Sustainable Plastics - March/April 2022 - 32

sustainable packaging
continued from page 31
process before being recycled.
K3 r100 represents a major
breakthrough, and we are currently
focusing on extending
our range of K3 r100 solutions,
to include diff erent cup sizes. "
While the best-case scenario
is still for the consumer to separate
the cardboard wrap from
the plastic cup before disposing
of the parts properly, the K3
r10to play an active in ensuring
correct recycling. This new
tear-tab prompted the Swiss
Packaging Awards jury to describe
the cup as being " easy to
see and use " and " self-explanatory " .
Plus, the reverse of the
cardboard wrap can be used by
brand owners to provide more
information and engage with
consumers.
" Our K3 r100 has already
achieved some very positive
scores. Cyclos-HTP has given
K3 r100 (with a standard aluminum
lid) a recyclability rating
of higher than 90%*. RecyClass
has also issued K3 r100 its best
rating (Class A) - the K3 cup
was evaluated and certified in
accordance with RecyClass
Digital watermark technoloJens
Krause
recyclability standards and the
Design for Recycling guidelines
and received a Class A rating,
indicating the top level of recyclability
for a packaging item, "
said Krause.
Greiner Packaging is notable
for its willingness to test
the value and viability of new
technologies. The company is
also a member of the HolyGrail
2.0 initiative, in which companies
across the value chain are
seeking to advance digital watermarking
to change the way
packaging is sorted to empower
more eff icient recycling.
gies and the infrastructure for
detection in recycling facilities
is still in its infancy, but Greiner
Packaging has already produced
promo cups for all its
decoration technologies which
will be put to the test within the
HolyGrail 2.0 digital watermarking
initiative. The company has
also developed an augmented
reality app with 'Talkin Things'
intended to involve consumers
in the separation for recycling
process of K3 cups.
" I'd like to add that K3 was
designed to meet the requirements
of sustainable packaging
in terms of carbon footprint
and remains one of the best
solutions available, " concluded
Krause. " With all the focus
on recyclability it should not
be forgotten that K3 delivers a
wide range of functional benefits
and that there's more than
circularity when it comes to an
assessment for packaging. "
Greiner
Greiner Packaging has been
developing and producing rigid
plastic packaging for 60 years,
using the vast array of production,
decoration, and barrier
technologies at its disposal. The
company's packaging products
are used in a multitude of food
and non-food markets. Aiming
to help deliver a circular economy,
the packaging specialists
are constantly expanding their
range of sustainable packaging
solutions.
Greiner Packaging consists
of two business units: Packaging
and Assistec. While Packaging
focuses on producing
packaging products, Assistec
produces technical parts and
complete assemblies made of
plastic. Greiner Packaging is
a subsidiary of Greiner AG, a
global group of companies that
includes two other divisions:
Greiner Bio One and NEVEON.
Greiner Packaging employs a
workforce of 4,900-plus at more
than 30 locations in 19 countries
around the world. In 2020,
the company generated annual
sales revenues of € 692 million
(including joint ventures), which
represents more than 35 percent
of Greiner's total sales.
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2 22
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