LaunchPad - July 2012 - (Page 76)
The Ofﬁcial Hairbrush of the Back Bar.
Spilo Worldwide salutes its heritage and looks toward the future while celebrating 70 years in the biz.
Left: Marc Spilo Below: Charles Spilo
When Charles G. Spilo moved West
after a 10-year stint working with his uncle (who brought the original Clairol haircolor formula from France), his goal was to open his own company and be a master distributor— but even he could not have predicted Spilo Worldwide’s success (spilo.com). The business, which now carries more than 3,000 items and ships to 45 countries, started in 1942 with professional lines sold to distributors cross-country and Spilo-crafted items like trays and organizers for salons. “He and his right hand, Rosalyn Barton, searched the world for the latest and greatest beauty products to bring to the States,” Marc Spilo, Charles’ son and current CEO, recounts. “He was at the forefront with appliances, distributing one of the earliest handheld hair dryers on the market.” When Charles passed away in 1973, his wife Ann ran the company, and Marc stepped in the day after graduation in 1977 In the last two . decades, the company has focused on securing exclusive lines and buying proprietary implement brands (think Flowery, Mehaz and
Toolworx). Spilo honors its founder’s vision with a carnation in the company logo—a trademark of Charles, who wore a carnation in his lapel every day. “When my dad died, we redesigned our logo to honor a man who was very special,” Marc remembers fondly. “He taught me the importance of treating everyone—employees, customers and suppliers— the way I would expect to be treated.” To celebrate the anniversary, Spilo will offer special deals in its annual two catalogs and six hot sheets; hold promotions for distributors and stores who buy online; and run contests at Cosmoprof (along with inbooth celebrations) to reward customers. Meanwhile, Marc, who admits he thrives on the excitement, changes and challenges of the beauty industry, remains on the lookout for new products and ideas and anticipates a bright future. “We’re forwardfocused while still embracing the principles my dad established—to always have fair, honest and friendly relations,” Marc shares. “Our greatest success is that our customers, vendors and employees have all helped us reach this milestone; without them, we wouldn’t be here.” —Tracy Morin
Images: courtesy of Spilo Worldwide
The Healthy Way to Detangle.
Table of Contents for the Digital Edition of LaunchPad - July 2012
LaunchPad - July 2012
Salon of the Month
Curls of Wisdom
Look of the Month
LaunchPad - July 2012