LaunchPad - July 2012 - (Page 100)

RokRevlot 100 7.12 Hair: Sam Villa and Geneva Cowen; makeup: Paula J. Dahlberg; wardrobe: Michelle Boucher; photography: Shalem Mathew; art direction: Geneva Cowen With his latest collection, RokRevlot, Sam Villa channels rocker rebellion, opting to break traditional style rules and make a statement about our current social landscape. “The inspiration came from observing what is happening in the world; the unrest and displacement of today’s youth in this socioeconomic climate,” Villa explains, adding that he and collaborating colorist Geneva Cowen looked to some of music’s greatest rock legends when creating the edgy looks. “It’s a celebration of rock-and-roll individuality—the likes of Chrissie Hynde, Joan Jett, Pat Benatar, Patti Smith, Siouxsie Sioux and Blondie,” Villa says. The collection, shot in Anchorage, Alaska, by photographer Shalem Mathew, does away with style precision in favor of moldable texture, volume and movement with rock star-worthy silhouettes. Enthuses Villa, “A revolutionary spirit is in the air…Villa la hair revolution!” —Jillian Gordon

Table of Contents for the Digital Edition of LaunchPad - July 2012

LaunchPad - July 2012
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Color Lab
Male Order
Tool Talk
My Way
20 Questions
Salon of the Month
Free Launch
Beauty 911
Only Hue
Lash Lingo
American Beauty
Curls of Wisdom
Quick Tips
Advertiser Index
Look of the Month

LaunchPad - July 2012