LaunchPad - November 2011 - (Page 62)

COLOR L AB Organic Colour Systems sees the light, Diane makes recycling colorful, Joico nixes grays, and more. —Alyson Osterman-Kerr Made in the Shades Redken expands its demipermanent Shades EQ line with Cream and Cover Plus. Cream is formulated as a no-lift, noammonia color with a creamy consistency; Cover Plus bestows up to 75% gray coverage with a brightening effect. (redken.com) Foiled Again! Away, Gray! Joico is adding 14 new hues to its Vero K-PAK Color Age Defy collection, including shades in the Natural Natural (NN+), Natural Ash (NA+), Natural Gold Copper (NGC+) and Brown Copper Red (BCR+) tonal families. Colors contain proprietary 3-Defense Technology that works to condition while imparting 100% gray coverage. (joico.com) Product Club Embossed Pre-Cut Foil in silver is now available in a longer, 5”x 12” size. Foils feature nonslip embossed texture, with 300 sheets included per box. (productclub.com) Bleach Baby Back by popular demand, Organic Colour Systems reintroduces its Naturlite Lightening Powder in white. The ammonia-free formula gently lightens as wheat proteins fortify hair. Provides up to seven levels of lift. (organiccolorsystems.com) Simply Charming Stripped Down Diane Reusable Mesh Color Strips can be applied the same way as foils, but rather than throwing them away after one use, they can be reused thanks to washable mesh material. Psst: Strips feature self-adhesive closure. (frommonline.com) The newly reformulated permanent Wella Professionals Color Charm haircolor line now boasts Liquifuse technology to deliver more vivid shades and greater coverage with a light floral fragrance. Bonus! Updated packaging makes identifying shades a breeze. (productclub.com) 62 BeautyLaunchpad.com 11.11 Model image: courtesy of Joico http://www.redken.com http://www.productclub.com http://www.joico.com http://www.organiccolorsystems.com http://www.frommonline.com http://www.productclub.com http://www.BeautyLaunchpad.com

Table of Contents for the Digital Edition of LaunchPad - November 2011

LaunchPad - November 2011
Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
Backstage Pass
First Look
Inside Story
Brand New
Green Piece
Color Lab
Male Order
Tool Talk
VIP
My Way
Salon of the Month
Milestones
First Person
Free Launch
Beauty 911
Saving Face
Quick Tips
Only Hue
Headlines
Portfolio
Hollywood for the Holidays
Puppet Show
I.Site
Advertiser Index
Flashback

LaunchPad - November 2011

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