtbook.com/nxtbooks/crain/shift_202012
https://www.nxtbook.com/nxtbooks/crain/shift_202004
https://www.nxtbook.com/nxtbooks/crain/shift_202002
https://www.nxtbook.com/nxtbooks/crain/shift_20191125
https://www.nxtbook.com/nxtbooks/crain/shift_20191007
https://www.nxtbook.com/nxtbooks/crain/shift_20190722
https://www.nxtbook.com/nxtbooks/crain/shift_20190603
https://www.nxtbook.com/nxtbooks/crain/shift_20190325
https://www.nxtbook.com/nxtbooks/crain/shift_201811
https://www.nxtbook.com/nxtbooks/crain/ShiftNovember2018AdvertiserBookletFaurecia
https://www.nxtbook.com/nxtbooks/crain/ShiftNovember2018AdvertiserBookletZF
https://www.nxtbook.com/nxtbooks/crain/shift_201809
https://www.nxtbook.com/nxtbooks/crain/shift_201807
https://www.nxtbook.com/nxtbooks/crain/ShiftJuly2018AdvertiserBooklet
https://www.nxtbook.com/nxtbooks/crain/shift_201805
https://www.nxtbook.com/nxtbooks/crain/ShiftMay2018AdvertiserBooklet
https://www.nxtbookmedia.com