LaunchPad - July 2012 - (Page 130)

QUICK TIPS Need for Speed Does your client complain that she has no time to preen? Here are four easy ways you can help speed up her beauty routine. —Amy Dodds Apply less makeup. A tinted moisturizer is a good multitasking time-buster (check out our roundup multitas on page 90), as is using a 3-in-1 product on p eyes, cheeks and lips. Eyelash extensions, eye like li NovaLash (novalash.com), can also help. “I have found in the four-plus years of h performing NovaLash eyelash extensions that my clients spend less time getting ready and have more time to enjoy their lives,” smiles Shannon K. Sturdivant of the Lash Studio in Dallas. Minutes Saved: 10 S LOUIS VUITTON 1 3 Shorten the blow-dry. Applying an argan-rich oil to strands prior to drying helps displace water, quickening dry time. Similarly, It Factor Shampoo and Conditioner (itfactorbeauty.com) employs VaporBoost System technology to reduce the attraction between the hair shaft and water, which can halve blowdrying time. “Just shampoo, condition, blow-dry…done,” Mark Stiller, It Factor founder and CEO, says. “Hair is left soft, bouncy, shiny and frizz free.” Minutes Saved: 10 to 20 2 Eva Longoria BeautyLaunchpad.com 7.12 Invest in a good dryer. Picking up a P blow dryer from a local f drugstore may save money, but it won’t save precious time—or, more importantly, precious hair. “There are many distinctions between a professional dryer and a retail one, but the most important is an AC motor,” Janette Morales, director of marketing for Belson Products, explains (belsonproducts.com). “Having a longer lasting AC motor dryer can help to cut dry time in half.” Minutes Saved: 20 to 30 Gel color by OPI in My Address is “Hollywood”; I Eat Mainely Lobster; Pedal Faster Suzi! Try a gel manicure. Yes, there are quick-dry topcoats that shave minutes off a mani service, but to truly cut down on time, a gel manicure, such as GelColor by G lC l b OPI (opi.com), is a sure bet. The service only takes about 30 minutes to perform from start to finish—including dry time—and remains chip-free for up to two weeks. “There are so many color options now and clients can get the service done almost anywhere,” Beth Fricke, OPI celebrity manicurist, relates. “Even better, soak-off wraps remove the gel without damaging or drying!” Minutes Saved: 60 130 Still life: Armando Sanchez; Louis Vuitton: Andreea Angelescu; Eva: George Pimentel/WireImage 4 http://www.novalash.com http://www.itfactorbeauty.com http://www.belsonproducts.com http://www.opi.com http://www.BeautyLaunchpad.com

Table of Contents for the Digital Edition of LaunchPad - July 2012

LaunchPad - July 2012
Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Color Lab
Male Order
Tool Talk
VIP
My Way
20 Questions
Salon of the Month
Milestones
Headlines
Free Launch
Beauty 911
Only Hue
Lash Lingo
Portfolio
American Beauty
Curls of Wisdom
Quick Tips
Advertiser Index
Look of the Month

LaunchPad - July 2012

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