Sustainable Plastics -March/ April 2021 - 6

newsround

Trinseo appoints K.D. Feddersen as official
distributor for a range of materials
HAMBURG - based engineering plastics distributor K.D.
Feddersen has been named the
official distributor for Trinseo's
TPE, TPU materials and bioplastics in Germany and in all
major countries in Northern,
Central and Eastern Europe.
The appointment is effective
per January 2021.
Back in June 2017, raw materials supplier Trinseo, seeking to boost its presence in
the performance plastics segment, acquired Italy-based
API Applicazioni Plastiche In-

dustriali S.p.A.
That deal expanded Trinseo's
portfolio to include soft-touch
polymer offerings such as TPEs,
thermoplastic
polyurethanes
(TPUs), EVA-based compounds
and two-component PU, and
comprised a range of bioplastic
materials, as well.
The agreement considerably
broadens and complements
K.D. Feddersen's TPE offering,
said managing director Stephan
Schnell, who called Trinseo an
'important supplier for ... our
customers' 2K applications'.

New sustainability initiative
from Kane Footwear

The Circular Design
Guidebook - a guide
to help designers and
developers make their
next-generation products more circular.

Covestro and REnato lab launch
EEA Circular Design Guidebook
THE CIRCULAR ECONOMY is gaining importance in
the electrical, electronic and
household appliance (EEA)
industry. To enable more
sustainable solutions for customers in these industries,
Covestro has now developed
and published the Circular
Design Guidebook in collaboration with the consulting
firm REnato lab, a Circular
Economy consultancy focused on resource efficiency
" The key to solving the
problem of material waste is
to consider the end of product life in the initial design
phase to facilitate recycling, "
said Lily Wang, Senior Vice
President and Global Head
of Electronics, Electrical and
Appliances in Covestro's
Polycarbonates
segment.

P006_P007_SP_20210427.indd 6

Feddersen named
distributor Trinseo's
soft-touch polymers

" This guide helps incorporate circular thinking at the
early stages for designers,
developers and those in the
value chain, who can use it
as a material selection method that is the first of its kind
in the EEA industry. "
The book uses case studies and processes to explain
material selection so that
products meet sustainability and recyclability requirements. It also describes
the resource constraints
facing the industry, supply
chain-oriented thinking, relevant business models, and a
basic introduction to the Circular Economy. The book can
also be used for discussions
with customers as well as
for presentations and workshops.

IN MARCH, Kane Footwear released a limited edition 'Earth
Day' Revive slip-on in a new
colour combination. Kane is an
active recovery footwear brand
with a focus on the innovative
use of eco-sustainable materials to change the lives of athletes around the world. In February, the company launched
a Kickstarter campaign which
surpassed its funding goal by
125 percent.
Its first footwear release is
the Revive shoe, normally available in six different colour combinations. The Wasabi/Lime
limited edition colour combination of the Revive was released
Tuesday, March 23rd and every
pledge to the Earth Day 2021
Limited Edition earned a pair

of the new Wasabi/Lime shoes,
and was matched with an inkind donation to one of Kane's
sustainability initiatives. The
campaign for the Revive shoe,
wrapped on Earth Day, 22 April.
Kane, a pending B-corp,
operates from the perspective
that companies have an obligation to be accountable for
more than just their bottom
line. The company has a longterm commitment to establishing and maintaining responsible business practices and
partnerships. From investing in
renewable, sugarcane-based
EVA technology, to its partnership with 1% for the Planet,
sustainability is ingrained in
Kane's ethos, said company
founder John Gagliardi.

Kane's Earth Day limited edition Wasabi/
Lime Revive shoe

March/April 2021

4/15/21 10:27 AM

Sustainable Plastics -March/ April 2021

Table of Contents for the Digital Edition of Sustainable Plastics -March/ April 2021