Sustainable Plastics - May/June 2020 - 19

Q&A
Mesbah Sabur, cofounder of Circularise

Circularise photo

Tracking
sustainability
Blockchain, digitalisation, transparency
and the circular economy. These are
the key concepts to understanding what
Circularise is about. Sustainable Plastics
talked to Mesbah Sabur, co-founder of
this young Dutch company, to discover
how Circularise's blockchain technology
can enable the circular economy.

S

o, could you explain
a bit about what Circularise is? What do
you do?
Well, in the most literal sense
of course, Circularise is a startup, based in The Hague, in the
Netherlands. We started off as
a spinoff project from Delft University of Technology, which is

where I earned both a bachelor's and master's degree
in Industrial Product Design.
Throughout my studies, I was
very much intrigued by the idea
of the circular economy - and
this was maybe 7 or 8 years ago,
when the circular economy was
quite novel.
Most people didn't know

what it was and even within
the university it was a new concept. It became my focus, and
as a result, indirectly the topic
of my master's graduation project, in which I studied issues in
the European economy, such as
critical materials and scarcity,
how to become less dependent
on certain resources and how
the circular economy might
help. One of the conclusions of
this research was that in supply
chains, there is a strong lack of
information-sharing, or transparency. This prevents us from
establishing efficient recycling
systems, for example.
For efficient recycling, recyclers need to know what
the final end-of-life product is
composed of and how it was
produced. If too much effort is
required to get this information,
it may well be cheaper for the

recycler to send it to the incinerator. In fact, a direct correlation was found between sharing more information and being
able to recycle more efficiently.
Having identified this problem, we - Jordi de Vos, the
co-founder of Circularise, and
I - thought it was one that
could be tackled with blockchain technology. We therefore
decided to found Circularise
in 2016. It first started out as a
university project, but later became a more serious venture as
a company.
Which brings us to the blockchain space. The big difference
with most blockchain projects,
is that instead of looking at the
technology and thinking: "what
can I do with it?", in our case, we
had a problem that we wanted
to solve, and blockchain very
continued on page 20
May/June 2020

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Sustainable Plastics - May/June 2020

Table of Contents for the Digital Edition of Sustainable Plastics - May/June 2020

Contents
Sustainable Plastics - May/June 2020 - Cover1
Sustainable Plastics - May/June 2020 - Cover2
Sustainable Plastics - May/June 2020 - Contents
Sustainable Plastics - May/June 2020 - 4
Sustainable Plastics - May/June 2020 - 5
Sustainable Plastics - May/June 2020 - 6
Sustainable Plastics - May/June 2020 - 7
Sustainable Plastics - May/June 2020 - 8
Sustainable Plastics - May/June 2020 - 9
Sustainable Plastics - May/June 2020 - 10
Sustainable Plastics - May/June 2020 - 11
Sustainable Plastics - May/June 2020 - 12
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Sustainable Plastics - May/June 2020 - 15
Sustainable Plastics - May/June 2020 - 16
Sustainable Plastics - May/June 2020 - 17
Sustainable Plastics - May/June 2020 - 18
Sustainable Plastics - May/June 2020 - 19
Sustainable Plastics - May/June 2020 - 20
Sustainable Plastics - May/June 2020 - 21
Sustainable Plastics - May/June 2020 - 22
Sustainable Plastics - May/June 2020 - 23
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Sustainable Plastics - May/June 2020 - 25
Sustainable Plastics - May/June 2020 - 26
Sustainable Plastics - May/June 2020 - 27
Sustainable Plastics - May/June 2020 - 28
Sustainable Plastics - May/June 2020 - 29
Sustainable Plastics - May/June 2020 - 30
Sustainable Plastics - May/June 2020 - 31
Sustainable Plastics - May/June 2020 - 32
Sustainable Plastics - May/June 2020 - 33
Sustainable Plastics - May/June 2020 - 34
Sustainable Plastics - May/June 2020 - 35
Sustainable Plastics - May/June 2020 - 36
Sustainable Plastics - May/June 2020 - 37
Sustainable Plastics - May/June 2020 - 38
Sustainable Plastics - May/June 2020 - 39
Sustainable Plastics - May/June 2020 - 40
Sustainable Plastics - May/June 2020 - Cover3
Sustainable Plastics - May/June 2020 - Cover4
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