LaunchPad - February 2012 - (Page 58)

COLOR AB Aveda ups the natural ante, Farouk Systems grants sunshine in a bottle, TIGI expands its color brand, and more. —Alyson Osterman-Kerr L Color Decoded Go for the Goldwell! Demipermanent Colorance shades are imbued with IntraLipid technology to mend manes and come in three color-coded segments that make identifying hues a breeze. (goldwell-northamerica.com) Reinventing the Wheel Bust a Move Clairol Professional unveils its Liquicolor Permanente Gray Busters NN range, which delivers warm shades that cover even the most resistant grays for multidimensional hues. The formula incorporates SOY4PLEX technology for deep conditioning and major shine. (clairolpro.com) Aveda relaunches its 99% naturally derived haircolor line, Full Spectrum! The pigment-packed collection is now divided into three haircolor systems—Full Spectrum Deep Extra Lift and Deposit Creme Color for Dark Hair, Deposit Only Color Treatment, and Protective Permanent Creme Hair Color—and contains a blend of ultra-conditioning certified organic oils and soy protein to keep hair’s health in check. (aveda.com) Sunshine Day Grant her sun-kissed strands sans UV rays with the reformulated Farouk Systems SunGlitz Try Me Kit. The ammonia-free color and lightening system lifts and tones up to eight levels, creating natural-looking highlights. The introductory kit includes four Lighteners, four Activators, four Toners, Weaving Caps, Weaving Hook and Wall Chart. (farouk.com) Copycats Not Allowed Establish your trademark style with TIGI Copyright Colour, which bestows a bounty of color options while providing up to five levels of lift sans bleach. The collection includes permanent and demipermanent shades along with a multitude of coloring products that can be blended together for unique creations. UV absorbers also work to fend off fade! (tigihaircare.com) 58 BeautyLaunchpad.com 2.12 Model image: courtesy of TIGI; still life: Armando Sanchez http://www.goldwell-northamerica.com http://www.aveda.com http://www.clairolpro.com http://www.farouk.com http://www.tigihaircare.com http://www.BeautyLaunchpad.com

Table of Contents for the Digital Edition of LaunchPad - February 2012

LaunchPad - February 2012
Contents
Editor's Notebook
In Touch
Runway Report
Star Struck
First Look
First Person
Inside Story
Brand New
Color Lab
Tool Talk
VIP
20 Questions
Salon of the Month
Beauty 911
Saving Face
Quick Tips
Only Hue
Headlines
Free Launch
Portfolio
Dry Spell
The Devil's in the Details
Disruptive
I.Site
Advertiser Index
Look of the Month

LaunchPad - February 2012

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