LaunchPad - July 2012 - (Page 74)

SALON OF THE MONTH Dallas Dynasty With three locations in Dallas, Osgood-O’Neil sets itself apart with a strong focus on education and community service. Osgood-O’Neil 6932 Snider Plaza 3213 Knox Street 4320 Lovers Lane Dallas, TX 75205 osgoodoneil.com through a three-step interview process (a one-on-one meeting, a model cut, and an observation day when applicants work on-location). Stylists then undergo a two-year apprenticeship program—which includes attending off-site classes of their choosing—before hitting the floor. Twice-weekly classes keep staff members up to date, and a stylist can The Lovers Lane location opened in 2007. obtain even more education by reaching service, product O’Neil introduced Oribe products to the salon, or booking goals. The salon pays for airfare and they’ve become fast faves; director of and the class fee, and the employee returns operations Lauren Schlabs notes it’s now stylists’ to teach the remainder of the staff what he most popular line. Great talent and great or she has learned. Meanwhile, yearly hair products are significant, but just as important, competitions with guest judges keep stylists O’Neil notes, is that the salons give back. pushing the creative envelope. “Everyone Examples include hosting a free day of beauty here is very passionate about what they do,” for special-needs high-schoolers going to their O’Neil enthuses. prom and showcasing in-house hair shows, Amazingly, clients fly in from as far away with ticket proceeds funding wheelchairs for as Los Angeles to experience the results—all local kids with limited means. “We’re lucky thanks to word of mouth. Last fall, Osgoodthat everyone pitches in and works so great together,” O’Neil muses. “It’s hard work here, but we’re on top of it!” —Tracy Morin Osgood O’Neil owner Allane O’Neil never wanted to open her own salon—until she worked at enough of them to know she could do a better job. In 1998, her first Dallas location staffed six people but grew rapidly, and the salon expanded a mere year later. As business continued booming, rather than building one mega-salon, O’Neil opened two more locations in 2005 and 2007, all within a mile of each other to spare guests massive drive times. “We look at our salons like a big family—we can’t all live together, but we still accommodate all of our clients,” O’Neil laughs. “Opening one huge location just seemed ‘ick’ to me!” The commission-based salons focus on hiring the right candidates who absorb their culture of customer service and teamwork The original Snider Plaza salon boasts 21 chairs in 3,300 square feet of space. The exposed brick and mezzanine level positioning gives the Knox Street studio a NYC loft vibe. Product Lines: Oribe, Davines, Shu Uemura Images: courtesy of Osgood-O’Neil Haircolor: Davines Best-Selling Product: Oribe Supershine Furniture: Takara Belmont 74 BeautyLaunchpad.com 7.12 http://www.osgoodoneil.com http://www.BeautyLaunchpad.com

Table of Contents for the Digital Edition of LaunchPad - July 2012

LaunchPad - July 2012
Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Color Lab
Male Order
Tool Talk
VIP
My Way
20 Questions
Salon of the Month
Milestones
Headlines
Free Launch
Beauty 911
Only Hue
Lash Lingo
Portfolio
American Beauty
Curls of Wisdom
Quick Tips
Advertiser Index
Look of the Month

LaunchPad - July 2012

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