LaunchPad - July 2012 - (Page 76)

MILE TONES S The Official Hairbrush of the Back Bar. Feeling Groovy Spilo Worldwide salutes its heritage and looks toward the future while celebrating 70 years in the biz. Left: Marc Spilo Below: Charles Spilo When Charles G. Spilo moved West after a 10-year stint working with his uncle (who brought the original Clairol haircolor formula from France), his goal was to open his own company and be a master distributor— but even he could not have predicted Spilo Worldwide’s success (spilo.com). The business, which now carries more than 3,000 items and ships to 45 countries, started in 1942 with professional lines sold to distributors cross-country and Spilo-crafted items like trays and organizers for salons. “He and his right hand, Rosalyn Barton, searched the world for the latest and greatest beauty products to bring to the States,” Marc Spilo, Charles’ son and current CEO, recounts. “He was at the forefront with appliances, distributing one of the earliest handheld hair dryers on the market.” When Charles passed away in 1973, his wife Ann ran the company, and Marc stepped in the day after graduation in 1977 In the last two . decades, the company has focused on securing exclusive lines and buying proprietary implement brands (think Flowery, Mehaz and Toolworx). Spilo honors its founder’s vision with a carnation in the company logo—a trademark of Charles, who wore a carnation in his lapel every day. “When my dad died, we redesigned our logo to honor a man who was very special,” Marc remembers fondly. “He taught me the importance of treating everyone—employees, customers and suppliers— the way I would expect to be treated.” To celebrate the anniversary, Spilo will offer special deals in its annual two catalogs and six hot sheets; hold promotions for distributors and stores who buy online; and run contests at Cosmoprof (along with inbooth celebrations) to reward customers. Meanwhile, Marc, who admits he thrives on the excitement, changes and challenges of the beauty industry, remains on the lookout for new products and ideas and anticipates a bright future. “We’re forwardfocused while still embracing the principles my dad established—to always have fair, honest and friendly relations,” Marc shares. “Our greatest success is that our customers, vendors and employees have all helped us reach this milestone; without them, we wouldn’t be here.” —Tracy Morin www.MyWetBrush.com 76 BeautyLaunchpad.com 7.12 Images: courtesy of Spilo Worldwide The Healthy Way to Detangle. http://www.MyWetBrush.com http://www.spilo.com http://www.MyWetBrush.com http://www.BeautyLaunchpad.com

Table of Contents for the Digital Edition of LaunchPad - July 2012

LaunchPad - July 2012
Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Color Lab
Male Order
Tool Talk
VIP
My Way
20 Questions
Salon of the Month
Milestones
Headlines
Free Launch
Beauty 911
Only Hue
Lash Lingo
Portfolio
American Beauty
Curls of Wisdom
Quick Tips
Advertiser Index
Look of the Month

LaunchPad - July 2012

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