LaunchPad - July 2012 - (Page 26)

From the founder of OPI… EDITOR’S NOTEBOOK Born in the USA What it means to be an American is evolving, but true Yankee attributes—innovation, creativity, determination—will never wane. Not too long ago, I was asked if I considered my children to be white or Hispanic. I am white; both sides of my family originate from the English isles, and I doubt that I have more than a sliver of any other European nationality in me. My husband is Hispanic; he was born and raised in Mexico, but his maternal great-grandparents were full-blooded Spaniards. So, naturally, I answered proudly, “They’re American.” I bring this up because a recent analysis of the 2010 census reveals that more than half of all babies born in the US are no longer of the pink, Gerber-baby variety. Which means that hair of all different types and textures is going to become more and more commonplace. I recently met up with Daniel Holzberger and the Aveda team at a Jam event at California’s famous Avalon Theater in Hollywood, California. He told me how important it is for stylists to go outside their comfort zones and embrace all hair textures in order to remain competitive. “It’s very common for hairdressers to develop a certain niche in their clientele, and meanwhile there are so many potential clients they’re missing out on,” Holzberger explained. “Stylists shouldn’t alienate anyone because they don’t know how to deal with a type of hair.” So if you suffer from a fear of curly or textured hair, you’re in luck. We’ve rounded up a host of curlenhancing products in “Curls of Wisdom,” beginning on page 112. Of course, to be an American is to embrace freedom—of style, of expression and of choice. “American Beauty,” beginning on page 106, celebrates five celebrities who have—along with Many designers, such as Gwen Stefani’s L.A.M.B., are reflecting America’s multicultural diversity in their hairstylists, of course—reveled in change, their runway presentations. welcomed a new look and ignited a trend. (Can you say “The Rachel?”) And since this is our Americana issue, we’ve amassed a list of hundreds of companies that produce their hairstyling products in the US—it’s actually rather staggering how many do! Of course, Farouk Shami of Farouk Systems made headlines a few years ago when he announced his intention to move his appliance manufacturing plant from China to Texas (read more about this on page 68). But with production costs in China rising as well as a general push to keep jobs at home, I suspect that several more companies will follow suit. All in all, working on this issue has rekindled my love for my country, improved my respect for the determination of my fellow citizens, and solidified my belief that all Americans are united—no matter their background, race or creed. For the 1st Time in Hair Care Apple Stem Cell Technology Helps strengthen hair during critical hair growth phase Rich in phyto-nutrients, proteins and long living cells Free of color stripping sulfates, sodium chloride & parabens 7.12 Amy: Armando Sanchez Helps protect against UV and oxidative stress Amy Dodds, Executive Editor

Table of Contents for the Digital Edition of LaunchPad - July 2012

LaunchPad - July 2012
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Color Lab
Male Order
Tool Talk
My Way
20 Questions
Salon of the Month
Free Launch
Beauty 911
Only Hue
Lash Lingo
American Beauty
Curls of Wisdom
Quick Tips
Advertiser Index
Look of the Month

LaunchPad - July 2012