LaunchPad - November 2011 - (Page 68)
Homeless to Haircare
John Paul DeJoria, co-founder and CEO of John Paul Mitchell Systems, has lived a rags-to-riches fairy tale—and still sticks to the principles that got him there.
himself two promises: Always stay exclusively in the professional beauty industry, and always upgrade products to grant stylists the latest and greatest. More than 30 years later, at 67, DeJoria has no intention of slowing down—or rethinking his original ethics. “We always want to expand in all areas, service all the needs of the haircare professional, continue to grow, and be the hairdresser’s less than 10 years. This year, on the heels of introducing the Awapuhi Wild Ginger line (“the most cutting-edge hair treatment ever made,” he asserts), he launched Mitch, which he calls “the most innovative men’s haircare line ever released.” And, between continued product innovation and his many charitable efforts, he looks to make the next 10 years just as memorable. “My
We always want to do more, and e, a d we’ve kept our word.
No. 1 choice,” he explains. “We always want to do more, and we’ve kept our word.” DeJoria’s next goals for the company: become the go-to line for an even greater number of stylists, and further expand the John Paul Mitchell schools, which have grown from concept to 110 locations in idea of success is just to be able to have a business and pay my bills on time,” he grins. “But when we share our time and proﬁts with others—whether teaching students or working with hairdressers or saving forests and oceans from disaster—the world gets better for everybody.” —Tracy Morin
John Paul Mitchell Systems cofounder and CEO John Paul DeJoria
Once a teenage encyclopedia
salesman, John Paul DeJoria famously went from homeless business owner to one of the richest men in America—a journey that began with John Paul Mitchell Systems, which he co-founded in 1980 “on a $700 shoestring,” he recalls. He’d already been ﬁred from a few major haircare companies, and had initially entered the hair industry when a friend told him there was no limit to where the beauty biz could take him. “It was meant to be, and was my friend right—there was no ceiling on how far I could go!” he laughs. Though DeJoria literally lived in his car in the early days and used his friends to help formulate products, he made
John Paul DeJoria makes an entrance at Paul Mitchell The Gathering 2011.
Images: courtesy of John Paul Mitchell Systems
Table of Contents for the Digital Edition of LaunchPad - November 2011
LaunchPad - November 2011
Salon of the Month
Hollywood for the Holidays
LaunchPad - November 2011