LaunchPad - November 2011 - (Page 68)

VIP Homeless to Haircare John Paul DeJoria, co-founder and CEO of John Paul Mitchell Systems, has lived a rags-to-riches fairy tale—and still sticks to the principles that got him there. himself two promises: Always stay exclusively in the professional beauty industry, and always upgrade products to grant stylists the latest and greatest. More than 30 years later, at 67, DeJoria has no intention of slowing down—or rethinking his original ethics. “We always want to expand in all areas, service all the needs of the haircare professional, continue to grow, and be the hairdresser’s less than 10 years. This year, on the heels of introducing the Awapuhi Wild Ginger line (“the most cutting-edge hair treatment ever made,” he asserts), he launched Mitch, which he calls “the most innovative men’s haircare line ever released.” And, between continued product innovation and his many charitable efforts, he looks to make the next 10 years just as memorable. “My We always want to do more, and e, a d we’ve kept our word. No. 1 choice,” he explains. “We always want to do more, and we’ve kept our word.” DeJoria’s next goals for the company: become the go-to line for an even greater number of stylists, and further expand the John Paul Mitchell schools, which have grown from concept to 110 locations in idea of success is just to be able to have a business and pay my bills on time,” he grins. “But when we share our time and profits with others—whether teaching students or working with hairdressers or saving forests and oceans from disaster—the world gets better for everybody.” —Tracy Morin John Paul Mitchell Systems cofounder and CEO John Paul DeJoria Once a teenage encyclopedia salesman, John Paul DeJoria famously went from homeless business owner to one of the richest men in America—a journey that began with John Paul Mitchell Systems, which he co-founded in 1980 “on a $700 shoestring,” he recalls. He’d already been fired from a few major haircare companies, and had initially entered the hair industry when a friend told him there was no limit to where the beauty biz could take him. “It was meant to be, and was my friend right—there was no ceiling on how far I could go!” he laughs. Though DeJoria literally lived in his car in the early days and used his friends to help formulate products, he made John Paul DeJoria makes an entrance at Paul Mitchell The Gathering 2011. 68 11.11 Images: courtesy of John Paul Mitchell Systems

Table of Contents for the Digital Edition of LaunchPad - November 2011

LaunchPad - November 2011
Editor’s Notebook
In Touch
Runway Report
Star Struck
Backstage Pass
First Look
Inside Story
Brand New
Green Piece
Color Lab
Male Order
Tool Talk
My Way
Salon of the Month
First Person
Free Launch
Beauty 911
Saving Face
Quick Tips
Only Hue
Hollywood for the Holidays
Puppet Show
Advertiser Index

LaunchPad - November 2011